When you think of a beverage factory, you think of Coca-Cola's Coke.

However, Doug is not only looking forward to the Coke product itself, but also a set of industrial systems and marketing systems after this.

Is Coca-Cola itself good?

The benevolent see the benevolent, and the wise see the wise.

In Doug's opinion, the taste of Coke itself is mediocre.

Even, in the original formula, two strong addictive ingredients are used.

However, with the gradual improvement of laws and regulations, these two ingredients were abolished.

In Doug's view, the most valuable part of Coca-Cola is not the taste of his drink, but its processing system and marketing system.

First of all, beverages, although they have a long shelf life, are too heavy to be transported over long distances.

If the distance is too far, the cost of transportation can even reach several times the cost of the drink itself.

In this case, the beverage needs to set up a factory near the place of consumption.

In the early days of Coca-Cola's development, it did not have a lot of capital.

There is only one factory that really belongs to Coca-Cola, and in this case, what is the best way to sell its own Coke to more places?

That's right!

It's to go to the foundry.

However, how to find a foundry is another problem.

If you are reckless and find a factory to OEM, then this kind of factory can work for you today after getting the formula and production process, and you can also go to others to OEM tomorrow, or even use your formula and production process to start your own business.

Therefore, how to carry out OEM authorization is a thing worth thinking about.

Coca-Cola's method is very subtle, and the subtlety lies in the fact that if you want to join Coca-Cola's OEM system and become a Coca-Cola foundry, you must pay a large deposit.

This deposit can be used by Coca-Cola as a loan without interest, and it is also a proof of the financial strength of the OEM.

If you can take out so much money as a deposit, there is a high probability that you will not just quit because you encounter any problems.

In addition, the second point is that a full set of production equipment and production processes must be accepted by Coca-Cola.

This ensures that the products produced by this foundry have the same taste as those produced by other factories.

It doesn't taste like this because it's produced in this factory, and it doesn't taste like this because it's produced in that factory.

At the same time, it also avoids the predicament of foundries because of their own management problems to the greatest extent.

The third point is the confidentiality of the formula, and the raw pulp is distributed to the foundry.

In fact, for this, in Doug's view, it is useful.

In the era when the beverage industry was not yet developed, it may still play a certain role.

However, a bit of the beverage industry has really developed, and after having a large number of professional practitioners, it does not have much effect.

Just like any industry that develops to a certain stage, it will have highly skilled talent.

At that time, the person in charge of experimenting with formulas in the beverage industry was able to completely analyze almost all the ingredients through the taste buds after taking a sip of the finished beverage.

Of course, the exact dosage may also need to be tested by professional instruments.

In other words, no matter how much the formula claims to be confidential, it will not actually have the effect of secrecy.

However, one benefit of this process is:

Because the raw materials are stuck in the neck of the main factory, the foundry will not disobey the orders of the final assembly plant.

It is such a system with strict control over foundries that enables Coca-Cola to sell Coke to the whole United States, and then with the rise of the United States in the world, it has become a kind of representative commodity of modern American culture.

Of course, it is not enough to have an excellent production system, but also to let people know that the product is manufactured.

Beverages, on the other hand, are very affected by advertising.

Unless a drink itself represents a lot of attention, the number of purchases of a drink is directly proportional to the number of times it advertises.

However, there is no need to worry too much about propaganda, after all, the American newspaper group controlled by Doug is now able to interfere with the general election in the United States to some extent.

Pushing a drink, isn't it easy?

One of the most important points is that drinks can invade the lives of ordinary people.

Business may seem to be about making money, but it does control what some people do at a certain time.

For example, "Monopoly" takes up some people's entertainment time. The more people in this part and the more time they spend playing Monopoly, the more money Monopoly will make.

The New Haven Times, for example, takes up a portion of its reading time. The more this part, the longer it is used to read the newspaper and disseminate it again, the greater the influence of the newspaper, and the more profitable it is.

Drinks, like these examples, also take up the life time of some people, and when these people feel that such things are indispensable in their lives, so good, they have already succeeded.

"Your Beverage Industry Claydon Investment Bank is interested in investing. However, if you want to get a specific amount to invest, you need a more complete plan.

In this case, I need to see how you set up the production process, how you do the advertising process, and ...... Hand me a sample of the final drink and let me determine what it tastes like. ”

"Yes, thank you, thank you. "The twenty-nine-year-old is very grateful.

"By the way, what's your name?"

"My name is John. ”

"John what?"

"John Pemberton. ”

"You've been a soldier too?"

"No, no. I graduated from West Point, though. John Pemberton first denied it, then added.

"Come on, John. You still have a lot of potential. ”

"Yes, sir!"

John Pemberton, a West Point graduate, was taken to another room by his secretary to sign a letter of intent to invest.

The letter of intent for investment will not only have the approximate investment grade and amount, but also the requirements for the investee.

First of all, the complete white paper on the investment plan should be completed within a month.

If it is not completed, the letter of intent will be invalidated.

In addition, Claydon Investment Bank has the right to carry out various actions with respect to the business ideas intended in the letter of intent, including but not limited to Claydon Investment Bank's own operation.

This clause seems harsh enough, but it is also something that Doug cannot do.

Without a mandatory time requirement, no one will know when a plan will actually be implemented.

There are not as many people in this world as you think.

The vast majority of people, even if they have a very complete plan, will still continue to delay due to various factors.

This kind of procrastination is a terminal disease.

Many people, from the time they were just teenagers, had some ambitions.

But until they were old enough to be in the ground, they still hadn't done a single thing they wanted to do.

In this world, most people have procrastination.

Therefore, a time limit is the best way to do it.

Perhaps, some people think that what is done within a limited time is always better than what is done when there is enough time.

But when they say this, they forget one thing.

That is, most of the time, once you have enough time, you will not finish this thing at all.

After all, there's still a lot of time, and if you don't do it today, you won't do it tomorrow, right?

At first, John had objections to this clause, but after an explanation, he accepted it.

For the vast majority of people in this world, they are motivated only when they are under pressure.

Doug received a few more entrepreneurs who came to seek investment, but among these entrepreneurs, there were no more people who wanted to do reliable things.

These people, to put it mildly, are living in the American dream.

In the more unpleasant words, it is to live in a dream.

Why is the American Dream good?

This is because the US authorities use such a set of rhetoric to fool ordinary US citizens.

Whether you go to the west to pan for gold or go to the central part of the country to graze, no matter how good it is, the core is to do what the government wants you to do according to the requirements of the government.

As for this matter, whether it is really good for you or not, it may not be really good.

Why?

Because, although everyone hopes that the implementation of a policy will have a beginning and an end, in reality, there are very few policies that have a beginning and an end.

Therefore, at the end of the day, when it is time to give up, it will definitely be abandoned.

For the government, it is simply a policy abandonment.

But for American citizens who believe in the American Dream that the government promotes, their sacrifice is worth discussing.

Of course, if those in power still have a little "conscience" and care about their public image, they may shed a tear or two in front of the public like a crocodile.

But what can one or two tears do?

Nothing can be done.

The bones of the dead have been lost with the wind.

Those who still believe in the American Dream still don't know when they will die.

Are the interests of the U.S. government the interests of ordinary citizens?

Do U.S. citizens have the right to say no to the U.S. government?

Theoretically.

It's just theoretical.

Just as the United States can legally own guns, in theory, to prevent the tyranny of the U.S. government, so that citizens can resist at any time.

But when citizens have shotguns, governments have rifles.

When citizens have rifles, the government has howitzers.

When citizens have howitzers, the government has tanks.

While......

Forget it, citizens will never own tanks.

Fighting a tank with a shotgun is tantamount to hitting a stone with an egg, is it possible?

No way.

The only good thing is that it just sounds good.

How does it sound good?

The United States is a free country, and in this free country, you can freely carry a gun, defend your freedom when necessary, and overthrow the government with your gun.

It's a pity that no matter how good it sounds, it's just a fairy tale.

Of course, as Doug, he must defend the freedom of American citizens to bear arms.

Why?

Isn't he, as a capitalist, afraid of being targeted by citizens with guns?

Of course not!

Because if he can be targeted by the citizens one day, it means that he has failed.

How could Doug, who would sell the noose that strangled himself and owned a large stake in the Winchester Arms Company, pushed for a bill banning citizens from owning guns?

You know, no matter how small a mosquito is, it's still meat.

Citizens of the United States no longer need guns, and they always need one person to protect their own lives, right?

For the United States, which has a population of tens of millions, one gun per person means that it has a market of tens of millions.

No merchant would be at odds with such a market.

After the last entrepreneur left, the sun had sunk into the western mountains.

The oil lamps on the streets of New Haven have come on.

However, in this cold winter day, even if the lights are on, there are not many pedestrians.

It didn't take long for the General's Steakhouse to close.

Thomson, the commander of the militia in New Haven, in the steakhouse that had closed, was like an old rich man, admiring the proceeds of the table that was covered today.

These proceeds, without exception, are bank bills issued by U.S. banks.

Why is this so?

Because Bank of America has reached a strategic cooperation agreement with almost all the surrounding enterprises.

As long as they use U.S. bank bills for business settlement, Bank of America will bail them out when their business is in trouble.

This kind of agreement sounds a bit ridiculous.

However, in the cold winter of this capital, it is very warm.

Even, many people feel that the head of Bank of America, Doug Claydon, is a benevolent man.

Why?

Because, according to the previous methods of the Eagle Bank in New Haven.

At such times, they often think of suppression instead of funding.

Once bankrupt and have to sell assets cheaply, they will buy the entire property at a very low price.

In contrast, Bank of America has an upright style, and I don't know where it goes.

Of course, Bank of America isn't really noble.

Doug didn't do this because he wanted to preserve the reputation of Bank of America.

He wants everyone who comes into contact with Bank of America to feel that Bank of America is a trustworthy bank.

Ideally, trust the Bank of America directly as if it were the central bank of the United States.

In addition, there are also reasons why he doesn't like this small industry.

What do you gain by annexing these small industries?

Looking for a bigger property and a larger business?

What is the profitability of these properties and businesses?

Can the revenue offset the employment costs?

If not, why buy this business?

Could it be that this company is strategically important?

Nor no?

It's better to fund them with a sum of money.

Even if the company goes bankrupt, the money can be paid by the owner of the company.

What is the essence of money?

It's the power to make people do things.

Since a person is still alive, even if he has no money, as long as he can still move, there will be a time to recover this loan.

Even, even if he died, couldn't the body be sold for money?

If you don't knock on the bone and suck the marrow, what else is it called?

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