Chapter 0217 Intercepting Supermarket Cash Flow

The opening of a five-star hotel and the opening of 5 cloud apartment hotels are an exciting event for Nanhu Group today.

It not only represents the return of Suyang, but also the coverage of free hotels of Nanhu Group is larger.

Because of the high-end market of five-star hotels, the park is no longer a distant international hotel, and Nanhu Group also has its own five-star hotel.

And in terms of scale and decoration grade, the five-star hotel in Nanhu is obviously one level higher.

Not only the district mayor Kong Yewei attended the opening ceremony, but also Director Li of the Municipal Development and Reform Commission.

The most unexpected thing for Su Yang was that Mayor Fan Minfeng also came over for 5 minutes at the opening ceremony.

Although he only hurriedly made the next few words of congratulations.

However, many participants, especially reporters, were keenly aware of the mayor's recognition of Nanhu Group and Su Yang.

"Yes, the city government's trip was not in vain. ”

Before Kong Yewei left, he smiled at Su Yang and said: "There is also the renovation project of the academy scenic spot, and the cooperation proposed by the Yuanfang Group to require you to share your technology has been vetoed by the city." ”

"Now the city is re-investigating and assessing, this time with the mayor himself in charge. I've heard that the city is going to make a bigger move, but it's the second half of the year. ”

Su Yang is still very grateful to Kong Yewei.

If Kong Yewei hadn't taken himself directly into the city government, I'm afraid the current situation in Nanhu would be particularly passive.

After sending off these leaders.

Su Yang spent an afternoon inspecting new stores and saying some words of encouragement to employees and management.

The business of the 5 free hotels was particularly hot on the first day, including the 5 Qiaoxiangju hotels built together with the cloud hotel, which were also very popular.

As for the five-star South Lake Diamond Hotel in Huijin Tower.

Because in recent times, Su Yang has been regarded as a celebrity in Jiangzhou City, especially when he was jointly targeted by several distant groups, Su Yang was portrayed as a hero who dared to fight.

plus Pei Yinan's various dots.

As soon as the Huijin store of Nanhu Diamond Hotel opened, it immediately attracted countless reporters to report, and various media frantically pushed news, blowing the five-star hotel of Nanhu Group into a dazzle.

In addition, the super hotel building itself is super attractive to foreign tourists, and Huxin Technology has launched the APP of Nanhu Hotel, and the promotion effect is very good.

On the first day, the occupancy rate of the five-star hotel reached 90%.

Although it is not as good as the Hilton, Hampton was full on the first day of the Seven Mile River.

However, the strength of Huijin Store lies in the fact that there are many high-end office buildings in the park around it, and there is a strong demand for 3-hour golden sleeping rooms.

Factoring in this rate, the occupancy rate on the first day has already exceeded 100%.

And it has a 100% full sleep pillow, detergent, super food seasoning, toothpaste, toothbrush, towel, and the new super desk that effectively increases productivity.

In the Huijin branch of Nanhu Diamond Hotel, the ADR broke 1,000 yuan on the first day, killing the average room rate of five-star hotels in Jiangzhou City.

That evening, the general manager's office of the Huijin store.

"Mr. Su, your five-star hotel's ability to absorb gold is a bit terrifying, and this ADR can surpass many five-star hotels in the provincial capital. ”

Pei Yinan, who is also the general manager of a five-star hotel, couldn't help but sigh when he handed the report in his hand to Su Yang.

As soon as the hotel opened, the average room rate exceeded 1,000 yuan.

Moreover, the Huijin store has 300 rooms.

The turnover on the first day was 300,000.

After a little period of operation, the source of customers will be stabilized, especially the promotion of the golden sleeping room, and the occupancy rate will be higher.

Pei Yinan felt terrifying when he thought about it.

The monthly turnover of Huijin store will exceed 10 million, and this is not yet the peak tourist season in July and August.

Su Yang is still very satisfied with this result: "What about the 5 cloud apartment hotels?"

"Basically, every store is running 60,000 turnover, but the store on Chunxi Street is the highest, reaching 70,000 turnover. Pei Yinan said.

Then Su Yang took a look at the turnover of other stores.

After the closure of the Nanjin Hotel, as well as the closure of the Nanhu four-star hotel in the Wanghu Building.

At present, all 1 five-star hotel, 6 free apartment hotels, 6 Qiaoxiangju hotels under Nanhu Group, plus the resort villa in Xiaoshazhou.

Now Nanhu Group's one-day turnover can reach 1.4 million.

As for Huxin Technology, Clarity Factory, and Mishang Construction, they will currently produce and sell their own products, and are not external.

"This turnover must be stabilized, right? I am now in urgent need of money to change the Nanjin Hotel into a recreation and leisure department, and the Wanghu store will also be upgraded to a five-star hotel, plus the previous renovation money, and the money to buy the house must be repaid in batches. ”

"No problem. Pei Yinan nodded and said, "We are increasing the promotion of golden sleeping rooms, Ren Qingqing is also negotiating contracts with many companies, and with the future development trend of Xiaoshazhou, this data will only be higher in the future." If it's not as high, Mr. Su will punish me with you. ”

"Okay, if it's lower than that, your year-end bonus will be in vain. Su Yang said with a smile.

Pei Yinan didn't care at all, there was no pressure on her to exceed this data.

If it can maintain a turnover of more than 40 million a month.

Nanhu Group follows this trend, because of its unique advantages, the net profit of a month is almost 10 million, which can be said to be much higher than the profit margin of other hotels.

In the following period, the daily turnover of Nanhu Group was indeed as Pei Yinan said, and it never fell below 1.4 million turnover.

It even reached 1.5 million at one point.

The Nanjin Hotel and Nanhu Hotel Wanghu Branch have also begun a comprehensive renovation and are taken over by Mishang Construction Engineering, a subsidiary of Nanhu Group.

This time.

Su Yang did not rest when everything was on track, but began to embark on a comprehensive encirclement and suppression of the distant group.

Because of the opening of the Huijin store, there are two five-star hotels in the park, and the Huijin Building is located near the high-speed entrance of the provincial capital, and the occupancy rate of the Yuanfang International Hotel continues to decline.

At the most exaggerated time, the news that Suyang made people inquire was that the occupancy rate was only 50%, and the distant international hotel had entered a stage of serious losses.

And that's not all.

According to Pei Yinan's summary message.

With the rise of Xiaoshazhou Resort in Shanlan County, the number of daily visitors to the Yuanfang Hot Spring Resort in Qingshan County next door has dropped from 3,000 to less than 2,000, and the resort has also entered a loss-making stage.

It means that the two major cash flows of the Yuanfang Group have been cut off, and it also needs to be subsidized from other cash flows.

"By the way, recently, many supermarket CEOs have come over and want to sell our pillows, detergents, seasonings, and other products, and want to ask what qualifications are needed. ”

After Pei Yinan finished his report, he asked.

"We produce and sell our own products, and we will not sell them to the outside world for the time being. By the way, do the large supermarkets in the distance have sufficient cash flow?"

Su Yang remembered that Han Yi had told him that Lichuan Group wanted to get its own product technology, just to put it in the supermarkets under the Yuanfang Group and promote the supermarkets.

Because the cash flow of large supermarkets is very strong.

"Yes, at present, the largest cash flow of Yuanfang Group is Yuanfang Supermarket. Yuanfang has 5 large supermarkets in Jiangzhou City, with a total daily turnover of 1 million. ”

"And there is a distant Chunxi store on Chunxi Street in the park, which is the head store of Yuanfang Supermarket. Not only is the location good, but also the store is large, with a daily turnover of 300,000 yuan in normal times, and the turnover is even higher during events and festivals. ”

"If the cash flow of Yuanfang Supermarket can be cut off, the three pillars of Yuanfang Group's cash flow will basically be completely broken. ”

1 million.

5 supermarket stores, the annual turnover is easily close to 400 million.

And that's not even counting promotions and the Chinese New Year, where sales can increase exponentially.

It is not surprising that even if it has a turnover of 5~600 million a year.

Unlike the five-star hotels in Suyang.

Even in the peak season, it can't increase much, and it is impossible to increase it several times, or even more than ten times.

Because there are so many rooms and so many guests, it is impossible to double the room rate tenfold.

But supermarkets are different, they can promote more products at low prices, and they can also sell more products to customers during holidays.

"Mr. Su, do you plan to enter the supermarket industry and intercept cash flow from afar?"

Pei Yinan was keenly aware of Su Yang's thoughts.

"Hmm. Now Lichuan Group can't spare a hand, and it won't do anything to us for the time being. Therefore, we must take advantage of this gap to solve the distance. Su Yang nodded.

"How long is this gap?" asked Pei Yinan.

"3 months. ”

This is what Han Yi said to Su Yang, and the funds of the Yuanfang Group are currently being withdrawn.

After 3 months, he can completely free up his hands to clean up Su Yang.

"Isn't three months too short? After all, there is a large supermarket in the distance, and it is not so easy to shake it. Pei Yinan had to worry.

"It's true, but there's no way, I can only do it. ”

Pei Yinan's emotion is not Su Yang's emotion.

But Lichuan Group will not give Su Yang too much time, and Su Yang can only be glad that there is a 3-month buffer period, otherwise Lichuan will be able to clean up Su Yang now.

"If it's really only such a short period of time, I suggest directly buying local supermarkets that already have enough traffic, and then we can put some pillow products into the acquired supermarkets to sell. ”

"In terms of price, there will definitely be a price war. However, I am not very familiar with supermarkets, so I need to hire professional people. ”

Pei Yinan can only come up with such a way, and the situation is pressing.

"Yes, help me find a candidate. In addition, hurry up and try to get a supermarket, as long as the business is good, I will take a few more. Su Yang nodded.

"Directly in close contact with a distant supermarket?" Pei Yinan asked.

"Yes, it's better to be next to a supermarket in the distance. Su Yang said.

In general, before the big supermarket, try to choose a distance apart.

But if Nanhu wants to intercept the distant supermarket, it must open another supermarket in the business district of the distant supermarket, and it is best to close the two supermarkets, and then keep fighting to see who can't hold on and collapse first.

Pei Yinan understood what Su Yang meant: "Originally, I suggested choosing the weakest store and supermarket in the distance as an opponent, and we practiced first." However, if you want to fight in a short battle, you have to buy existing supermarkets, and you may not be able to pick the weakest stores. ”

I have to say, it's a pity.

"Give preference to the store on Chunxi Street, and strive to see if there is a suitable one nearby that can be acquired. ”

Su Yang said a choice that shocked Pei Yinan: "Mr. Su, that is the strongest store in the distant supermarket, will it be too difficult to bite." If we don't bite it, it will be a big blow to our morale. ”

Pei Yinan wanted to stop it.

But Su Yang thought of the super street that the system unlocked for him years ago.

As long as it is your own building on Chunxi Street, it will automatically become a super building and get different super effects.

It doesn't matter how big or small the building is.

Therefore, in Chunxi Street, although he has to face the most powerful store in the distance, Su Yang can get the super effect of the super street reward.

See Su Yang insisted.

Pei Yinan could only agree.

The next day, Pei Yinan found Suyang, there was a 2,000-square-meter supermarket on Chunxi Street ready to be transferred, less than 500 meters away from the distance, and the two supermarkets could be said to be very close.

"What's going on with this supermarket?" asked Su Yang.

"Baijialong Supermarket opened earlier than the main store of Yuanfang Supermarket, which is an old brand. However, after the opening of the main store in Yuanfang, it was almost not profitable to be suppressed by Yuanfang with low prices. The owner has investments elsewhere so wants to sell the supermarket. ”

"And. Pei Yinan said with a smile, "On the second and third floors of the building where this supermarket is located, there was originally a 2,000-square-meter clothing store, but with the poor efficiency, it was basically withdrawn." If we win it, it will be directly connected together, and we can build a large supermarket of 4,000 square meters. ”

The last sentence made Su Yang's heart moved.

The total store area in the distance is close to 6,000 square meters, and if you only use 2,000 square meters to compete, it is obviously a lot worse.

But if it reaches 4,000 square meters, the gap between the two sides is not big.

"Okay, I'll take a look, and I'll take it if it's suitable. ”

Although Pei Yinan patted his chest to ensure that the position was definitely not bad, Su Yang decided to go and see the supermarket by himself.

Originally, Su Yang was going to let Zhao Mao drive the Cadillac over.

But this car is too conspicuous, the elongated Cadillac SUV and license plate, as long as you have a heart, you can recognize it as Su Yang.

Now Su Yang doesn't want Wang Zhen to know, and he wants to run a supermarket.

So Su Yang simply rented a BMW 3 Series to drive.

Baijialong supermarket is not too far from Nanhu, and it is only 10 minutes by car.

And this is in the direction of the city, the more you drive this way, the more dense the population will be, and the higher the occupancy rate of the community.

Baijialong supermarket is also located on the edge of an intersection, and it is also in a large square, not only underground parking lot, but also parking on the square.

It can be said that it is a good location.

It's a pity that at another intersection 500 meters away, the hypermarket where the distant supermarket is located directly stopped a large number of customers.

The business of Baijialong Supermarket has plummeted since then.

Just like now, when Su Yang came over, there were still vacant seats in the parking lot on the square.

"Boss, do you want to go in and have a look?" Zhao Mao asked.

"Well, look. ”

Zhao Mao drove very steadily, and when he drove into the parking lot, he also paid attention to whether there were cars in other directions.

Just as he was about to turn a corner, a corgi suddenly burst out from behind a car and rushed directly to the front of Su Yang's car.

Depend on!

Zhao Mao hurriedly stepped on the brakes.

Immediately after, I saw a girl in her 20s running from the side of a Maserati.

Looking at the corgi under the car, the girl kicked the front of the car, crying and shouting frantically: "Murderer, you guys get out of here." ”