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Since the establishment of diplomatic relations between China and the United States, many American companies have coveted China, a huge market of one billion people. The Coca-Cola Company was the fastest, and the day after the announcement of the Sino-US communiqué, they urgently airlifted a batch of canned Coca-Cola from Hong Kong into China, returning to the market they had been absent from for 30 years.

Of course, most of the American companies that entered the Chinese market in the 80s did not achieve the success they expected, and it is a completely different market from the United States.

But RCA is unclear about this, and its board of directors hopes to save its dying television business by opening up the newly opened Chinese market. U.S. executives have good plans, but the Chinese government is undoubtedly more savvy than they are. If you want to enter the Chinese market, you can, exchange technology!

In addition, China's copycat piracy, the control of joint ventures, and the control of foreign exchange in and out are all thorny issues facing foreign companies. Volkswagen has been at odds with the Shanghai Automobile Plant for six years just over joint venture negotiations.

In the early 80s, there were almost no large American companies willing to accept all kinds of restrictions from the Chinese side, and they built joint ventures in China. The U.S. Motor Company (AMC), the only U.S. auto company to cooperate with China to produce Cherokee jeeps, caused a "jeep scandal" less than three years after cooperating with Beijing Automobile Works, which almost escalated into a serious incident that affected the prospects of all joint ventures.

The special environment of the Chinese market. Li Xuan believed that he and Director Peter Charleson would be able to dispel many of the other party's unrealistic illusions after explaining the power. After dispelling RCA's intention to invest directly in China, Li Xuan asked Dongfang Electronics to cooperate.

It has the ability to produce part of the core components. It has always been a concern of Dongfang Electronics. For example, the previous preparation for the construction of a motherboard factory, and the establishment of Dongfang Semiconductor Company in the United States. The motherboard is undoubtedly the most critical part of arcade machines and computers, and the chip is the core component of the motherboard. Similarly, CRTs are the most critical part of arcade displays and computer monitors.

After the explosive growth of the personal computer market in the next few years, the demand for computer monitors will also increase significantly, so it is necessary for Dongfang Electronics to build a picture tube factory in advance. Not to mention Chinese mainland next to Hong Kong. The demand for CRTs over the next decade is also enormous.

Throughout the 80s, the fastest-growing home appliance in China was definitely the TV. This is the first of the "three major items" that Chinese families yearn for the most in this era. The picture tube is the most core component of the TV, and in the 80s, the domestic picture tube manufacturing capacity was very backward, especially the color picture tube needed to be imported in large quantities.

Therefore, even if Dongfang Electronics' own internal digestion capacity is not considered, investing in a picture tube factory is a profitable business. In fact, Americans are not at all as flexible in doing business as the Japanese. This may be the difference between Eastern and Western cultures. Eighties. When many Japanese companies set up joint ventures with domestic companies, the contracts clearly stipulate that a part of the products produced must be exported.

However, most of these so-called products sold abroad to earn foreign exchange were actually sold back to China in the name of imported commodities after only going around Hong Kong once. Throughout the 80s and 90s, Hong Kong's entrepot trade was extremely hot.

In the 80s, Japanese products in China were undoubtedly a symbol of high-end atmosphere. Even South Korean companies such as Samsung have benefited a lot from the Chinese market, but the Americans are not aware of the twists and turns, and can only shout in the newspapers that China is not suitable for investment.

Li Xuan is the head snake of Hong Kong. Naturally, there is no reason to let go of this kind of low-hanging fruit. But he was not prepared to let Dongfang Electronics focus on this. After all, with the aura of rebirth, it is easier for him to go to the European and American markets to make money.

This is also the reason why Li Xuan invited Lu Qintian to participate in the shares at the previous wine table. Compared to Dongfang Electronics. Lu Qintian's Lu Enterprise is undoubtedly the right person to come forward to operate these things. Moreover, his relationship with the mainland has also become closer, and he has cooperated with two state-owned electronics factories in China.

Land prices in Hong Kong are very high, and after the immigration policy is tightened, the labor cost will become higher and higher. Moreover, the CRT factory is not like the motherboard assembly plug-in, the whole process is complex, and a large area of factory building needs to be built, which is absolutely unrealistic to shrink into an industrial building like Hong Kong.

Since Hong Kong cannot build factories, the mainland special zone across the sea is undoubtedly a good choice. However, Li Xuan does not want to engage in joint ventures with domestic enterprises, and the Shekou Industrial Zone, which is vigorously attracting investment in Hong Kong, happens to be a good address for building a factory. This industrial zone, which is developed by the Hong Kong Merchants Bureau, is earlier than the establishment of the deep-sea special zone, and has completed the basic three links and one leveling.

In Li Xuan's vision, RCA will be responsible for the technology of the newly built picture tube factory, Dongfang Electronics will be responsible for the funding, and Lu's Electronics Company, which has a good relationship with the mainland, will be responsible for the specific preparatory work. Except for some of the CRTs supplied to Dongfang Electronics' arcade machines and computer displays, the rest could be re-exported in Hong Kong to television factories in the mainland.

However, there is no rush in this matter, and you can slowly consider it in the long run.

After contacting and coordinating the supply chain system, Oriental Game Company soon ushered in another major event - the dealer conference. With the two arcade machines "Tank Wars" and "Hong Kong Cubes", Oriental Games has completely gained popularity, and there is no need to run various exhibitions to promote itself as it did at the beginning.

With just a fax invitation, dealers from all over the world are willing to fly halfway around the world and come to Hong Kong to see the goods in person.

In the past few days, the marketing team of Oriental Games Company has been able to pick up more than a dozen or even dozens of dealers from all over the world who have come to Hong Kong to participate in the promotion conference by flights from various countries every day. Of course, the reason why Dongfang Electronics is so popular is because this new arcade game deserves such a grand treatment.

North America, Japan and Europe are the three main markets for Oriental game companies, while Australia and Southeast Asia are considered mosquito legs. There is still a little bit of meat, and other markets like South America, the Middle East, and South Asia are basically negligible. Even so, Oriental Games has built a global marketing network in a year. The total number of dealers who came to participate in the promotion meeting was as high as 200 people.

At 9 a.m., the Mario Bros. game presentation was held in one of the largest ballrooms at the Mandarin Hotel. At this time, all the tables and chairs in the banquet hall have been emptied, and the huge banquet hall is lined with 100 "Mario Bros. game arcade machines".

There was no red tape for the opening speeches, no flowers and no applause, and compared to the previous global invitations, the presentation seemed a bit anticlimactic. But Oriental Games doesn't need these fake big empty sets, and the reason why dealers are willing to travel thousands of miles to this strange city. In order to find a game console that can bring them good profits.

Therefore, the way for Oriental Games to express its greatest sincerity to all dealers is to directly let them test it in person, the classic game that Oriental Games Company has been grinding a sword for a year.

Wayne Rooney woke up a little late. He was one of the few foreign journalists who had come to Hong Kong to attend the launch of the new arcade. His relationship with Oriental Games dates back to last year's Western Electronics Show. It was the first time he went to the exhibition as a reporter after joining CVG Magazine, and he was fortunate to witness the miraculous rise of Dongfang Electronics Company.

His interview was also the first article in Europe to introduce "Tank Battles" and "Hong Kong Square". The impact of this article is that two companies in the UK that specialize in the distribution of game consoles have consulted with Oriental Electronics about representation. After that, Dongfang Electronics naturally entered the European market

In just one year. Wayne Rooney has been promoted to associate editor at CVG, a small gaming magazine. This time he was invited again. Come to Hong Kong to get a sneak peek at Oriental Games' upcoming fourth arcade machine.

"Tank Wars", "Hong Kong Cubes", "Pac-Man", the three arcade games released by Oriental Games before, each of which is recognized as a classic. This also made Wayne Rooney look forward to the fourth game.

Before he could enter the banquet hall, Wayne Rooney had already heard the howl of the ghost fox inside the door. He glanced at the strange expressions on the faces of the two beautiful oriental waitresses at the door, who must not have been able to understand the state of the men inside.

Wayne Rooney couldn't help but smile on his face, he was at least sure that it was a good game, which was why the crowd inside was so excited, because a good game was pounds, dollars, francs to them......

Wayne walked into the ballroom. The soothing soundtrack of the game contrasts sharply with the excited shouts of dealers who try it out themselves. Full of eyes. None of the consoles were empty, so he casually walked behind one of the players.

The first thing Wayne saw was a plumber in red bib pants on the game screen, and he quickly remembered the game information sent by Dongfang Electronics in advance, and the first impression of the protagonist of the game called Mario was that he was kind and cute, chubby, with a mustache, and he did look a little Italian.

At this point, Mario jumped up and hit a brick with a question mark, and a mushroom popped out of the brick, and Mario ate the mushroom and immediately became larger. Players control Mario, who grows bigger, to collect coins along the way, dodge monsters such as mushroom monsters and turtles, and jump over ravines. Rooney only watched it for a few minutes and judged that it was a very interesting game.

Of course, not everyone who tries to play the game shouts and is completely immersed in the game, and there are also calm people who play for a while and then go out. Is it because this game is not fun?NO, they are just in a hurry to sign a contract, because according to the practice of Oriental Game Company, the order of delivery is according to the order of signing the contract!(The novel "Rebirth Electronic Empire" will have more fresh content on the official WeChat platform, and at the same time, there will be a 100% lottery gift for everyone!Open WeChat now, click on the "+" sign in the upper right corner "Add a friend", search for the official account "ddxiaoshuo" and follow, hurry up!) (To be continued......)

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