"Don't worry! I will produce the best quality and best performing chess pieces! The same goes for guns!" Oliver's desire for an alloy formula was written all over his body.

"What? Who said you were going to make the best chess pieces?"

"Huh?"

"Oliver, I know that as a craftsman, you always want the best products you make. But we also have to respect the laws of the market, don't we?

We don't need the best quality. It's better quality than our competitors.

It doesn't have to be much better, it just needs to be better than them enough to make buyers prefer our products. ”

"But...... Isn't it the same if we produce directly to the best?"

"It's different!

If we produce guns, ten years ahead of now. Not only will consumers who have purchased this gun not be willing to buy it for a long time, but it will also stimulate competitors to invest a huge amount of cost research and development to shorten the gap with us.

But......

What if we produced a product that was always only a little ahead of the competition, with some improvements every year?

For example, although the first generation of products used non-rust-resistant alloys, it was always a little awkward to use. So we made ergonomic improvements on the second generation.

However, although the second generation is much more comfortable, but the weight is too heavy, can we make the third generation lighter?

So, are there any reasons for top gun enthusiasts not to change their guns every year?

Do those ordinary consumers like to buy us who have made progress over the years, or those old stubborn ones who have launched a product for more than ten years?

Even...... It also gives them the illusion that our weapons factories are industrious.

Although these things were something that we could have provided to them ten years ago. ”

Oliver Winchester was dumbfounded, he never thought the gun would be sold like this.

From his apprenticeship years, all the education he received told him to do the best he could.

But......

At this moment, what the young and wise major shareholder, investor, and scholar in front of him said is also very reasonable.

Doug saw Oliver's mouth slightly open and his eyes distracted, and knew that his brainwashing had worked.

He sat down again, pulled a piece of paper at random, and wrote down the formula of the hard-to-show alloy he knew.

Materials science is a rigorous and complex discipline. But the formula that Doug knows is only the most superficial and widely circulated stainless steel formula.

Even the specific process flow was determined step by step by Tom when he did the experiment not long ago.

What Doug just said to Oliver was not only to fool him, but also to give him a shot in advance. Prevent him from realizing that the corrosion resistance of the non-rusty alloy is not as frusting as he imagined.

Of course, the effect will only be known until the finished product is released.

Oliver held the crude stainless steel formula in both hands, as if he were enshrined in a holy relic.

However, Doug's words just now seemed to open the door to a new world for him.

His vision of things is no longer limited to the product itself, but also to sales.

His voice was a little out of tune with excitement, but he said something unusually rational, "But...... Even if our guns are better, those who need them don't know...... What can we do about this......"

Oliver remembered the harrowing experience he had had of convincing one firearm user after another.

In this day and age, Doug can untimidly crown himself as a marketing guru, and he just gently spits out two words, "Competition." ”

"Competition?" Oliver didn't quite understand what a competition had to do with sales.

"Think about the merits of firearms made from hard-to-show alloys. "Doug is kind and intimidating.

"Doesn't rust?" Oliver said in confusion.

"Yes, it's not easy to rust, so can we make a game for this feature? For example, 'Seventy-two Hours of Wild'?

Take the mainstream sales of firearms from major manufacturers and compete with our non-rusty guns. Exposed to the natural environment for 72 hours without maintenance or shelter.

During these 72 hours, there may be wind and sand, there may be rain and snow, and there may be a sharp change in temperature.

Seventy-two hours later, all the guns were test-fired to test the reliability of the guns at this time. And let those who follow the game observe the corrosion changes of the guns with the naked eye, and they will be impressed by our guns?

Does it give the impression that our guns are more reliable and more durable?

Is it that the problem that they were worried about the difficulty of replenishing parts is no longer a problem?

The most important thing is that the promotion of the game is one-to-many, and a game corresponds to a large audience.

It's much faster than if you had to convince them one by one.

And, one more thing, I don't know if Oliver, have you noticed?

In fact, the vast majority of people do not have the so-called self-judgment.

When everyone in their environment says a product is good, they will also think the product is good.

You do persuasion individually and may convince them during the persuasion.

But once they return to their environment, they start to hesitate and feel that our products are not good.

The use of the competition to publicize the competition will have a wide impact and affect many people, which will automatically create an atmosphere that is beneficial to us.

Oliver, what do you think?"

Oliver Winchester has tried his best to keep up with Doug's thinking, but he hasn't quite caught up.

Not because he's stupid, but because of everything Doug said, which he hadn't thought about before, hadn't thought about, was something completely new to him.

The speed at which a person understands things that are already within the framework of his knowledge is completely different from the speed at which he understands things outside the framework of knowledge.

However, the joy of understanding this unheard of new knowledge is no less than that.

Oliver's complexion grew more and more ruddy, and in this not too hot autumn season, beads of sweat flowed down his face, as if he had experienced an intracranial high (harmonious) tide.

By the time he calmed down again, the gaze he looked at Doug had turned into adoration.

Because, in his opinion, Doug, with advanced technology and advanced propaganda strategies, is destined to bring the New Haven Arms Company to a new peak.

Doug knew he had succeeded.

The key to convincing and following a person is not only to provide current benefits, but also to give a good expectation of the future.

In an era when there were not many people who painted cakes, Doug's paintings were destined to be fruitful.