"Mr. Lin, you can't do this, Wang An Computer is an American company, and you are righteous. We are a real Chinese enterprise, and you should not look at my face, but also on the face of the hundreds or thousands of workers who are waiting to be fed and waiting for their wages to eat! According to news reports, you are a patriotic businessman, and you can't watch a national brand go bankrupt because of lack of funds, right? My worth cannot be compared with yours, but my patriotism is there!" Li Qiang said hurriedly, "In order to save the company, I even borrowed a loan shark with an annual interest rate as high as 40 percent......

"What, loan shark? Why do you want to borrow loan shark?" Lin Qi changed his previous kind face, at this time, his eyes can kill, "You have already used Pechoin's assets to mortgage a loan of less than 10% preferential interest to the bank, and there is no problem with production in the short term, why do you want to borrow 40% of the loan shark? Are you ready to escape?"

In the 80s, the interest rate in the world was very high, and the annual interest rate of normal loans in China could be as high as 20%, and the interest paid by banks to depositors was also more than 10%. Therefore, taking out a loan at an annual interest rate of 10% is definitely a policy preference in this era. If it weren't for the local government, the bank would probably be reluctant to borrow money at such a low interest rate.

Pechoin's name to find a bank loan, is on the company's account. The company has money financially, and the loan sharks are not afraid that the Pechoin company will go bankrupt and not be able to repay the money.

And the usury that borrows another 40% interest is not a call to the company's finances. Instead, he borrowed money in the name of Pechoin, but he intercepted the loan of several million yuan in Li Qiang's private account.

Li Qiang was startled by Lin Qi's appearance, and only then did he realize that he had accidentally said that he had accidentally said that he had leaked his mouth! Yes, under normal circumstances, the bank had already borrowed money to solve the problem of funds, so why should it borrow usury? Even if Pechoin resumed normal production and production and sales were booming, the profit margin would not be enough to compensate for the interest of the usury!

A normal legal business with an annual interest rate of 40% is really rare!

If money is really that easy to make, then the world's big companies will not average annual net profits of more than 20% of their net assets, and they can maintain it for decades, which is regarded as an extremely excellent type of value investment.

Now the growth of the annual net profit of the new venture electronics group has gradually slowed down, and it can increase by 35% per year. In another 10 years, it is estimated that the annual growth rate of 25% should be a remarkable number.

This is because the company's core profiteering projects, although they are still growing, have slowed down.

And every year a large amount of money is accumulated and needs to be invested. The new projects invested may not be able to compare with the previous ones. However, if you don't invest, you won't be able to lose, and if you don't invest, you will suffer a loss from currency depreciation, and the loss will be great.

Even a giant like the New Venture Electronics Group feels that it is relatively rare for a high-quality project to earn 40% a year. Not to mention, it is impossible for a company like Pechoin to repay 40% of the profits of usury!

"Don't doubt it! We know your bottom line! Now that the police are on the way, if you want to deny it, then, very well, I will let the police detain you first, and the evidence believes that you have not had time to destroy. Lin Qi said with a smile.

Li Qiang wanted to escape, but before he could get out of the door, he was thrown back by Lin Qi's bodyguards like an eagle catching a chicken.

"Mr. Lin has good things to say!"

"If you were honest from the beginning, maybe I could consider giving you a better return. But the problem is, you don't tell me the truth when you meet, I'm talking to you about business, but you're trying to cheat me!

"It's over, it's over. Li Qiang seemed to be a deflated ball, he didn't even wipe the sweat on his head, he leaned on the leather back of the sofa decadently, and his whole body was drained.

When Lin Qi saw him like this, he looked down on him even more.

Originally, Lin Qi planned to help those national brands that were on the verge of bankruptcy to get back on their feet, and as long as they have a controlling stake, the actual management team that actually runs the company will be the original management team.

But this Li Qiang definitely can't stay!

"I don't talk nonsense with you, Pechoin has long been insolvent except for a brand! So I invested two million to buy all the assets and liabilities of Pechoin, and then this company has nothing to do with you wherever you like. Lin Qi took a sip of tea and said leisurely, "If you don't agree, we can solve it through legal means, I have prepared a pleadings in China and Hong Kong to sue you for violating the company law and hollowing out Pechoin's assets! And, using Pechoin's brand to defraud financial institutions of loans! After that, not only money, you can't get it, even people, you have to sit in prison! Moreover, ...... Tens of millions of banks have been defrauded, and according to the laws of our country, they may be able to eat guns!"

In the 80s and 90s, the strictest period, the most serious consequence of using fraudulent means to defraud banks of money was to eat guns! Many people ate guns just for tens of thousands of yuan! What's more, Li Qiang defrauded 10 million yuan!

"I am a citizen of Hong Kong, and there is no death penalty in Hong Kong!" Li Qiang shouted, "At most, Stanley Pass will be a few years, and he will be a good man when he comes out!"

"Do you think I will give you the opportunity to be extradited to Hong Kong? And, even if there is no death penalty in Hong Kong, do you think you can escape jail? After going to prison, do you think you can get out safely?" Lin Qi said mockingly, "In Hong Kong, my methods are more powerful than in China." Even if you are really incognito, believe it or not, I will offer a reward of $100 million, and even if the KGB and CIA will be tempted to search you out and take this extra bonus!"

Sure enough, Li Qiang's face turned white and red, he originally wanted to struggle, but seeing Lin Qi's appearance, he finally coaxed, two million is not bad...... At least, back to the basics!

Since 90% of Pechoin's equity is Li Qiang's, the remaining 10% is employee shares. As a capitalist, he has long handled those small shareholders very well, so after Li Qiang transfers his equity, he can completely control Pechoin.

Lin Qi investigated Pechoin's current employees and shareholders and found that this was already a company selling dog meat on the head of a sheep. The shareholders and management are already completely Li Qiang's personal cronies. Originally, the old employees of Phoenix Daily Chemical Co., Ltd., who had technology and management, all stood aside.

In addition, China's cosmetics research and development has been derailed from the international market for too long, and the previous team can only resume production but cannot develop high-end products. Therefore, it is necessary to poach people from the international community and rebuild a team with more R&D capabilities!" Lin Qixin's assistant is a blonde and blue-eyed foreign girl Hathaway, who is fair-skinned and beautiful with tall and long legs, and her only drawback is that she has large pores up close.

With a blonde secretary, it's easy to look the other way.

Of course, Lin Qi did not recruit this foreign girl because of face, she is very capable, and she also knows many Chinese, and can be both an assistant and a translator.

"What do you think?" Lin Qi was interested in testing this new assistant, although she was strong in business, she may not know much about the local Chinese people, in this case, Lin Qi was eager to see what she thought.

"I've analyzed the cosmetics industry overseas, and production is not the key to this industry. The most critical is R&D and marketing. In both of these aspects, Pechoin is relatively weak. Of course, there is no problem with production for Pechoin, its labor cost has an advantage, and cost control is more advantageous than overseas cosmetics production plants. When production resumes, we should pump out more money for user advertising. After the advertisement starts, the price of the product must also continue to rise. Price reduction is not the core competitiveness of the cosmetics industry, but the more important thing is word-of-mouth, and word-of-mouth is built up by advertising at the beginning!"

Lin Qi nodded, and then suddenly had a whim, and handed over the operation of Pechoin Company to Hathaway, after all, she is a woman and knows cosmetics better!

In the future, the leading domestic daily chemical enterprise was Shanghai Jahwa, and Shanghai Jahwa changed several leadership teams and R&D teams, all of which were mainly male. Men come to develop products for women, because they are not direct consumers, so they naturally can't better measure products from the perspective of consumers!

The acquisition of Pechoin was completed, allowing Lin Qi to take the first step in the development of the cosmetics industry. After that, of course, it is necessary to develop it, and Pechoin, which has been resurrected in later generations, relies on the advantages of the e-commerce platform to win the cosmetics sales championship of the e-commerce platform every year, and has achieved a revenue of more than 10 billion yuan in a few years, second only to Shanghai Jahwa, the leading cosmetics boss who was previously optimistic.

It can be seen that China's old brands are not without value. It's just that the past has far underestimated the value advantage of these traditional brands.

Basically, like this well-known old brand in China, the value of the brand that is only precipitated should be worth 100 million at present. In another 20 years, the value of this brand is conservatively estimated to be worth two or three billion.

Later, although Pechoin had some innovative products, the classic cosmetics with old packaging and old formulas took the cost-effective route, both online and offline, and were recognized by a large number of users. It can be seen that even if the high-profit new products have not been developed, as long as there are more advertisements and more publicity, the market potential of Pechoin's old products is far from being developed!

"Hathaway, 90% of Pechoin's shares now belong to Xinqi Future Holdings, and the remaining 10% of the employee shares do not need to be redeemed for the time being. After that, an incentive system is adopted, and employees can take a part of their salary and buy shares in the company. Lin Qi smiled and said, "Old employees may not be enthusiastic about the company's future because they are not optimistic about the company's future, but you are a new entrepreneur, and in the future, you will be in Pechoin Company, and your annual salary will only be 240,000 yuan, how will you choose?"

Hathaway smiled: "I only receive 40,000 yuan as daily expenses, and the remaining 200,000 yuan of salary is all subscribed to Pechoin's equity, is it okay?"

"Yes, but first, I will inject 100 million yuan, and after the revaluation, Pechoin will be re-evaluated, and it will be worth 100 million yuan. The original shares are also subdivided into 100 million shares. The initial servant is 1 yuan per share, and after that, the value of each share is revaluated according to the annual net assets. Employees are only allowed to subscribe if their net assets increase compared to the previous year, otherwise, the equity incentive plan will be suspended the following year!" Lin Qi said.

"I couldn't agree more!" Hathaway said, "cosmetics are inherently high value-added products, and if you can't make money, you can only say that the management team can't do it! ”