Since June 1992, Tesco, a key e-commerce platform for new entrepreneurship, has launched unprecedented promotional activities. Online every day, users can receive red envelopes ranging from 0.1~1 yuan. These red envelopes, in June 18 ~ June 21, these three days, can be directly deducted from cash.

In addition to receiving red envelopes online, larger brand flagship stores have also launched various types of coupons. 100 minus 10, 30 minus 5, 1000 minus 100, 2000 minus 300, 5000 minus 600 and other flagship stores of major well-known brands, are crazy delivery coupons, in advance for the 618 man-made shopping festival in the middle of the year, warm-up preparations.

The TV media in China and Hong Kong have been rolling 618 Tesco campaign advertisements every day. Just for this month's promotion, 100 million yuan was invested in advertising, which can be called a very large investment.

It is precisely for this reason that 618 has not yet come, but the new users of Tesco every day are more than tens of thousands. Since, registered users, are required to bundle identity information, each identity information is unique. In order to verify user information, it is necessary to bind a fixed phone or mobile phone to receive a verification code, which further enhances the real-name registration of users. Therefore, the gold content of registered users is more than that of other platforms.

Tesco has been losing money at present, with an average loss of tens of millions per month, and in the event of a promotional month like 618, it will burn more than 200 million yuan in the whole month.

In other companies, the boss may be crazy, and it is impossible for the employees in the company to burn money while maintaining an optimistic attitude.

But Tesco is different, at present, Chen Peng, the general manager of Tesco, although he didn't understand e-commerce before, well, no one in the world dares to say that he understands e-commerce except Mr. Lin. Now, the world's largest e-commerce platform is Tesco. However, Tesco only operates in China, Hong Kong, Macau and other regions.

Other regions are limited by policy, or language, or other factors, and do not have the energy to expand to the whole world for the time being. However, with the development of time, it is normal for Tesco to gradually begin to spread its channels to the world after integrating the stronger brands in China's manufacturing industry.

Due to the new entrepreneurial system behind Tesco, and the importance of the quality of the platform, it does not fully allow small stall vendors to sell things online. Basically, the current Tesco mainly reviews the applications of some well-known brands to open flagship stores. For example, brands such as Changhong, Konka, Haier, Moutai, Wuliangye, and Pangu are all officially self-operated flagship stores.

For well-known domestic brands, even if the other party does not realize that they want to open an e-commerce flagship store, Tesco also specially sends people to the company to continuously persuade the other party to realize the benefits of the e-commerce flagship store. Not only can it bring online sales of genuine products, but also directly collect sales data and user review feedback, in addition, the online sales of flagship stores are also an advertising effect.

In addition, the 90s was a period when counterfeits were quite rampant in China, and some institutions did market research, and Moutai in the 90s was sold through various channels in the market, and the real Moutai was only about 8%. The other 92% of Moutai are fake. This rampant degree of fraud is also one of the negative effects of the savage growth stage of capital. In order to make money, many people don't care about the means, which leads to counterfeiting becoming a shortcut for many people to make a fortune.

Although, even decades later, counterfeit and shoddy products still exist, such as a certain Duoduo e-commerce platform, which makes people feel that Chinese goods seem to have returned to the 90s overnight, and fakes are rampant. A certain duoduo, as a platform, itself does not sell fakes, but ...... Those merchants who opened stores in a certain duoduo, but with the connivance of a certain duoduo, all kinds of fakes that could not survive on Taobao, Jingdong and other platforms began to be resurrected in a certain duoduo.

Of course, it's not that Taobao and Jingdong don't have fakes. Rather, both platforms have relevant mechanisms to combat counterfeiting and optimize the platform, and it is news to buy fakes. But there is a lot of news, and it is news that you buy it not as a fake.

Of course, a certain Duoduo may say that Taobao also came over like this at the beginning, but ...... The Taobao environment has changed, at least the authorities have stopped turning a blind eye to fakes, and as long as there is evidence, a large number of fake stores will definitely be closed. However, there is no such strict supervision or active anti-counterfeiting.

Tesco's strategy is high-end B2C, which is much stricter than JD.com and Amazon's models, although it is less self-operated and adopts a model similar to Tmall. However, it is stronger than the Tmall model, mainly because Tesco now only invites well-known domestic brands to open stores, as long as it is a well-known brand that has heard the name, if you don't come to open a store, you must take the initiative to let the other party open a flagship store, and the hand-in-hand help is the team of the other party to cultivate the e-commerce flagship store.

As for some people who take the initiative to apply for opening stores, they should also be serious about their company qualifications, and in principle, brand manufacturers are encouraged to open stores by themselves, rather than wholesalers and retailers to open stores.

This high-threshold model has led to the current flagship stores of Tesco.com, which have more than 500 stores. However, basically every one of them is a well-known brand manufacturer, and the delivery rate is much higher than that of any e-commerce brand or retail brand in the future.

……

June 16, the first two days of 618 on Tesco.com.

In more than 20 cities around the world, such as Hong Kong, Shenzhen, Beijing, Tokyo, New York, London, and Paris, the new venture electronics group simultaneously launched the listing promotion activities of Pangu 7th generation computers.

At the main venue in Hong Kong, Lin Qi personally took the stage and gave Pangu 7th generation computers a platform introduction. In fact, there are many products released by the new entrepreneurship department, and even if it is Pangu Computer, Lin Qi rarely stands on the platform in person.

The main reason for standing on the platform in person this time is that the relationship with AMD broke down last year, and the chip supply of Pangu 5th generation computers, which was originally the company's main product, was seriously affected. Even if the company later launched the Pangu 6 generation in order to make up for it. However, the Pangu 6th generation can be called the generation with the smallest performance improvement, and to some extent, compared with the Pangu 5th generation, the increase is less than 10%. Even with the addition of a water cooling system, the performance of the CPU, graphics card, etc. can be played better, but it is no more than 20% higher than the Pangu 5th generation. Therefore, the sales growth of Pangu 6 has not yet reached the peak level of Pangu 5.

It can be said that the current sales of Pangu computers are equivalent to a year of stagnation, and it took a year to gradually return to the sales level of 90 years.

But affected by AMD's betrayal, the biggest change in the company, such as core components, is not only a matter of its own research and development, but also production and independent production. The wafer factories and lithography machines required for the production of chips are also completely self-mastered core technologies by the new entrepreneurial department.

To put it simply, unconsciously, the new entrepreneurship department was criticized for mastering the entire industrial chain of the semiconductor industry. The world is the only one with a new entrepreneurship department that has thoroughly understood the semiconductor industry, from design, raw materials, processing to semiconductor equipment. The whole industry chain is forced to invest in large-scale research and development!

This approach is naturally anti-globalization and anti-industrial division of labor. But...... In essence, Lin Qi does not believe in globalization and industrial division of labor, and only does a part of it to ensure that his products can be smoothly developed and mass-produced. For example, last year's AMD supply outage incident shows that even if the chip is designed by itself, there are huge hidden dangers in processing and relying on others, and in order to reduce the flaws of being attacked by others, we have to use this seemingly stupid, but it is more completely reassuring to do this - an enterprise, do the entire industry. All the environments of the entire industry, within the Department of New Entrepreneurship, can be done by yourself.

When Lin Qi came to the stage, there was thunderous applause below, and pieces of screams rang out.

When the applause subsided, Lin Qi spoke with a smile: "Thank you for coming, it's an honor to be able to stand here, the product we bring to you this time is Pangu 7 generations." As we all know, last year was a major difficulty for Pangu Computer, when AMD suddenly turned around and reduced the supply of chips, forcing us to produce our own high-end chips. Last year, our main Pangu 6 generation, in addition to the water cooling characteristics, the performance compared with the Pangu 5 generation, there is no huge improvement. After all, that's just our hasty and unpreparedness. Thankfully, with the support of consumers around the world, we survived the crisis. At present, the monthly production capacity of Pangu 6 has reached more than 2 million units, and we have stabilized our position in the field of high-performance personal computers. ”

"Pangu 7th generation computer, with 4-core CPU, is still XRM Luban 1st generation chip architecture, but the single-core frequency is as high as 66MHz. At the same time, the graphics card has also been upgraded to 4MB, the memory has been increased to 8MB, and for the first time, a 100MB SSD is used to load the operating system on a desktop. Lin Qi announced loudly.

In fact, solid-state drives are not a new concept, and storage drives are based on flash memory chip chips. Previously, Pangu laptops, in order to reduce weight, used flash memory particles as the core of solid-state drives. However, there is a gap between the performance of Pangu notebooks and desktops, and even if an SSD is installed, it may not be able to achieve the experience of a desktop.

However, Pangu Desktop uses SSDs as system disks for the first time this time, also to improve the user experience.

Lin Qi smiled and said, "Next, please ask my assistant to show you how the SSD can improve the performance of the system." ”

The SSD was displayed on the big screen, and a Pangu 7 generation computer was tested on the spot, and the final result showed that it only took fifteen seconds.

The other one, Pangu 6 generation, is not equipped with an SSD, and it took 35 seconds to complete the boot and enter the home page.

"Oh my God! Fifteen seconds boot speed, this is too against the sky. ”

"It's just dizzy, is this still a computer, this speed is too powerful. ”

"Is it just a little quicker?"

……

Countless screams immediately sounded from the audience, and it boiled instantly.

Lin Qi was very satisfied with the audience's reaction and continued: "It's not just as simple as booting up faster, basically, most of the application software, if installed in the solid state drive, will be faster than the mechanical hard disk!"

Subsequently, Lin Qi gave a demonstration, browser, TT, email, music software...... Basically, the software installed in SSDs is much faster than that of non-SSDs.

"Black technology! This Nima is really black technology!"

"Pangu computer is awesome, it has always been leading, and the opponent can only imitate, but it can't really surpass!"

"PCs are really rubbish!"

This demonstration again caused thunderous applause.