The white-collar woman who signed a contract with Hawke met two acquaintances when she was about to leave Century Entertainment.

"Manager Liu. The tall man among the two people greeted him simply, "Why did you come to the century today, and you have something to look for me?"

The white-collar woman replied first, "Brother Yishan is good", and then continued with an indifferent expression: "No, I just happened to pass by and say hello to an acquaintance by the way." ”

When she said the word "acquaintance", the man frowned slightly, while a thin woman standing next to her bowed her head and said nothing.

"Oh, that's another day, stay safe on the road. The man said politely.

After the white-collar woman left, the man nodded slightly to the woman who had been silent beside her, and the woman's mind would leave.

Half an hour later, Century Entertainment was on the sixth floor.

The woman came out of the elevator just now, raised her head and looked at the conspicuous sign of "Hu Yishan's personal studio", and then quickened her pace and walked inside.

The identity of a tall man is about to come out - Hu Yishan, a movie star of Century Entertainment.

"How?" said Hu Yishan, sitting back on a recliner and looking at the landscape murals on the wall.

"Liu Xi just went to the third floor to meet Fang, uh, Fangzheng. It may have been not long after working under Hu Yishan, and the woman chuckled a little when she mentioned Fangzheng.

Hu Yishan's expression did not change, and he leaned on the back of the chair and motioned for the woman to continue.

"I went to the legal department and asked, they just signed a contract, but the details are still not clear. The woman then quickly added, "It's definitely not an endorsement, otherwise it wouldn't be so easy to find out the news." ”

"That's nature. ”

As the exclusive spokesperson of Barclays in the Asia-Pacific region, Hu Yishan has this confidence.

Besides, when it comes to endorsements, with Liu Xi's level, he can't be the master.

He said in a good mood: "Next month is the company's annual meeting, and this year is another year for the company to expand the European Federation and the Eagle Country market, so it is natural to release goodwill and favor foreign merchants." ”

Hu Yishan pointed at the woman, signaling her not to be so restrained, and then continued: "Fang Zheng has just signed three newcomers recently, and if you don't take care of them well, you won't be able to get through the annual meeting." ”

The woman listened to Hu Yishan's words and nodded vigorously.

Just when she thought that this matter was about to pass, Hu Yishan said: "You can talk to Sister Hong about this matter, so that she can continue to pay attention." ”

The woman was stunned for a moment before she reacted, nodded and left.

There is a moment of unhappiness in her heart, these stars will not put the focus in front when they speak?

After explaining for a long time, didn't you still have to talk to your boss and Hu Yishan's new agent about it in the end.

......

The first week of June was extremely busy for Hawke, who spent five days in seven major cities for the promotion of "Love In".

As a literary and non-Chinese movie, "Love In" itself doesn't know how much it can make in China, but considering that Hawke's Chinese identity can make a little money.

It's more about wanting to open up awareness.

Therefore, there are very few theaters allocated, and they are only released in more than a dozen big cities in China.

Keggs didn't send anyone else this time, Hawke represented the entire creative team, and the location of the promotion was also set near universities in major cities, and many of the audience were Hawke's peers.

After receiving Barclays' sponsorship, the other party generously sent a stylist from the company to help Hawke take care of it.

"Don't put pockets on stage, otherwise the pants won't look good. The backstage stylist explained to Hawke.

On the fourth day of the promotion, Hawke returned to Shangjing, and the weather in Shangjing in early June became warmer, making Hawke in cashmere trousers quite uncomfortable.

"It's good to wait for the stage, the air conditioning in the background doesn't work. The stylist explained, "Remember to keep your back straight, otherwise the trench coat will not work well." ”

Hawke nodded in understanding.

The host interviewed and the audience interacted for an hour, plus the movie showed more than two and a half hours.

After a publicity, Hawke felt that showing off his clothes was more tiring than flying and answering questions from various audience fans.

......

A week later, the headquarters of the Barclays office in Shanghai.

"Manager Liu, this is the information you want. The assistant put a thick stack of materials in front of Liu Xi's desk, "The front is the on-site return picture of Mr. Huo when he promoted the movie, and the back is the analysis of recent sales." ”

"Okay, sit. Liu Xi asked the little assistant to sit down first and wait for her to finish reading the information.

The first dozen or so pages are high-definition picture albums, and Liu Xi looks at them very seriously.

When the temperature warms up in summer, the boy in the picture is wearing light blue long sleeves and black trousers on the lower half of his body, looking very energetic.

"Two days ago, the propaganda in Shanghai, Jiangsu and Zhejiang wore spring and summer ready-to-wear with the theme of "Chasing the Wind". The little assistant's eyes were sharp, and he explained while Liu Xifa was flipping through the atlas, "In the next few days, I went to Beijing and several northern cities, and I wore [British Reflection] spring and summer styles. ”

Liu Xi nodded and flipped to the back pages of the album.

Hawke wore a short trench coat this time, and the pants were a slim version of cashmere knitting, which was very British-style.

Liu Xi read very slowly, and it took half an hour for two sets of styles and more than a dozen pages of photo albums.

"He still has five cities to promote in the next week, you can make an appointment with Century Entertainment and provide two sets of [Wind Chaser] clothes. ”

When the assistant was about to nod, Liu Xi added, "Contact the design department on the third floor and ask them to make some improvements and innovations, don't just send the original over." ”

After the assistant left, Liu Xi closed the door and stared at the computer screen motionless.

On the left is Hu Yishan in Barclays haute couture, and on the right is Hawke in spring and summer ready-to-wear.

For a moment, she thought it was Gao Ding on the right.

The core spirit of Barclays is solemnity, romance and innovation, which is also the biggest reliance on the British brand to be able to integrate well in China.

The contract between the company and Hu Yishan has lasted for four years, and both sides have a good image of each other.

Hu Yishan's mature masculine temperament is rare among Chinese actors, and a few wrinkles on his forehead not only do not detract from his image, but also add a lot of color to him.

The problem is that Hu Yishan is 36 years old this year, and he can't handle the few new main lines that Barclays has opened up in recent years.

The Boy Who Chased the Wind, the Rebellious Era, and the Silk Road, which was specially opened for China, were not suitable for Hu Yishan, which had recently sold very well.

Fashion is becoming younger, and the age of people is not decreasing.

After reading the album, Liu Xi turned to the sales statistics at the back.

The sales volume of the [Chasing the Wind Boy] series of stores in Shanghai this week increased by 9% compared with last week, and the sales volume in Jiangsu and Zhejiang regions increased by 5%, and other regions also increased to varying degrees.

The most terrifying is the Shangjing area, which has increased by 21%!

Shangjing is Hawke's hometown.

"In just one week, as long as 0.5% of this 21% comes from passers-by and not fans, then there is a lot of potential, and this needs to be watched. ”

And the outfit that Hawke wore during the promotion of the movie was directly bought out of stock in several specialty stores.

"The scariest thing is this. Liu Xi's hand trembled a little when she pointed to a statistic, and she said to herself, "The sales of the [Chasing the Wind Boy] series in the London area of Britain increased by 2% this week."

There were no festivals in Britain at the beginning of June, and Liu Xi couldn't help but suspect that this increase in sales had something to do with Hawke.

If Hu Yishan's endorsement is mainly to increase Barclays' popularity through magazine covers and red carpets, the sales of the popular styles worn by Hawke are related to the profits of the entire company.

Liu Xi closed the information and sighed deeply.

"There is still too little data, we must be cautious, although the selection of the main line ambassador is not as demanding as the spokesperson, but it is not a hasty decision. ”