Chapter 092: Summary and Prospects
"Xuan Shao, this is the company's exhibition summary report for more than half a year!" He Guoyuan took out a very beautiful bound report from Wen Jiàn and handed it to Li Xuan.
In a blink of an eye, it has been more than half a year since Li Xuan established Dongfang Electronics in October last year. In the past six months, Dongfang Electric's growth and expansion have been jaw-dropping.
Li Xuan opened the text and carefully read the content of the report, and the smile of joy on his face became stronger and stronger. Dongfang Electronics has grown from a small company with more than a dozen people when it was first established to a large electronics group in just half a year.
The company now has a large arcade assembly factory, with 65o workers and a monthly output of 16,500 arcade machines. A motherboard factory under construction, after it is completed and put into operation in the second half of the year, will have 42O workers and a monthly output of 50,000 motherboards of various computers and electronic game consoles.
In addition, the newly reorganized research center of the company's Hong Kong headquarters has two business divisions: game software research department and hardware research department. The game software research department consists of three business groups: arcade games, handheld games and computer software. The hardware research department consists of four business groups: arcades, handheld machines, home game consoles and personal computers.
The total number of technical researchers in the research center reached 257. In addition to the arcade games that Dongfang Electronics relies on, the handheld game console gameBoy has just been launched in Japan, and the feedback results are extremely exciting. The promotion of the listing in the European, American and Asian markets has also been in full swing. Dongfang Electronics' first home TV game console and the first personal microcomputer are in the process of intense research.
In addition, Dongfang Electronics has also cooperated with the Chinese University of Hong Kong, the University of Hong Kong, and the Hong Kong Polytechnic to establish a number of electronics and semiconductor laboratories. Dongfang Electronics' electronic research center in Taipei has begun to operate, with 5o technicians recruited, and the company's research center in Silicon Valley, California, has also begun to be built. Dongfang Electronics has also set up sales branches in Japan, Europe and North America to quickly build a global marketing network.
When Dongfang Electronics builds its own supply chain system, it also consciously supports Hong Kong electronics companies. For example, by providing loan guarantees, paying part of the contract accounts in advance, and directly contributing to hold part of the equity, a number of local electronics companies have grown together with Dongfang Electronics.
The funds that supported such a large-scale expansion of Dongfang Electronics all came from the two uncomplicated arcade games of Hong Kong Block and Tank War. Up to now, Dongfang Electronics has sold a total of 219oo Hong Kong Square arcade machines, 148oo game motherboards, 435oo Tank Battle arcade machines, and 317oo game motherboards. The profits of the two games for Dongfang Electronics have accumulated as much as 100 million US dollars.
Although Li Xuan had already been mentally prepared, when he saw this number, his heartbeat instantly accelerated. There is no such thing as the most profitable, only even more profitable! If this revenue figure is announced, it will be enough to make countless people stunned. It's not $100 million in sales, it's $100 million in pure profit. In fact, there are only a handful of companies in Hong Kong that can achieve this level of profitability.
If Fortune and Forbes magazine have the world's most improved company rankings, Dongfang Electronics will undoubtedly be able to easily win the crown. Li Xuan couldn't help but start to think in his heart, if he revealed the news to "Time" magazine, would he be able to appear on the cover of "Time" immediately?
Li Xuan felt that he chose to start with arcade games and cut into the electronics industry, which was too wise. It is the huge profits brought by the continuous flow of Hong Kong cubes and tank battles that have made Dongfang Electronics expand its scale by hundreds of times in half a year, but its cash flow is still very abundant, and there is no financial crisis due to excessive expansion.
On the contrary, the bank account of the holding company, Dongfang Technology, still has a surplus of up to $35 million. Li Xuan's worry now is not that there is not enough money, but that he can't spend too much. It's really more popular than people, if you let other bosses know, you can't get angry and spurt out a mouthful of blood!
Of course, Dongfang Electronics is not without hidden worries, so far the company's source of profit is still very single, relying on a trick to eat all over the world. All the profits came from the Hong Kong Square and Tank Battle arcade machines, but the sales boom of these two arcade machines will one day subside.
Li Xuan and other company executives are not unaware of this problem, so the whole company attaches great importance to the listing of gameBoy, and Han Peng, the chief executive officer, directly incarnates the trapeze artist and personally supervises the marketing work in the American and European markets.
The efforts and expectations of everyone have not been disappointed, and the sales of the gameBoy in the Japanese market have been very successful, which has finally made many people's hearts finally fall to the ground. The profit margin of the gameBoy handheld is less than 2o%, and the game card is about 4o%, although it is far less rebellious than the arcade, but it allows Dongfang Electronics to get rid of the embarrassing situation of walking on one foot.
For Dongfang Electronics' next exhibition plan, Li Xuan actually has a preliminary plan. Arcades, the big cash cow, are naturally still the focus of the show, and "Pac-Man", which has just been acquired from Namco, will soon be introduced to the North American market after some minor adjustments and modifications.
The progress of the company's self-developed "Mario Bros. " is also accelerating, and it is expected to be launched by the end of the year. At that time, "Hong Kong Cubes" and "Tank Wars" had basically passed their peak sales after a year of hot sales, and "Mario" happened to take over.
In terms of handheld projects, Li Xuan has set a lifespan of three to four years for the gameBoy, and the company's next-generation handheld platform should be launched around 84, but the pre-research work will be on the agenda now. At the same time, the research and improvement work of gameBoy will continue, and at the same time, Dongfang Electronics will continue to launch new games at the level of one new game every two months, so that players can maintain the freshness of gameBoy.
Li Xuan didn't think that every handheld game could become popular, but gameBoy relies on the advantages of first and the separation of machine and card, as long as the game is guaranteed to be above a certain level, the stickiness of players will still make them buy game cards in a steady stream.
As for the home game console project and personal computer project that have just been launched, this is the focus of Dongfang Electronics' next exhibition. The price of home computers and personal computers is much more expensive than that of handheld computers, and under the same profit margin, the profits of Dongfang Electronics will naturally be much higher. Li Xuan gave the configuration of the Nintendo Fc red and white machine according to his memory, made a list, and asked the researchers to directly open the company's first home TV game console.
As for personal computers, Li Xuan's ambitions are even greater, and thirty years later, the computer industry will be a huge industry with an annual output value of more than $5ooo dollars. But now, personal computers have just started, and have not yet begun to form a truly mature market, and the various mainstream personal computers represented by app1e2 in the market are still very backward in performance.
Li Xuan's eRm architecture (aRm), which was jointly developed with the real office of Zhongda Semiconductor, has made rapid progress under the guidance of his non-stop golden finger. According to his plan, he hopes to open a mature RIsc processor with 32-bit eRm architecture early next year. Then use this eRm processor, as the CPU of Dongfang Electronics' new computer, to compete with IBm's personal PC.
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