Although he was shocked that there were so many celebrity calligraphy and paintings in Lin Cheng's family, thinking of Lin Cheng's net worth of 300 billion, all kinds of surprises in everyone's hearts finally calmed down. Ｘ

After breakfast, Bai Yansong seized the opportunity to interview Lin Cheng: "Mr. Lin Cheng, just a few days ago, you were selected as one of the '30 Most Respected Entrepreneurs in the World' by the Financial Times, do you have anything to say here?"

This question is very old-fashioned, Lin Cheng had to thank the party and the country, the good policy of reform and opening up, and the parents who gave birth to him in front of the camera.

Bai Yansong asked again: "Many people say, Mr. Lin Cheng, you already have a wealth of more than 300 billion yuan, which can be regarded as a success, why do you have to be busy every day?"

Oh, I'm sorry, I just looked at your schedule and saw that it was all work for two whole weeks, not a day off. ”

Lin Cheng remembered Chow Tai Fa's extremely coercive advertising slogan when he was filming the Styya men's clothing advertisement, and said: "What is success? For me, success is just another starting point." I'm just on the road. ”

Then Lin Cheng smiled slightly and said: "As for my work arrangement, in fact, my working hours are relatively normal, I usually get up at eight o'clock, go to work at nine o'clock, and leave work on time at five o'clock in the afternoon."

As far as I know, the entrepreneurs at the top of the pyramid in China are all working hard at work, often working a third more than me, working at least 12 hours a day.

Doesn't it feel strange? Entrepreneurs are obviously richer than ordinary people, but they are still more desperate than ordinary people. And this is the reason for the rise of Chinese entrepreneurs.

For example, Liu Lenovo, the founder of Lenovo Computer, gets up at one to five o'clock every day, compared to me, who only gets up at eight o'clock every day, I am a big lazy worm.

Entrepreneurs not only get up early, but also often love to stay up late, I invested in a number of Internet companies last year, one of which is called Penguin, and netizens who often surf the Internet and chat should know it.

Penguin employees often come to work early in the morning to complain that they turn on their computers and always find one or more work emails sent to them by their boss, which means that their hard work day is about to begin.

But few people pay attention to the time when the penguin boss sends emails, and if the employees look closely, they can see that the bosses often send emails at 12 o'clock in the night or even 1 or 2 in the morning, which means that their bosses are still working hard at this point in time. ”

It was the first time Bai Yansong had heard the secrets of entrepreneurs, and he was very excited to hear it, but he didn't expect our Chinese entrepreneurs to be so desperate!

Then Bai Yansong asked again: "Mr. Lin Cheng, recently from the Ministry of Commerce, the list of candidates recommended by the government to run for the world's top 500 companies has the name of the Lin Group, and the Lin Group wants to hit the world's top 500, do you have confidence?"

Damn, Lin's impact on the top 500 was known so quickly?

CCTV is really CCTV, and the news is well-informed.

"Confidence?" Lin Cheng said confidently: "Of course, there is no shortage, according to estimates, the sales of the Lin Group are likely to reach 72 billion this year, which is 9 billion when converted into US dollars."

And I have checked, in recent years, the last of the world's top 500 companies is generally around more than 8 billion US dollars, if the Lin Group once the sales target of 9 billion US dollars, I believe that next year's list of the world's top 500 companies, there must be the name of the Lin Group. ”

"Awesome!" Bai Yansong exclaimed: "If the Lin Group enters the list of the world's top 500, I think this is the glory of our national people, and it also represents the great success of our reform and opening up."

Mr. Lin Cheng, I have heard you say at the year-end meeting of the Lin Group that the goal of the Lin Group is to become a great enterprise. If the Lin Group enters the list of the world's top 500, does this mean that the Lin Group has entered the ranks of great enterprises?"

Lin Cheng shook his head and said, "Regarding a great enterprise, I think its judging criteria are not only how high its sales are, or how profitable it is. In my opinion, for a company to become a great company, it must do the following three things.

The first point is to make a tremendous contribution to human society, and the so-called great contribution to society means to greatly promote social and economic development and greatly improve people's lives.

For example, Edison's General Electric Company, Edison's invention of electric light illuminates the world at night, and the telephone has narrowed the distance between people and promoted social progress;

For example, Wal-Mart has greatly facilitated people's lives, and Bill Gates' Microsoft operating system has made everyone fully enjoy the convenience of computers.

Second, it is necessary to give investors huge returns, such as Coca-Cola has made hundreds of billions of dollars in profits around the world, and its stock price has risen nearly 1,000 times in the four decades from 1957 to 1998;

Abbott Pharmaceuticals has allowed investors to obtain 1,200 times the return in the same 40 years, becoming one of the most profitable companies of the United States in the same period;

Procter & Gamble has a billion-dollar annual sales of products that have risen 500 times in 40 years, Hershey, a small chocolate candy maker, has seen its stock price rise 500 times in 40 years, and so on.

Investors chose them, which gave birth to a large number of millionaires.

The third point is to blaze new trails, the so-called pioneering and innovating, that is, not relying on the unique geographical environment and resources, not relying on the special policies of the state, but mainly relying on their own vision, ability, and thinking, to develop and grow in the harsh market competition, highlighting people's creativity and innovative spirit.

They must be inventors of new products and services, creators of new business models, or creators of a culture of excellence. At the same time, they are the ones who make the company bigger and stronger in a variety of harsh environments and fierce competition.

From the point of view of the most stringent standards, only a company that meets all three requirements is a great enterprise. Compared with these three requirements, I think the Lin Group still has a long way to go.

However, the Lin Group is still young, from its establishment to the present, it has only been two years, although in the strict requirements of these three great enterprises, the Lin Group has not done enough, but we Lin Group can boldly say that our Lin Group has been walking on the road to a great enterprise. ”

Bai Yansong was impressed by Lin Cheng's plain but passionate words, and he nodded and said, "I believe that one day, Lin Group will become a great enterprise in China." ”

"Haha. Lin Cheng smiled: "Then thank you for your good words, let's wait and see." ”r