On July 10th, "Jinwu Scroll" announced that it would not delete the test, and announced the official website, the official website of the game provides Chinese, Japanese, English and other language versions of the client, allowing users to download different clients according to the type of native language.

The game was just released, and it quickly spread around the world with news and online word-of-mouth.

Although, the current Internet penetration rate in the world is not very high, and the number of computers connected to the Internet in the world is not even 10 million.

However, the efficiency of the Internet is far faster than that of later generations, and a new thing on the Internet may spread all over the world at once.

"Do you know, Jinwu Scrolls? The big online games on the Internet are not the same as word games......

"Internet games?

"Jinwu Scroll is so interesting, not only is it the world's first large-scale online online game, but also the gameplay is sincere. ”

"With the TT group, we have formed a "Jinwu Scroll" player group, a large group of 500 people. ”

On July 10, the number of download users of "Jinwu Scroll" exceeded 2,000.

Within a week, the number of downloads exceeded 10,000.

In addition, the number of daily active users of the game is extremely high, and when the number of registered users exceeds 10,000, the number of daily active users is no less than 8,000.

In addition, the four servers currently set up in Chinese, simplified, traditional, Japanese, English, and other languages, and the number of simultaneous online players on each server is rarely less than 1,000.

At the same time, the operation model of "Jinwu Scroll" is also relatively advanced, not to adopt the traditional distribution model, but to download the Internet, after that, players recharge and pay through online recharge channels, basically, you can directly log in to the official server without acting through an agent, and the recharge does not need to go through the point card of the agent operator, but opens up TT wallet and Pangu wallet, Tesco wallet and Hang Seng online banking and other online channels remittance and recharge.

It is precisely because players download directly online and recharge directly through the online mode, so the expensive channel costs of the agent operation mode are reduced.

You must know that if the game adopts the agency operation model, then the operator will take the lion's share, and the game developer will generally be able to take 10%~30% of the game recharge turnover. This is mainly due to the fact that operators have mastered the traffic channels and paid recharge channels, so ordinary game developers who do not have distribution channels to quickly realize profits can only sign cooperation agreements with some strong operators to reduce the distribution risk of games.

However, at the beginning, Phoenix Games did not take the traditional agency distribution model, but took advantage of its own company to have branches all over the world and can expand its business, and directly adopted self-management.

Of course, channels such as TT Wallet, Pangu Wallet, Tesco Wallet and Hang Seng Online Banking are subject to channel fees for online recharge.

In this, TT wallet, Pangu wallet, recharge virtual products such as games and software, and take a 10% commission. Tesco wallet, recharge virtual goods, take a 5% rake.

The cheapest should be the Hang Seng online banking channel, which currently takes less than 1% of the commission.

"Mr. Zhao, the registered users and active users of "Jin Yong Scroll" are growing every day. However, relatively speaking, the payment rate is relatively low, and only 1% of users have paid at present. The senior executives of the operation team of Phoenix Games' "Jinwu Scroll" reported, "In the past week, the cumulative amount has been more than 50,000 yuan, or the operation mode of the game will be changed to pay for the card time." ”

"No!" Zhao Ruofei shook his head and said, "The most important thing for this Internet game product is to attract the number of players, not to make quick money." Besides, as long as the scale of players goes up and some activities are gradually launched, it can naturally be realized!"

At the beginning, there were not many advertisements for "Jinwu Scroll", but more of some news reports at the press conference, as well as some players who brought their own dry food, and took the initiative to promote the case.

But with the development of time, the number of registered users and players of "Golden Martial Scrolls" every day is snowballing. At the same time, at first, players were just trying to experience it, but as the game time grew and the game atmosphere became more and more lively, the number of paying users gradually increased.

In particular, on July 19, "Jinwu Scroll" opened the summer festival, and announced that all players would make a first deposit of 1 Hong Kong dollars and give away 188 Hong Kong dollars worth of point cards. In this event, each player can only charge once, and after this concession recharge event, it quickly attracted thousands of first-rush parties, just for the first-rush discount package, which was specially charged with only 1 Hong Kong dollar.

But in fact, only 1 Hong Kong dollar was charged, which only broke through the psychological bottom line of players who were willing to recharge, and after the first rush. In the future, there will be players who will continue to rush for the second and third time......

Of course, there is only one first-rush discount, and in the future, there will be discounts, but at most it is only a time-limited discount activity that stimulates players to recharge.

And after July 19th, game top-ups began to increase day by day......

Although, it can't be compared with the general online games of the money printing machine of later generations, but ...... Game revenue has covered the cost of servers, and it is gradually beginning to enter the stage of profitability.

Also, the number of four servers quickly became unpractical. So, 10 days after the game was launched, 2 more servers were added.

……

In order to expand the number of gamers, "Golden Martial Scrolls" was "free forever" from the beginning, which actually exempted the gametime charge.

But in fact, the charging point of "Jinwu Scroll" comes more from the payment of props. For example, there are accounts to open more roles at the beginning, and you need to pay to open them. By default, the 3 characters are free, and if you need to open them later, you need to pay 80 Hong Kong dollars. In addition to this, the space in the player's backpack, as well as the compartment of the storage space, are increased for a fee. In the beginning, you can only carry 10 items in addition to equipment wearing, however, players can expand the package by doing quests, and more conveniently, it can be expanded by paying for it, which costs 20 Hong Kong dollars to expand a slot. The warehouse is similar, players register the resources of different character warehouses, but at the beginning, there are only 30 slot warehouses, and if you don't expand a slot, it costs 20 Hong Kong dollars.

In addition, it is an item that does not drop experience points and items when dying, and this kind of item is 10 Hong Kong dollars each.

As for "Jinwu Scroll", although it is also an upgrade to fight monsters as the main line, the level is actually not very important. After the game is launched, the maximum level of 30 will be limited at the beginning, and players will only practice to level 30, and after that, they will not gain experience points and cannot improve their upgrades. After that, every six months, the level limit in the game will be increased by 10 levels. In this way, even if you invest more time and the level cap is limited, the player's level will not be very far apart. Leveling up isn't too difficult, and you don't even need to invest too much time, and you can still practice to reach the level limit. In the setting, the final level of the Golden Martial Arts Scroll will reach level 300, but this is a long time later.

However, more important than just the level is that every time a player acquires a martial art, they need to learn it from scratch. Martial arts cultivation is a level, and with the level of the character, it will exert the greatest power. And the more powerful the divine skill, the longer it takes to practice, and the more difficult it is to practice to the full level.

In addition to martial arts cheats, there are also divine weapons and equipment. Divine weapon equipment also affects the player's play.

Of course, recharging can improve the game experience, but you can continue to play without recharging, and the balance of player strength and data will not be widened because of krypton payment.

In order to avoid players losing novelty quickly, the level cap, martial arts, plot, and map are all open one by one. In the beginning, the open map was only "Flying Fox Gaiden", and the levels, martial arts, and equipment that players could break through were limited. But as one map after another appears, players need to wash away some of the junk martial arts and choose stronger ones.

At the beginning, the garbage martial arts may only be at level 5 or 10. Players can practice up to 10 martial arts. And in the future, there will gradually be a level cap of 20, 30, 50 or even 100, 200, and 300 levels. Players will need to wash away some early martial arts with a lower upper limit and replace them with later martial arts with a stronger upper limit.

In addition, there are a large number of story missions in the game, and players can receive story missions once a day. Story quests, which can get a bigger benefit than regular monster farming upgrades. Some scarce materials, and even some high-level cheats, require a bunch of story quests to get cheats.

With each version upgrade, dozens of story missions will be added. It is expected that there will be thousands of tasks in the follow-up "Jinwu World". Due to the restriction that players can only do one task per day, it is almost impossible to complete all of them.

Basically, this game has always hung the appetite of players, and will not let players experience all the content, and the expansion of the content will be extremely rich.

If you want to graduate with kryptonite, it's impossible. This game will be constantly updated to increase the degree of liver, and players will always have endless tasks and goals.

Perhaps, more than ten years later, the launch of such a liver game will make players refuse to enter the pit. Later players, more and more like simple and fragmented games, too liver games, will dissuade most players. However, games with a higher liver degree are actually more sticky. A player has invested more time in the game, the time cost accumulates, and he will hesitate to change to a new game, after all, this old game has invested so much time, and the new game needs to start again, and the time invested in the past is not in vain?

"Jinwu Scroll" is actually the kind of heavy game that is extremely liver. At this stage, when there are no large number of games to choose from in the world's online game market, it is the best time to circle people.

In the future, after the emergence of various blockbusters with high liver degree and the gradual inability of players to lose their livers, it will be a turning point for easier and more fragmented games to gradually buck the trend and become the mainstream.

However, at this stage of the game, players are demanding as much as possible......

Overall, in terms of graphics quality, there has been a regression in terms of graphics quality compared to single-player games. However, it's still a little better than a game like Legends.

At least, Phoenix Games, whether it is the level of technical personnel, or the team of art, music, etc., is not comparable to the small workshop game of "Legend".

Online games with 2D graphics are only based on the Internet speed and computer configuration on the market today, so you can't play a better game. However, even a third-rate game like "Legend" can become a money printing machine in the early online game market. Not to mention, "Jinwu Scroll" is a kind of technology, art and art, music and music, and IP and IP!

Well, since the launch of "Jinwu Scroll", it can be regarded as after Lin Qi bought out Jin Yong's full copyright at a sky-high price of 1 billion Hong Kong dollars, and copyright development has entered the right stage.

Previously, the original book publishing, film and television, comics, and animation adaptations were actually accumulating word-of-mouth and expanding the influence of IP. And this kind of Jin Yong's copyright, which affects 2 billion people, should be really realized in the era of online games.

Jin Yong's copyright is realized through online games, and it will become more and more gold-absorbing every year.

The monopoly and concentration of copyright in the hands of a giant is actually more conducive to the commercial development of Jin Yong's copyright.

Just like Disney would rather pay billions of dollars to buy out Marvel's copyright, and thousands of characters are packaged and bought out, Disney can rest assured that it can boldly develop the derivative benefits of copyright.

If the copyright is not bought out, but only a one-time authorization, no adaptor will make a long-term plan, but will only make quick money.

Only when the copyright is concentrated can long-term business development planning be made.