Chapter 399: Red Fire
Although judging from the number jù, this achievement is not to say that compared with the first-tier TV station, even the number jù of the second-tier TV station cannot catch up.
But this is the result of just one day of the first broadcast of Phoenix TV!
It is a very scary thing for a TV station with no historical background and no obvious regional tendencies to achieve such results in just one day after its first broadcast.
The TV stations, especially the executives who had refused the cooperation of Oriental DreamWorks, were even more shocked in the face of Phoenix TV's statistics.
Especially after the staff under him, according to this number of statistics, and then estimated that the highest rating of "Next Stop, Happiness" should be 2%, they regretted it even more.
A film that can have no fame and has just established a new TV station with a maximum rating of 2%, so if it is placed in a first-line TV station with great influence like them, the highest rating of 5% is absolutely appropriate.
Even they can be sure that when this TV series reaches the finale, the highest ratings will definitely break 15%, such a TV series with hot ratings potential, they were turned away, why don't they regret it now.
In fact, what they regret the most is not the ratings of the TV series "Next Stop, Happiness", but the reaction brought by this TV series.
Even if Phoenix TV poached several well-known Chinese hosts before, it was still not taken seriously by those old TV stations, because they knew that if a TV station wanted to gain a foothold, it could not succeed by poaching.
Their first-line TV stations, which are not based on the local area, have been influenced by many years of influence before they have played their own signboard and have a resounding reputation in China.
And Phoenix TV does not have any regional tendencies, can only be transmitted through the guò network broadband this novel way, it can be said that those old TV stations did not pay attention to it at all, and even thought that the model of Phoenix TV was completely grandstanding and not worth mentioning.
But the highest ratings on the first day of "Next Stop, Happiness" gave them a resounding slap in the face, and they were dizzy.
What worries them the most is that this TV series is likely to become a key factor in driving the overall ratings of Phoenix TV, although it is no longer because a TV series can save a TV station in the past, but they are very worried about the reaction of this TV series.
Unfortunately, now they can only watch, hoping that this day will never come.
Yang Ming received a good news call from Wu Yuanzhi in the evening, but he was not carried away by this achievement, he asked Wu Yuanzhi to continue to expand the propaganda offensive of Phoenix TV on the Internet, and to consider the strategy of Phoenix TV with Internet thinking.
If Wu Yuanzhi had doubts about Yang Ming's construction before, now she has no doubt and absolutely agrees with and supports Yang Ming's construction.
In fact, the number of users who watch Phoenix TV through the guò mobile app and mini computers is completely beyond everyone's imagination.
The next day, Wu Yuanzhi arranged for his subordinates to continue to expand the scope of publicity on the Internet, and the QR code scanning and downloading screens of Phoenix TV appeared on major portals and well-known forums.
Of course, this advertising cost is also an astronomical amount.
Previously, it had cost Yang Ming more than 100 million yuan to set up a TV station, office space, recruit staff, various expensive equipment and equipment, and poach major hosts.
Yang Ming gave Wu Yuanzhi another 100 million advertising budget, according to this kind of Cheng Dù's publicity efforts, this budget of 100 million is estimated to not take long.
Now that Phoenix TV has just been established, advertisers are waiting calmly, and they have not invested in the newly established TV station, and even if Phoenix TV sells advertising space now, it will not be able to sell the price.
It is estimated that it will take a while for Phoenix TV to see the money back.
And during this time, Yang Ming's funds must be supported.
Fortunately, the development momentum of Phoenix TV did not disappoint Yang Ming.
For three consecutive days, the ratings of Phoenix TV were very stable and rising, especially in the number of online viewers and mobile users, which were growing at a rocket-like rate every day.
The cable TV channel is limited by the number of subscribers of the network power company, and there is not much potential to tap for the time being.
It's surprising that both online and mobile are seeing a significant increase in the number of users every day.
Especially after the live broadcast of "Happy Camp" hosted by Li Ruolan and He Chen on Saturday night, the response was very strong, and the number of online viewers and mobile users soared.
And the guests of the first issue of "Happy Camp" are Mu Ying, He Huan, Niu Hua, and Li Xiangjun, the four kings and queens, which attracted countless fans to frantically swipe the screen and leave messages to discuss, which shows the impact of this show.
And the appearance of Mu Ying, Li Xiangjun, Niu Hua, and He Huan, the four heavenly kings and queens, is also a warm-up for the live broadcast of "The Voice of China" next Friday to attract popularity.
In just a few days, Phoenix TV, a newly established media, has become completely popular in China.
Whether it is news commentary, variety entertainment, or TV dramas, in terms of quality and creativity, compared with all similar programs in China, it is not inferior, and even surpasses a lot.
The popularity and popularity of Phoenix TV have resounded throughout China in just a few days, and the total number of downloads of the mobile client of Phoenix TV has exceeded 10 million, a fivefold increase.
And this exaggerated download speed has not only not stopped, but is still rising.
The content of the program is novel and interesting, and the reputation is excellent, and the comments of audience users are overwhelmingly good.
The momentum of Phoenix TV's becoming more and more popular day by day has stunned all the media in China, they never thought that a newly established TV station would be so popular.
It can be said that if this momentum continues, the future of Phoenix TV is bright, and its future status will definitely not be inferior to that of any old TV station in China.
In the face of this novel development model of Phoenix TV, some well-known people bluntly commented: "This is the success of the Internet era, and the future of the world will inevitably be the world of the Internet, and the success of Phoenix TV proves this!"
Indeed, according to statistics, the largest audience group of Phoenix TV is currently derived from the Internet.
Phoenix TV is popular and successful.
At this time, the advertisers, who were calmly watching from the sidelines, finally couldn't help it, and began to contact Phoenix TV one after another, wanting to place advertisements or titles!
Among them, the TV series "Next Stop, Happiness" and "Happy Camp" are the most popular among advertisers.
Yang Ming and Wu Yuanzhi finally breathed a sigh of relief in the face of this situation, and they could see the money back.
But even so, Yang Ming's funds were still tight, and he felt that he really had to borrow.