"Kung Fu Panda is so interesting, it's both a wonderful Chinese kung fu movie and it's presented in animation in this novel way. ”

"Another pinnacle of Chinese kung fu, different from "Once Upon a Time", brings people a new side, the mysterious oriental power, which is always so incredible. ”

"The five heroes competed for the honor of dragon warriors, but were robbed by the fat panda who suddenly broke in, and then it was the old-fashioned to resolve the contradictions, and justice defeated evil. The story is very old-fashioned, and it is also common in ordinary commercial films in the United States, but I didn't expect such a plot to move me. ”

"The good thing about "Kung Fu Panda" is that the Chinese actually made an animation that can be understood by the whole world, and it also shows a lot of Chinese culture and pandas!"

"I love pandas to death! I want to go to China to see real pandas. ”

It is a miracle that a group of foreigners can understand the "broad and profound" Chinese culture, especially in the end, the panda representing China defeated the leopard with a Japanese name representing the evil force.

There is another important reason why "Kung Fu Panda" can be so successful, that is, in terms of fighting, it integrates Chinese and Western characteristics well.

One of the basic principles of this film's action design is not to "mythologize" Chinese kung fu with Western-style magic, nor to use gorgeous slow motion perfunctory, the characters' every move and style are all in a realistic way, striving for realism and weight, and more importantly, the five disciples in it have even more ingenious fighting skills, returning to the primitive instincts of animals, such as the lightness and elegance of cranes, the agility and agility of monkeys, the fierceness and steadiness of tigers, the fortitude and wit of praying mantises, and the speed, fluidity and explosiveness of snakes.

In fact, these moves can be found in Chinese kung fu. Although it is not a complete copy of the traditional kung fu routines, it is a sophisticated production designed by a large number of martial arts instructors who know how to fight martial arts.

So much so, even if it is not a live-action movie, it is still very exciting, and it looks like the style of Chinese kung fu.

In classic martial arts movies such as "Once Upon a Time", although there are a lot of kung fu fights, due to the cultural and historical barrier, it is difficult for many Western audiences to understand the humiliation and chaos in China at the end of the Qing Dynasty and the beginning of the Republic of China. Therefore, when movies are screened in Western countries, others only watch the fighting action, but they are not interested in the well-designed stories such as plot and historical background. In turn, the sense of substitution is reduced.

With the help of animation, "Kung Fu Panda" reduces the burden of historical background and cultural barriers, and uses animal characters to make the global audience no longer affected by factors such as history, culture, skin color, etc., and it is easy to be conquered by the panda who knows kung fu.

At the same time, although "Kung Fu Panda" is a stand-alone production, the script borrows heavily from the future. Therefore, the rhythm of some stories is inevitably like Hollywood's tried and tested commercial movie routines.

If Chinese movie fans enjoy American tough guy movies, they only appreciate violence, but for American audiences it is different, in which the individual heroes are promoted.

Many tough guy images are wandering outside the edge of the law, or upholding justice in places that the law can't reach, and daring to subvert people's understanding.

"Kung Fu Panda" has been handled very well, and the narrative style of the film has long been familiar to Asia, but it is a new experience for European and American audiences.

The movie starts with a lot of fatalism, and nothing is unexpected. The panda was chosen as the dragon hero, which seems to be full of accidents, but the challenge came, and fate gave hope and heavy blows: without the ferocity of a tiger, the lightness of a crane, the agility of a snake, and the cleverness of a monkey. With a pile of fat on his body, he often stumbles when he walks, and from a 360-degree point of view, it is impossible for this person to become a hero, and it is impossible to learn even martial arts.

The life of the panda is always in doubt: to be or not to be, and this happens to reflect the philosophical question that Westerners think about. In the face of the so-called fatalistic challenge, how to face it, to survive or to destroy, this is a question worth considering, and it is interesting that the West always likes a clear way of distinguishing and always needs a clear "answer" or "ending". No matter what kind of philosophical masterpiece you are reading, the model of Westerners always needs an "argumentative" answer, right or wrong, left or right, before or after.

However, to the surprise of American audiences, the answer given in the end of the movie was not the answer of the West, but to tell the panda to live in the present and grasp the direction of the present.

This answer is full of Eastern philosophical wisdom, and for a time many Western philosophers were of great interest.

Unlike Europe and the United States, after the film was released in the domestic and Japanese markets, it also received a lot of praise, but few viewers explored the philosophical meaning behind the lines.

But in any case, the national treasure panda is definitely a cute pet that can govern the world.

Overnight, the world has been buzzing about pandas to the point where many mainstream media have had to report it.

At the same time, the domestic new electric toy company has also made a number of peripheral toys related to "Kung Fu Bear Brain", such as panda pillows, panda pillows, panda clothes, panda umbrellas, panda school bags, and panda cups......

A series of combination punches, relying on the genuine licensed "Kung Fu Panda" peripherals, made the new electric toy company taste the classic business model similar to using cartoons to promote the sales of four-wheel drive vehicles.

……

"Mr. Lin's actions are really incredible, Xinfei Electronics suffered a huge blow, people thought that Mr. Lin was panicked, but as a result, he even beat and bought Columbia Pictures in turn. ”

On the office building of the new start-up film and television company, Huang Xizhao said with emotion.

"It's a pity that Columbia Pictures didn't fit under the umbrella of the new venture film and television group. Xu Xiaoming is not only a little regretful.

Colombia's global brand awareness far exceeds that of our new film and television company. If it becomes our holding subsidiary, it is estimated that it will be difficult for them to be blessed. It's better to be like now, the brother enterprises, the bosses are all Mr. Lin, and everyone can discuss business cooperation. Although Huang Xizhao thinks that he is very successful, the film and television business still cannot be compared with Hollywood giants like Columbia Pictures.

Although the revenue of the new venture film and television group is not necessarily lower than that of Columbia Pictures, it is a key global brand recognition. The production and distribution capabilities of top blockbusters are more than those of the new venture film and television group.

Lin Qi's actions this time were so fast and efficient that he didn't even carry out much collusion, and he directly finalized Columbia.

I have to say that most people don't have such courage at all.

""Kung Fu Panda" is really amazing, my budget for "Once Upon a Time" is not low, and there are a bunch of big-name stars, but I still can't do animated pandas without live stars!"

Tsui Hark is also very emotional and a little proud, in "Kung Fu Panda", you can see some shadows of "Once Upon a Time". At least, what the two movies have in common is that they popularize the culture of Chinese kung fu.

But there is no doubt that the creative process of "Kung Fu Panda" relied purely on computer technology and art. And there is no longer a need for actors, which makes Tsui Hark not only a little worried about whether it will be an animated film in the future, replacing live-action movies and stealing jobs from the film industry.

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