Previously, Lin Qi established the New Electric Toy Company, mainly to imitate the Tamiya Model Company.

Historically, in the 80s ~ 90s, Tamiya Model relied on the simple toy of mini four-wheel drive car, from a small and medium-sized toy model company to a world-class toy giant.

The price of the mini four-wheel drive car of the new electric toy is much lower than that of the Tamiya model, so the sales volume far exceeds the mini four-wheel drive car of the historical Tamiya model, but this does not mean that the mini four-wheel drive car is a product that can maintain hot sales for a long time.

Lin Qi also knows that the mini four-wheel drive car is only a short-lived commercial miracle because entertainment was not so developed in the 80s ~ 90s.

After the 21st century, when the Internet becomes more and more popular, it can be known that the market for mini four-wheel drive vehicles is shrinking rapidly. Even the Tamiya Model Company, the mini four-wheel drive toy business has shrunk to tens of millions of dollars in sales per year.

Later, manufacturers, including the Tamiya model, responded by expanding the range of toys to adults. That is, not only children's toys, but also figurines, complex models, and the like. Robots, cars, boats, model airplanes...... A lot of toys, not only children like, adults also have some hardcore players, like all kinds of toys.

A lot of adults are just big kids. It's just that it's hard to enjoy the simple fun of childhood after all, so the gameplay needs to be upgraded to be more exciting.

For example, the movie "Fast and Furious" series is to satisfy men's desire for speed. In reality, many people don't dare to drag racing, but subconsciously, that kind of squirting desire makes people very worshipful and obsessed with speed. So much so that the entire series of movies has been a big hit again and again!

The selling point of "Fast and Furious" is actually American teen culture, with speeding sports cars, deadly car races, pumped muscles, hot girls in tight skirts, etc., all of which represent a rebellious spirit and hedonism.

Of course, it is impossible for the toy company of the new electric toys to expand its products to the level of real sports cars, racing cars, and holding that kind of competition.

Moreover, the kind of hot girls and drag racing cars in revealing costumes are also not in line with the corporate culture of new electric toys.

Lin Qi only drew inspiration from film and television works such as "Fast and Furious" to expand the business of new electric toys to adults.

At the same time, it is also preparing to launch more expensive mini four-wheel drive vehicles to broaden this market.

In the past, the mini 4x4 was mainly cheap, and the sales range was rapidly expanded around the world, but now the market development is close to stagnation, and even the price reduction cannot expand the market and profits. Therefore, tapping potential, developing more high-end, more expensive products, and holding more advanced events are what new electric toy companies need to do.

"We needed a bigger outdoor venue, and remember, everyone who was going to the competition needed a uniform for the sake of the spectator experience, the cost of the costumes, all of them were free, and the size of all the 4WDs was expanded by eight times. Toys have also been moved from fixed tracks to non-stationary tracks, and have changed from no remote control to remote control mode. Handling can be a better experience. ”

Lin Qi opened his mouth in a series of words, saying all the thoughts in his heart, what he wanted was a larger four-wheel drive vehicle. Originally, the mini four-wheel drive car was to reduce the cost, reduce the size of the remote control toy car, and remove the high-cost radio remote control module. Now, it's time to add those things back again!

Of course, it is more participatory and controllable than traditional remote control car toys!

More powerful than video games!

Xiao Xiao was also a little excited when he heard it, looking at Lin Qi's eyes was very wrong, I didn't expect that a shopping mall figure like Mr. Lin would also like this kind of small toy.

Seeing Xiao Xiao's expression, Lin Qi couldn't help but laugh, he also had a childhood, and he was also obsessed with mini four-wheel drives. I also thought about making a bigger mini 4WD.

……

"Non-fixed runway, remote-controlled mini 4x4?"

"Yes!"

"Mr. Lin, the size of the newly designed racing car will increase, and the cost will also surge!" Liang Fei said hesitantly, "In this way, it is not quite in line with the company's concept of small profits and quick turnover." ”

"How much does it cost?" Lin Qi asked.

The launch of such a racing car is for the later launch of animation, film and television, games and other products that paste synthetic people, and if it can stimulate the adult market, not only new electronic toy companies will benefit. Moreover, other games, publishing, animation and even live-action films and television in the new entrepreneurship department will have a large number of IPs that can be adapted and developed.

In addition, the use of this remote-controlled toy car to hold a competition will arouse greater social attention and attract more people to participate, thus bringing a series of publicity effects to the new electric toy company.

If the current new venture is just a small company, then Lin Qi will definitely not consider it, because such a grand competition must have enough people to participate in order to cause a boom.

For example, in 2015, even the online game "League of Legends" could be promoted around the world as a competitive event. This is mainly because Tencent, the company behind Riot Games, has the money and power, regardless of the cost, and has expanded its games from ordinary online games to the level of e-sports games. Although, e-sports itself may not contribute to Tencent's profits, and even discount money. However, the professional competition of e-sports has extended the life of the League of Legends game in disguise, and each year of life extension has increased the revenue by more than $1 billion and hundreds of millions of dollars in profits. In addition, e-sports has also given birth to the development of new industries such as online live broadcasting, which has brought new business growth to Tencent, so even if it subsidizes tens of millions of dollars in the esports industry every year, it is a very cost-effective deal.

"108 yuan. Liang Fei replied after consulting the executives in charge.

This cost did not exceed Lin Qi's expectations. After all, the mini four-wheel drive car that used to sell for 28 yuan, after many years of cost reduction, now also needs 8 yuan for each manufacturing cost.

With an 8-fold size, it's more than 8 times heavier. Therefore, 108 yuan is not a very unexpected number, but a toy car has jumped from the price of 28 yuan to the cost of 108 yuan. Well, the retail price is definitely more expensive than the cost, can it continue to sell hot?

"Mr. Lin, isn't this cost a bit high? "I'm a little worried, I can buy an entry-level handheld at this price, and I can play "Chinese Cubes". The user chooses between the cheap handheld and the mini four-wheel drive car, and if it is smaller, he will choose the handheld.

"Don't worry, there's always a process of adaptation. After we launch the animation, it will definitely attract a lot of users' attention, and as for marketing, we will also adopt a way with a huge price gap to attract users. If there is a 1800 four-wheel drive car, 298 yuan will naturally not feel expensive, this is just a psychological phenomenon, the more you see, the more temptations you receive, and the higher the psychological ceiling you can bear. Lin Qi thought about it and said.

In later generations, some profiteers, even if they opened a store to sell the same clothes, also liked to open several stores to sell 1800, and then, there was a special store to sell 800, and then a discount to sell 298, and the user was grateful to Dade. However, many users would never have thought that those "competitors" of 1800 were purely for consumers to compare prices. As long as you see a lot of expensive pricing, after seeing the products that are much lower than the pricing of other peers, you feel that it is a good deal.

However, many people never imagined that these treacherous trademarks had a high price and had no intention of selling them at all. Just to stimulate the same product at a lower price, it sells well in some channels.

If there is no comparison, there may be many products with a price tag of 288 yuan. However, as soon as the user compares, the one that sells for 288 yuan is also sold by the official flagship store, so he naturally scolds the profiteers of other channels, and at the same time, he has no brains to buy the same cheap products sold in the official flagship store of those brands.

"Okay, now it's the game. Different from the mini 4WD competition with a fixed track, this non-fixed RC 4WD professional competition!" Lin Qi said.

"Okay, boss, I know what to do!" Liang Fei has been at the helm of Xindian Toys for many years, and has rich experience in competition activities.

The new RC 4WD, though, has been expanded by 8 times in size.

However, the competition model should still be similar to the previous model, and the previous publicity and sales channels should also be able to be used.