Chapter 36: Layout

With the establishment of the Shenzhen branch of Xinai Electronics, the arcade production capacity gap of "China Cube" has gradually been filled. Pen ~ fun ~ pavilion www.biquge.info

This is not due to any advanced technology, but mainly to high-quality workers and crowd tactics.

Arcade factories in Europe, America and Japan, one worker can produce 10 arcade machines per day.

Because of the backwardness of technology and equipment in China, we can only rely on cheap human resources to make up for the workload of one person in the automated production line, and we need to use 100 people for Aika Electronics and Xinai Electronics!

It is only at present, that domestic human resources are quite cheap, coupled with the fact that the arcade machine is full of orders, and the OEM profit of a single arcade machine is very high, so I don't care about such an inefficient production method.

But with the growth of human resource prices, this sweatshop model is not only unable to retain people. Moreover, the production efficiency cannot be improved, and it is simply impossible to complete orders that are more than 100 times more than 1000 times.

Therefore, whether it is Hong Kong's Aika Electronics Factory or China's Xinai Electronics Factory, it is also a top priority to introduce more advanced equipment and improve per capita production efficiency.

As for how to improve the production efficiency of the factory, this is Rongjian's business.

Lin Qi doesn't care!

As long as his order is handed over to Rong Jian, and then, Rong Jian can complete the order on time and in quantity.

And with the sales and production of the "Chinese Cubes" arcade machine stabilized.

Lin Qi began to wave his pen and carried out a new round of expansion - 1. Handheld project. 2. TV host project.

These two projects, before the arcade project, he had already considered. However, due to the lack of capital to do it before, it was temporarily shelved.

Now arcade machines can generate a steady stream of profits, which is an opportunity to develop new products and open up new battlefields.

……

In the office of the chairman of the board of directors of the new venture electronics company.

Lin Qi and Gao Tian were across a table, chatting leisurely about work. And Zhang Ru poured water for the teacup with a smile and did a good job of service.

Although Zhang Ru's job is still attached to the new venture publishing company and receives the salary of the new venture publishing company, Zhang Dahai specially transferred Zhang Ru to be Lin Qi's full-time secretary.

"Boss, regarding the design of the handheld, I suggest that the 6502 chip should still be used, because it is cheap, and there is a lot of work left in the development. In addition, I have experience in developing electronic calculators, which is also very instructive for the development of handheld computers. Gao Tian handed the schematic diagram to Lin Qi to look at, "Although the circuit diagram needs to be redesigned, the directionality is already very clear, and the arcade version can be miniaturized." Let's be honest...... The original "Chinese Cube" arcade design plan is simply an expanded version of the handheld machine!"

The schematic diagram Lin Qi can understand, but the circuit diagram, Lin Qi can't understand it at all. Of course, he doesn't need to understand, he just needs to make the product in the future, get the real thing, and make an intuitive evaluation of the product.

"That's right!" Lin Qi said with a smile, "I thought from the beginning that this kind of simple game should be run on a small, delicate, inexpensive and beautiful handheld computer. At the beginning of making a handheld, it was enough to have a game "Chinese Cube", but there was only one game, which was bound to be hot for a while, not for a long time. Therefore, it is necessary to launch an upgraded version soon, to be able to change the version of the game card, and to make the handheld machine into a platform! In this way, the handheld platform will occupy the market, and after that, a steady stream of new games will be launched, so that players can buy cassettes and make a profit in the long run, which is much stronger than a hammer deal!"

Gao Tian nodded and said, "That's right, just like Atari, it's the real profiteering!"

Handheld platforms and the ability to swap game cards are completely modeled after Atari's business model.

It's just that Atari is making TV console games.

Although it can't be considered a peerless, Atari is certainly an unprecedented gaming giant. Moreover, even the business model of the game industry in the future has not deviated from the Atari model. Moreover, it turns out that the Atari model is the royal model.

Only by building a super platform can we stand at the commanding heights of the industry and maximize benefits.

Even after the collapse of the Atari empire, the latecomer Nintendo achieved Atari's achievements, and it took several years of hard work to catch up.

How awesome is Atari - Jobs and his partners, before founding Apple, worked for Atari and designed a Arkanoid game. Jobs is not much different from Lin Qi, he is not good at technology, but he is good at attracting capable people to work with him.

Later, Jonus and his friends quit their jobs and started making computers. However, the design of his computer circuit boards and the chips used were very similar to those of Atari's game consoles.

If Atari had worked and stole a little Atari technology, the Atari engineers who had abducted would not have been Apple.

It is worth mentioning that later Apple became popular and the Atari empire was in trouble. It's because I was dizzy and wanted to imitate Apple to make a microcomputer, but as a result, I completely embarked on the road of no return.

The heyday of the Atari empire was the period when the Atari 2600 console was selling well.

The Atari 2600, the most classic game console, was launched in October '77 and sold nearly 30 million units before it was discontinued in '83, and the best-selling game on its platform, Pac-Man, sold 7 million copies.

In this era, software can sell millions of sales, and it is already a well-known software company in the United States.

On the Atari platform, there are dozens of games that sell more than one million every year.

At the height of the Atari empire in the early 80s, tens of thousands of new games were released on the Atari 2600 platform every year.

But Atari, a powerful company, collapsed in the most profitable period!

The collapse of the empire was both inevitable and accidental.

It must be because the garbage games on the Atari 2600 platform are out of control, and the vast majority of the tens of thousands of new games listed every year are shoddy garbage games, and the games that can be played need to be one in a hundred, which causes players to have a lot of worries before buying the game, worrying about buying a garbage game again. Atari, on the other hand, has no intention of controlling the quality of games, but is happy to see the number of games growing day by day and profits skyrocketing.

Anyway, the founder of Atari once said that if you imagine that the lower the IQ of Americans, you can make more dollars. As a result, Atari doesn't care about the protests of players against spam games, but is more convinced that spam games can make money.

Later, Atari bought the game rights of "ET" at a sky-high price, and in order to catch up with the Christmas sales season in 82, it actually bought the copyright at a sky-high price and asked a few programmers to make the worst game in history in six weeks. It's okay to have a bad game, the problem is that Atari spent a lot of money to buy the IP, and it was already desperately warming up the promotion a month before it went public.

And it is precisely because of believing in Atari that players have snapped up this rotten game. During the week of Christmas, the ET game sold 4 million copies. As a result, it's a rotten, speechless garbage game......

Naturally, this sparked an unprecedented backlash from players, and countless players banded together to boycott the rotten games on the Atari platform.

The Atari 2600 game console, which was supposed to sell 8 million units a year in 82, could not be sold, and all TV console games were angrily boycotted by players.

Even if the price of game consoles and cartridges is reduced to 5%, 3, 2, and 1 discount, it is still unsalable. As a result, dealers terminated sales of the Atari 2600 console and game cartridges.

This alarmed Atari, who had never suffered a setback, and in response to the crisis, Atari developed a better console, both in terms of hardware and performance. Of course, it's also very expensive, basically equivalent to a low-end computer.

However...... Nonsense, the new platform is completely incompatible with games on the Atari 2600.

You must know that after years of accumulation, Atari 2600 has hundreds of game companies that have developed tens of thousands of games for it. Although, most of them are very bad games, but conservative estimates are that there are at least hundreds of high-quality games.

These game cartridges can't run on the new platform, so Atari's new console is not only abandoned by players, but also boycotted the new platform by game development companies.

The reputation of the old Atari 2600 was broken, and the Atari company discontinued the production of the 2600 brain-dead, so that the American game industry was destroyed in an instant!

After being hit hard, Atari was actually dizzy and wanted to transform into a computer company. So, I fell into a bigger pit, and there was no chance of turning over.

After Atari gave up the home game console market, its cake was quickly occupied by Nintendo, Sega and other Japanese manufacturers, making it impossible for Atari to go back!

Therefore, 83 is a critical year, and before this year, we need to be fully prepared to seize the historic opportunity of the collapse of Atari!