Chapter 150: Advertising

Mr. Feng thought for a while: "Pharmacies and clinics...... There is truth to this analogy. People who go to the pharmacy must be sick, and as long as it is not too expensive, they will buy medicine. Luo Li said that the Buddha card is more expensive, thousands of yuan a piece, is it cheaper, Mr. Feng also asked. I shook my head again and again, saying that the price must not be reduced, compared with the drug, the Buddha card has its particularity, pharmacies are everywhere, but there are not many Buddha shops, the most important thing is that this thing has uniqueness, not everyone can please the real brand, so it is even more rare.

"Most of the people who want to ask for the Buddha card have the need to seek wealth, intercession, career or peace, and the demand is more important than two or three thousand yuan. I explained, "If the customer wants to exorcise evil spirits, then not to mention, the price is not a problem, the key is to be able to convince the customer that we are not a big fool, and can invite a real master." ”

Luo Li seemed to understand something, and Mr. Feng nodded again and again: "That's right, since I invited you here, I have to believe you, I just opened the store today, even if it doesn't get off to a good start, we can't be discouraged, right, we have to be ready to fight a protracted battle." "I said that's right, take your time.

In the evening, I went out to buy two servings of fried noodles and came back, in fact, don't look at what I said to Mr. Feng, but I don't know the bottom of my heart. Most of my business in the past six months has come from the Internet and acquaintances, the network has no boundaries, and I can contact business in any city in China, but now I have to work as a store manager in Beijing Buddha Shop, so I can't just take care of my own business. But I'm completely unfamiliar with Beijing, and I really don't know how many business opportunities there are in this big capital of nearly 20 million people.

In the past few days in Beijing, the initial impression is three words: high, chaotic, and miscellaneous. The high-rise buildings and top brand stores near Sanlitun, the chaos of bars, and the miscellaneous population. Due to the needs of life, I have come into contact with several shops near the Buddha brand shop, including restaurants, laundries, pharmacies and supermarkets, and found that the accents of the owners or clerks of these shops are almost the same, including northeast flavor, northwest flavor, Jiangsu and Zhejiang flavors and Central Plains flavors: the owner of the ramen restaurant is from Wuwei, Gansu, the clerk of the laundry is from Changchun, the pharmacy doctor was transferred to Beijing from a county hospital in Jiaozuo, and the home of the supermarket owner and his wife is at the foot of Wuyi Mountain, but they can't drink tea.

Many people in the Northeast do not like to work in other places, while people in the south seem to prefer to work in larger, more prosperous cities. In their opinion, no matter how much they earn in other places, they don't want to go, they feel that it is suffering, and it is not interesting, there are not only family and relatives in their hometown, but also classmates and friends, and they feel that there is no place as good as Shenyang, and any food is not as good as Northeast cuisine, and other dishes cannot be imported.

Although I am from the Northeast, I don't have this kind of thinking. For me, I prefer to experience the life, people and terroir of different cities. Hometown and hometown cuisine are good, but other cuisines cannot be belittled, I have a classmate who only eats Northeast cuisine, no matter what kind of food is Sichuan, Shaanxi or Cantonese, in his eyes it is garbage, and he can't eat it at all. His most painful thing was business trips and travel, and he couldn't eat any dishes, and later developed to the point that he had to make dishes such as sauerkraut and white meat and blood sausage first, and put them in the Xiaoice cabinet to carry with him. I think this is a bit serious, and it is necessary to broaden your horizons, which is also a process of continuous improvement.

Mr. Feng told me that because Beijing is the capital, people from all over the country are here, and all major cuisines can find good restaurants in Beijing. With the idea of broadening my horizons, I decided that the few months I spent as the manager of the Buddha brand shop should not be wasted, and I would eat all over Beijing and play all over the capital.

For a few days, the door of the Buddhist brand shop can be crowded, there are no goods sold at all, there are people who come in, but most of them come to buy Thai special jewelry, and some people think that Thai national costumes are sold here, and even some people come in and ask if there is any instant noodles with the flavor of Dongmenggong soup, thinking that it is a store specializing in selling imported Thai food. Luo Li dressed neatly every day, and said "Savatika!" to every customer who entered the store, and some people didn't understand it, and asked you what you said in confusion.

In the afternoon, Luo Li may also be a little bored, so she sits in the rest area and takes a nap. Originally, it wasn't good, but I didn't call her because I saw that there was really no business in the store. I sat near the front of the store with two copies of the local Beijing newspaper in my hand, and whenever a customer came in, I could see it first.

It's not an option, I have to think about expanding my popularity. First of all, advertising, if it is still like the kind of irrigation and posting on the Internet before, I think it is not suitable for the Buddha shop, and the personal operation is OK, since the store has been opened in Beijing, you have to start with the population of the city of Beijing. When I saw the five types of writing on the wall on the counter, I wrote them in the margins of the newspaper and wondered who had these five needs.

Entering the counter and turning on my computer, I began to search the forums for posts about Beijing, mainly to find out what was so special about the city. According to netizens, Beijing is not only the capital, the political center, but also the economic center and cultural center, as well as the financial center, where there are many headquarters of large Chinese enterprises, and the cultural industry is developed, such as news, publishing, film and television Most of these companies are in Beijing. Most of the people who engage in art also like to live here, there are painters in Songzhuang, sculptors and performance artists in 798, there are many singers and bands in Sanlitun and the Gongti generation, there are many antiques, calligraphy, painting and jade businesses near Liulichang and Panjiayuan, and there are more writers hidden in the streets and alleys. There are many office buildings, many private enterprises, and many white-collar workers in Beijing, which is very similar to Shanghai.

Keep safe, lock the heart, get promoted and make a fortune, career, charm and popularity...... I probably have a number in my heart, if you want to expand your popularity, the most important thing is to rely on publicity, the newspaper advertising costs are high, I think the easiest is to send business cards. When I took out the previous version of the business card, I suddenly felt that something was wrong, and a lot of the content was not expressed, and I had to redesign.

Savatika Thai Buddha Shop - Store Manager, Buddha Expert: Tian Li

Address: No. XX, Xili, Baijiazhuang, Chaoyang District, Beijing

Phone: 010-XXXXXXXX

Mobile: 139XXXXXXXX

Thailand respectfully invites the genuine Yin card, Kuman to make offerings, and lower the head to exorcise evil spirits

Theravada Buddhist master is blessed with profound mana and empowers thorn talismans

Get promoted and make a fortune, increase your charm, save your love, and turn your career around

The effect is miraculous and immediate

This is the text on the front and back of the new version of the business card, and compared to the old version, the content to be conveyed is more simple and crude, and it is clear at a glance, although it exaggerates the efficacy and may be questioned by customers, but this is also my method. In a place like Beijing, there is fierce competition in every industry, far more than ordinary cities such as Shenyang, and I heard that there are also several Buddhist shops in Beijing, but the city is too big, so it is basically invisible on the street, but this competition is invisible, so there must be a breakthrough.

Anyway, there is no business in the store, even if there are customers, few are serious to inquire about the Buddha card, I went to the nearby graphic company to redesign and make business cards, ten yuan per box, I thought about it, simply printed him 20 boxes, a total of 2,000 business cards, I have my plan, when the time comes, to do a target, these business cards are all distributed to the right place.