Chapter 635: Question

"What surprised me was that the first person to react to the advertising cost was your Dior brand, not that I said Speer, how much money did your president give you to solve this problem, where did you get the information?"

"Zhao, it's actually not too late to talk about these words after you return to China, I originally planned to do so, but since you mentioned it now, I'll tell you, the cost of 150,000 euros, the amount of installments for one year, do you think it's enough?"

"150,000 yuan, one year? That's definitely enough. Pen Fun Pavilion wWw. biquge。 info" Zhao Lingling replied very decisively. "Your brand is the latest addition, so it's okay to be a little conservative, not that I said, Dior's advertising dollars seem to be a little less than Clarins'. ”

"As you said, Zhao, we are a new brand, and we don't have enough understanding of the market situation, and we still have a relatively frustrating problem... Speer said this with a look of embarrassment on his face.

"I know, it's a matter of price, hehe, your price is a lot higher than many brands, not that I said, how about taking your ex-factory price plus 10% of the profit as our sales price?"

"This is absolutely unacceptable, and the only concession that can be made is a discount of less than 10 percent of the price of the same goods sold on the market. ”

"Oh, is that all there is to it? Don't you think there's still a little bit of inflated price?"

To put it bluntly, although I am the appointed resident brand representative, I don't have the right to speak at all, so I can only let it go, and the maximum deadline given to me by the president is the same as what you said. ”

"Okay, I also know your difficulties, so that's it, I accepted the amount of 150,000 advertising fees, what kind of advertising form does Dior plan to appear in?"

"If it's a pop-up window, there will definitely be a lot of people who are bored with it, and the effect is not good. Why don't you use a floating ad with a video to play it?"

"You don't have to ask me, the customer's needs are the responsibility of our website, no problem. Is there anything else?"

"The latest promotional video, and real-time interactive changing message updates. Do you think it's okay?"

"The latter is not an advertisement, well, I can list this for your brand in the fashion brand express update, do you think it?"

"Okay Zhao, the advertising fee is not very much, but the requirements are not low, I'm a little sorry. ”

"Well. If you calculate it according to the exchange rate, it is quite generous, and I will explain to the network engineer the best and most comprehensive advertising services provided to you. ”

"That's good Zhao, I'll leave first. ”

"Slow down and don't send it. Zhao Lingling squinted her eyes as Speer led Davlin upstairs, with a smile on her lips.

"Mr. Zhao, a luxury advertising package of 1.5 million... What kind of effect does this have to be fed?"

"Fool, people are calculated in euros, why do you want to multiply it by ten, it's not that I said, what kind of treatment is there for paying more money for advertising, you look at Clarins. Don't look at it as only 60,000 euros, but people are a quarter or three months, which is equivalent to 20,000 euros per month, and Dior's 150,000 is a year, which is equivalent to more than 10,000 euros a month. ”

"Blowing wind, what?" Su Yishui and Su Yirou were puzzled.

"Fools, of course, it's advertising, which is generally in the form of promotional videos, CM posters, advertisements, brand recommendations, and new product recommendations. If in the short term, it may make people have some interest in going in to take a look, you also know that consumers are very picky nowadays, and no one will look at the general simplicity, only the kind of gorgeous unexpected advertising may have an effect. Therefore, the competition between brands in advertising will also reach a situation in full swing. ”

"This doesn't seem to have anything to do with the wind you said!" Su Yirou interjected.

"I haven't finished speaking, what are you anxious about? Zhao Lingling glanced at Su Yirou and continued.

"The blowing style I said is mainly manifested in the fatigue aspect, do you think, what will be the effect of playing the same advertisement every day?" Zhao Lingling squinted at the twins with her eyes.

"Of course, it's visual fatigue, and your ears will be overwhelmed. Su Yishui took the lead in explaining as if he was rushing to answer.

"Clever. Maybe there will be some consumer customers who will be moved by the attraction of advertising, especially the kind that there is no clear definition of the brand, any brand can, maybe it is very accidental to see a certain product of a certain brand may be very suitable for themselves, in this case it may be very effective, and for most people, especially the loyal fans and fans of a certain brand, it will not cause any impact, even if there is no advertisement, they will also choose, because the channel of the new product dynamics will tell them that there is a new product on the market, isn't itοΌŸβ€

"Mr. Zhao, you know so clearly. ”

"That's natural, the difference between the entity and the network lies in this, maybe when the physical store is operating, the promotion strategy between each other, advertising posters and other promotional means are separated from each other, and on the online platform, it is completely gathered together, almost a face-to-face display stage and a competitive venue, well, these are their things, since they have to do things well when they collect money, Yishui you and Emir Elizabeth explained it separately, and I asked Speer about the situation in detail, this guy is really, and he took the lead before he finished speaking, is it really so important to travel? Where is Mr. Speer's room?"

Zhao Lingling said hello to the front desk lady and asked about the situation in detail, Su Yishui sat on the sofa on the side of the hotel lobby and picked up the phone to contact the Emile Elizabeth sisters, the twin network engineers have not been in contact for a long time, and they seem to have forgotten a little.

"Oh, Su hasn't heard your voice for a long time, I miss you so much, oh, wow, you are too, we are all individuals who miss each other, haha, what are you doing? Hey, advertising money. Tell me more about it ... ”

Emir has been in China for a long time, and he is already very fluent in Chinese, and Su Yishui is taking notes while talking about her.

"You and Zhao are really amazing, I didn't expect the number of brands to reach twenty-one, I was very surprised. ”

"You like to talk nonsense, too, Emir, I didn't say, can you get ready? ”

"Oh, it's a small problem, haha, remember to give me overtime pay. (To be continued.) )