"Mr. Sun, something happened!"

"Mr. Zuo, it's amazing!"

When Sun Xuexue and Zuo Turin received the notice from their subordinates, the two of them also panicked all of a sudden, when they encountered such a thing in catering, basically the brand was over, how could they not panic.

"The rats running there, what kind of wind did the reporter smoke, and lurked in the store at two or three o'clock in the middle of the night. ”

"Although the store has exterminated rats, rats have come again after they have been exterminated. ”

"A grain of rat droppings spoiled a pot of porridge. ”

"Is it? Is it ......?"

"Brother Xiong, who has worked hard for four or five years, grilled fish, is the career they exchanged for their youth like this?"

"Will Brother Xiong's grilled fish sink and disappear because of this crisis...... Although they are part-time workers, they all have shares! Brother Xiong has grilled fish on paper, and those shares are worthless!"

The hygiene of the catering industry is like the cheating green hat news in the entertainment industry, and if it stinks, it will be left for 10,000 years, and it will not be able to get up again.

"What should I do?"

"What should I do?"

"Sister Sun, Mr. Sun, what should I do?"

"Sister Zuo, Mr. Zuo, what should I do?"

"We don't have a clue right now. ”

At the Xiongge Paper Grilled Fish Restaurant in Huli District, Xia City, Xi Ming's mind was also buzzing.

That Lori actually poked such a big basket for herself, this is really going to kill her own paper grilled fish company.

I didn't offend her there, girl!

In the president class, he knew that he must hurry up and find a way, because now is the era of new media, information is fission-style communication, the sooner the unit involved intervenes in the crisis, the more can grasp the right to speak, so in the time requirements for public opinion disposal, there is a golden six hours, golden twelve hours, under the premise of full preparation, to minimize the response time, in order to connect with the public opinion field as soon as possible, the better the response effect. ”

He knows the truth, but how to respond to this public relations crisis, it is on the hot search and has become the headline, which has been exposed to I don't know how many thousands of people have seen it. ”

"Damn it!"

Yanjiao headquarters.

Sun Xuexue and Zuo Turin both feel that this public relations incident is very important, which may determine the life and death of the group's catering brands, and they have no special way now.

So the two of them rushed to the vice president's office.

They wanted to find Dong Mingzhu and Vice President Dong to discuss the matter.

With every minute that passed, thousands of people read the news.

And the fact is also the case, exposing the hygiene problem of Xiongge's paper grilled fish food is spreading to China with overwhelming momentum.

It's only been two hours since the news was released.

"Vice President Dong. ”

Sun Xuexue and Zuo Turin didn't even knock on the door, and directly broke into Dong Mingzhu's office.

The two shouted in unison.

Seeing the two general managers of the group's catering coming over in such a panic, Dong Mingzhu frowned.

On weekdays, these two subordinates are trained by her to be very calm, what's wrong?.

You must know that these two general managers who run catering, she used to think that the two were unqualified, but these two people are good at learning, and their passion for the cause infected her, because they are like themselves back then, so she handed over a lot of management experience to them, and they have made Brother Xiong's paper grilled fish into a giant in the catering industry and a benchmark in the grilled fish industry, why are they so flustered today, what is going on?

Sun Xuexue said anxiously, "President Dong, Brother Xiong's paper grilled fish is experiencing an unprecedented crisis of public opinion, some reporters went undercover in our store, saying that we rats crawled into the food cabinet, and used a colander to dig out the sewer, and now on the news, the Internet has shown a swiping mode for us." ”

Dong Mingzhu stood up all of a sudden.

"Manager Sun, tell me slowly, what is the specific situation?"

"There is a reporter undercover in our Xia Shi Xiongge paper grilled fish two stores, he posted in the article about the poor sanitary environment of my two stores, the main content is rats jumping on the kitchen floor, and then the dustpan and tableware for cleaning are mixed with the pool, and some kitchen staff use hot pot colanders to dig out the sewer...... The popularity of topics related to our Xiongge paper grilled fish is rising on major platforms, and the brand we have erected in the grilled fish industry in recent years has now become the target of public criticism, and we ......"

……

Summer Market.

Two and a half hours passed.

Xi Ming still didn't think of a solution.

However, he knows that this public opinion disposal must maintain a sincere, serious and responsible attitude to rebuild the company's reputation.

The management of the back kitchen is a negligence in store management.

This must be clearly recognized.

These days as the store manager, he knows that Brother Xiong paper grilled fish catering has always emphasized the front desk, meticulous service for customers, if the customer is wearing glasses when dining, the service staff will be just right to drop a piece of glasses cloth for you, the kitchen door incident exposed, Xi Ming understood that his company did not use the front desk for the kind of energy, enthusiasm, everything is also used for the more important backstage.

Why is this so, maybe the front desk is a performance area that customers can see, and the whole world can see. The background attention is smaller, so the background is relatively different from a lot, this kind of front desk, back office, now many enterprises and people are also like this, superficial, false, short-sighted, utilitarian.

The kitchen misses, this is a two-faced person of the brand.

My own company was really wrong this time.

However, in order to protect the company.

Is it possible to shirk responsibility, impose heavy penalties on those two stores, or put the responsibility on individual employees, find a substitute for the dead, it is their failure to pay for it rather than the entire brand, and buy a lot of marketing official accounts to carry out public relations by confusing right and wrong, competitors splashing dirty water and other means of confusing right and wrong? !

Xi Ming felt that if he did that, it would be as if he couldn't hold his conscience, he rose from the end, and was very resentful of that kind of behavior, not to mention, just did that, can this menacing crisis of public opinion really be stopped?

Because of the food safety crisis, the primary problem is to seek a solution, rather than a counterattack in words, successful public relations can naturally temporarily relieve the public's anger and anxiety, and can even temporarily resist and block the tide of bad reviews and falling stones, but the fundamental thing is how to make the grilled fish restaurant truly fulfill its responsibility and ethics, pay attention to food safety, and let the paper grilled fish fans across the country eat at ease and eat safely.

"But how to solve it?"

Yanjiao headquarters, after Dong Mingzhu stood up, he didn't speak after listening, Sun Xuexue and Zuo Turin didn't dare to speak at this time, for fear of interrupting President Dong's thinking.