Regarding the plan for the construction of an art theater, Yang Ming was not a whim.

Instead, after careful consideration, they even told the old dean that the two had discussed for a long time before deciding on the matter.

Specially opening up a screening theater line for art films, which is undoubtedly a good thing for the shrinking domestic art film market.

As an investor in the construction of this art theater, Yang Ming will definitely gain the favor of countless well-known people in the film industry.

Whether it is Yang Ming or Oriental DreamWorks, in just a few years after stepping foot in the film industry, even if the scale of capital expands, the background in the film industry is still very shallow.

To be honest, if it weren't for the fact that Yang Ming was a student of Yenching Film Academy, which made the old dean value him very much, and because he was invisibly favored by the high-level officials because of the export of film culture, his film route would not have been so easy.

However, if Yang Ming builds this theater dedicated to screening art films and promoting film art, it will undoubtedly make his status in the eyes of many people in the film industry rise and change their views on him.

In addition, he has a deeper purpose.

Once the art cinema line is really successful under his heavy money, then this art cinema is bound to become a platform for film lovers to exchange and learn, and often hold film theme screenings, creator meetings, film critic exchanges, film concerts, food movies and other activities in a timely manner.

Further improve the status of art cinemas in the minds of filmmakers.

In a few years, the Art Garden Cinema Line will become a holy place for Chinese art films.

Then, Yang Ming, who did not hesitate to operate at a loss, will undoubtedly become an important figure in domestic art films.

Yang Ming's status in the film industry will be recognized by most people, laying down his right to speak in the film industry.

That's what he's really for.

Previously, Oriental DreamWorks' launched the 'Chinese Newcomer Director Star Project', which would invest 50 million yuan every year in the works of some talented newcomer directors, which has been widely praised in the film industry and improved the influence of Oriental DreamWorks in the film industry.

Many talented newcomer directors have also signed contracts with Oriental DreamWorks in this situation, providing fresh blood for the company's development.

If you add the Art Garden Cinema Line, Yang Ming will once again consolidate the position of Oriental DreamWorks in the film industry.

It's just that the promotion of this matter, relying on Oriental DreamWorks alone, undoubtedly costs too much, after all, this is not a matter of one or two years, but a long-term thing.

It would be nice to have the support of the government.

Therefore, he sorted out the policies and regulations of various countries in his previous life for local art films and handed them over to Tao Lao and Minister Guo.

Tao Lao was the first to respond, but after all, the Film Association is only a semi-official organization, and even if it supports it, its strength is very limited.

But Minister Guo, as a member of the officialdom, has a lot more factors to consider.

In particular, when it comes to the formulation of national cultural policies, it is natural to be cautious.

Yang Ming didn't feel anxious, and asked Minister Guo when he would have results, which was much better than in his previous life.

In the previous life, most domestic cinema companies basically did not schedule art films, which means that as long as art films are started to shoot, they are destined not to be screened on the big screen.

There's no way around it.

The box office of art films in the local film market has repeatedly failed miserably, and it is difficult for one to make a profit.

In this case, cinema companies are naturally reluctant to schedule art films and waste resources on films that are destined to be unprofitable.

In the previous life, the local film market has never been like a foreign theater that specializes in screening art films, for many reasons, not for a single reason.

One is the policy, which is the least important.

In the previous life, the government was very happy to see art films overpower commercial films, but art films have not been able to get up, the audience does not buy it, and the government is helpless.

Secondly, no matter how art is art, it is also a commercial theater in the first place, and the purpose of a cinema company is ultimately to make a profit, and it is difficult to obtain investment for projects that cannot bring profit.

Obviously, in the previous life, it was difficult for the domestic art film market to meet this point.

In the end, Yang Ming believes that the most important thing is the audience base!

No matter which life or country the movie fans and audiences like the most, it is naturally a commercial blockbuster with hot scenes and amazing special effects, rather than an art film that is sadistic and incomprehensible!

Commercial films will always be mainstream.

There is no doubt about that.

But no matter how niche art films are, there is still an audience market.

At least in the previous life, the French art theater chain was very prosperous, of course, this is also related to the French audience base, and has nothing to do with France's own so-called art cells, because the film market in other developed countries has more or less similar art theaters, which are operating well and have their own characteristics.

It's just that the French art theater chain is the most distinctive.

In the previous life, China went through a hundred years of hardships and was full of desolation, and gradually developed from a ruin to the prosperity of later generations, and there is no doubt that most of the country's energy is focused on people's livelihood, rather than the so-called art.

The same is true of the people, who care more about food and clothing than with art.

Even if they go to the theater to watch movies, most of them are for the purpose of relaxing, so the movies they want to watch the most are always fierce and hot commercial blockbusters, rather than dull and painful art films.

But the situation is clearly different in today's China.

China is a strong country and rich people, and the welfare of the people is only higher than that of developed countries in the West.

White Westerners have plundered the world for hundreds of years before they have their modern superior welfare life, and in previous lives, even in modern times, the United States still plundered the world with dollars and sucked blood from the whole world to feed their rich lives.

In this world, it is clearly different.

During World War I and World War II, China took advantage of the fire to rob and snatch too many fruits of victory from the pockets of white people.

Not only did they take back all the wealth that Britain had looted from the Chinese nation after it opened the door of the Manchu Dynasty, but they also beat it upside down, spit out a lot of wealth that had been stolen from other nations in the world.

It is precisely because of this that China has taken off since then and has become strong today.

When the people are rich, their natural quality is high, and most of the ordinary people are highly educated people, and in this situation, the people have a basis for watching art films.

At least a large number of people can understand it.

Even though the vast majority of people will choose commercial films, there is still a part of the audience that does not reject art films.

With the foundation, the art theater that Yang Ming made is not built on a pavilion in the air.

If the government and the film association have supporting support, such as the relaxation of the government's policies on the shooting of art films, as well as tax subsidies for a series of commercial operations such as the shooting, distribution and release of art films, it is undoubtedly crucial for an art film with a low cost.

In the previous life, France did this, and it worked very well!

According to the proportion of art films screened in each art theater, the activities and sessions of children's films will be arranged, and the final parameters will be calculated for the screening of excellent works recommended by the expert committee, as well as the participation in the film schedule and various activities, and policy subsidies will be given.

If the Art Garden Cinema Line has such a subsidy every year, at least the annual renovation and purchase of digital equipment in the future, it will save a lot of money, which will undoubtedly be a great good news for the operation of the cinema chain.

After all, art theaters are a place to watch movies for a small number of people, and it is impossible to make a profit in the early stage.

If there can be subsidies from the government, it will reduce the pressure on many theaters themselves.

Yang Ming guessed in his heart when Minister Guo would have news, but he didn't feel good and asked Minister Guo directly, so he sent a text message to Tao Lao.

It didn't take long for Tao Lao to reply with a message.

"I heard that Lao Guo has already proposed it, and he is still studying it, and there is a great possibility of passing, and our film association has also made a lot of efforts, but once the agreement is really passed, one or two art theaters may be built, and it can't be only one art theater line in your art garden theater!"

Seeing Tao Lao's recovered text message, Yang Ming immediately smiled, and his heart relaxed.

As long as it can pass, as for whether it is only the art garden cinema, I didn't care about it.

He is also not afraid that there will be other art theaters to compete.

has several successful marketing cases in his previous life, even if a giant invests in art theaters, he will not have any worries.

"As long as it passes, in addition, I would like to invite Tao Lao to attend the ceremony of a film as the first film to be screened after the official opening of the Art Garden Cinema after the renovation!" Yang Ming replied by typing.

However, this time Yang Ming didn't wait for Tao Lao's text message to reply, Tao Lao called over.

"You kid is moving so fast, you already have a ready film? I wanted to recommend a few art films to you!" Tao Lao's hearty voice rang on the other end of the phone, "It's too difficult for art films to be scheduled in commercial theaters, and the favor used to work, but now it can't work at all!"

On the phone, Tao Lao complained, and this is exactly the case.

In the past, with the face of some film old-timers, some art films could be arranged to be released in commercial theaters every year, but now commercial theaters are increasingly not selling the face of the older generation.

Of course, Tao Lao is also embarrassed to owe favors often.

It's really the box office of art films screened in commercial theaters, which is really pitiful and miserable!

Now there is a theater that specializes in showing art films, which is also a good thing for Tao Lao and them.

When Yang Ming heard Tao Lao's question, he smiled and smiled inexplicably: "Director You Gang has agreed to take his movie to the Art Garden Theater." ”

"You Gang?"

Tao Lao was stunned when he heard this, then reacted and blurted out: "It can't be his "Bitter Water", right?"

"Hey, hey. "Yang Ming and Tao Lao are more familiar with each other, they belong to the kind of year-old friendship, and even in terms of the future prospects of the film industry, Tao Lao needs to ask Yang Ming for advice, so the tone of the conversation between the two of them is more casual. "It seems that he has only made one "Bitter Water" recently, right? ”

Hearing this, Tao Lao couldn't help but laugh and scolded: "You kid, you are still selling Guanzi, you really don't take me as an old man in your eyes!"

Yang Ming smiled heartily and did not speak.

However, the more Tao Lao pondered, the more wrong it became, and he couldn't help but exclaim: "How do I feel that this selection of the Golden Dragon Award seems to have made a wedding dress for your company!"

- Haha.

Yang Ming finally couldn't help but chuckle.

That's true.

Although Oriental DreamWorks' films passed by the two most important awards, Best Film and Best Director, the films that have now won these two awards are being screened in Yang Ming's Industrial Art Garden Cinema.

How to calculate, almost all the award-winning films of this Golden Dragon Award have a direct or indirect connection with Yang Ming.

Now even "Bitter Water" has become the opening film after the renovation of the Art Garden Cinema, and Tao Lao doesn't know what to say.

He himself has a feeling that this year's Golden Dragon Award seems to be for Yang Ming.

Yang Ming showed an inexplicable smile on his face, if Tao Lao knew that You Gang might still become the contracted director of Oriental DreamWorks, I don't know what he would think.

In the selection of this year's Golden Dragon Awards, in order to deliberately balance the distribution of awards, the organizing committee deliberately ignored the highly popular "Red Cliff of the Three Kingdoms" and "The Love of People and Ghosts", two commercial films that caused a sensation around the world, and chose "Bitter Water", a film with high artistic content.

The organizing committee's operation can't be said to be shady, nor can it be said to be an unspoken rule, it is estimated that those old men just don't want to give awards to Yang Ming, this young terrible genius director.

It's just that the organizing committee would definitely not have thought that the films they carefully selected and finally won two awards would be swallowed by Oriental DreamWorks after winning the Golden Dragon Award.

I believe that those old men will be very embarrassed by then.

When Yang Ming thought of this, an inexplicable smile appeared on his face, but he didn't mention it directly to Tao Lao, after all, Director You Gang hadn't agreed to sign a contract with Oriental DreamWorks yet!

In his heart, he was not resentful and dissatisfied with the old men of the organizing committee, but unhappy!

It's kind of annoying.

These old men are so stubborn that they have developed a prejudice against commercial films.

Yang Ming was naturally unhappy in his heart.

Although "Bitter Water" was unexpectedly released in Yiyuan Theaters, and director You Gang is likely to sign a contract with Oriental DreamWorks, Yang Ming did not do everything intentionally, it can only be regarded as providence.

Yang Ming chatted with Tao Lao for a while, and after hanging up the phone, he paid attention to the crew again.

The scenes in Tiannan Province are mainly fighting scenes, that is, the scene of the train chase at the beginning of "Fast and Furious".

The background in the original film is a desert, but because Yang Ming changed this film to the background of today's China, and the main scene in the film is set in the Lion City, it is definitely impossible to shoot in the northwest of China, and the loophole is too big.

After the company's screenwriters have been discussing, they put this part of the scene on the side of Tiannan Province.

In this world, Myanmar has become a Chinese province, and Thailand is the younger brother of China, and there is a direct train from the territory of China to the Lion City, passing through Thailand and South China on the way, and ending in the Lion City.

South China is the part of the original Malaysian Malay Peninsula in the previous life, but there is no such thing in this world, only the South China Republic established by the Chinese.

One is the younger brother of Huaxia, and the other is a country established by Huaxia personally supporting the Chinese in Nanyang, and there will naturally be no problems with a railway passing through the land of the two countries.

In this way, the logic of the plot can stand up to scrutiny.

Yang Ming was pondering how to shoot tomorrow's scene when his phone rang again.

After he connected, he heard Wu Yuanzhi's voice: "Mr. Yang, you are in Tiannan now, not far from our "Same Song" program group, come over to help, otherwise I will personally go to your side to invite you!"