"Shen Wei!" Lin Cheng looked at Shen Wei steadily, and the look on his face turned stern: "As the president of vivo company, in the face of the predicament, he took the lead in panic, how do you lead vivo company out of the predicament?!"

Lin Cheng was a little disappointed in Shen Wei, it seemed that he relied on the reputation of his previous life to promote talents, but he still made the mistake of pulling out seedlings to help them grow.

In his previous life, Shen Wei developed into the fourth largest mobile phone company in the country in terms of sales from a telecommunications department separated from BBK, and his ability is definitely beyond doubt.

But this is definitely not what Shen Wei can do now, Shen Wei only started to create the vivo brand in 2009, and has been exercising under Duan Yongping for more than ten years, which has trained Shen Wei's outstanding ability.

Shen Wei in this life does not have the time and opportunity to exercise, due to Lin Cheng's seedling pulling, he came out to start a business ten years in advance, and his ability is naturally far inferior to that Shen Wei ten years later.

"Mr. Lin, I ......" Shen Wei, who saw Lin Cheng's fierce color for the first time, lowered his head in shame.

"You don't need a hammer to beat the drums, I have high expectations for you. Lin Cheng's expression gradually softened: "Shen Wei, you are no longer an ordinary executive of BBK Company, but the president of Vivo Company, which has tens of thousands of employees.

No matter how anxious you are in your heart, you must show the quality of Taishan collapse and not change your face, otherwise, you are not worthy of being the president of the company, and I will consider replacing you with another person to take on this heavy responsibility!"

Yes, what Mr. Lin said is right, he is no longer a staff hiding under Duan Yongping's wings, but the president of a company, and being alone is the basic quality he must have, otherwise he is not worthy of the position of president of vivo company.

"Mr. Lin, I'm sorry, I disappointed you!" Shen Wei raised his head and said sincerely: "But Mr. Lin, I assure you that this is the last time I will panic, and no matter how difficult and dangerous I face in the future, I will not show any uneasiness." ”

Lin Cheng nodded, and said earnestly: "'If you want to wear a crown, you must bear its weight' This is a Western proverb, I think you should understand the meaning of this sentence, I hope you can do it." ”

"Hmm!" Shen Wei was not a person of many words, he just nodded heavily, signaling that he understood.

Lin Cheng no longer pursued Shen Wei's matter, and only asked: "Shen Wei, let me ask you, how much is the daily sales of vivo mobile phones now?

Shen Wei thought for a while and said: "After a period of big price cuts by foreign mobile phone manufacturers, the daily sales of vivoR1 mobile phones are now stable at about 60,000 units. ”

"Half a month?" Lin Cheng frowned slightly: "Half a month is a bit too rushed." From now on, vivo's stores, franchised stores and the stores of various dealers will begin to implement purchase restrictions, and the daily supply of major stores is limited to 1,000 units, medium stores are limited to 500 units, and small stores are limited to 300 units, and the supply is limited every day. ”

As he spoke, Lin Cheng suddenly remembered the "hunger marketing" implemented by the fruit company in later generations, of course, hunger marketing was not the first of the fruit company, Sun Hung Kai buying a house and Marlboro selling cigarettes are also classic cases of hunger marketing.

Every time Sun Hung Kai sells a property, it will hold marketing activities such as selling the property by lottery, raising hands quickly, etc., deliberately creating an atmosphere of "buying as soon as possible", and customers are in line with the idea of "passing by, afraid of missing out", and all of them are snapped up.

Marlboro cigarettes, first advertised all over the street, and did it all over the country, attracting countless consumers to want to buy, but running all over the country's major cities, there is no place to sell, and the suppliers and suppliers are also anxious, looking for relationships and ways to buy everywhere, and then Marlboro is put into the market, and it sells crazy.

From the beginning of the iPhone 4 in 2010 to the iPad 2 and then to the iPhone 4s, the global launch of Apple products has shown a unique communication curve: press conference - launch date announcement - waiting - listing news report - overnight queue - official sale - out of stock across the board - scalpers increase prices.

Industry insiders generally believe that "insufficient production capacity, hungry marketing, and scalpers hoarding" have made Apple's share of the Chinese market accelerate step by step.

John, who stepped down from Apple's senior marketing manager, once pointed out that Apple has been implementing a marketing strategy called "controllable leakage", that is, systematically and purposefully releasing information about unreleased new products.

In an instant, Lin Cheng analyzed a set of hunger marketing plans suitable for vivo from the above three classic cases, and he continued: "When we vivo implemented the purchase restriction plan, the outside world has been suppressing our domestic and foreign mobile phone manufacturers, and we will definitely release the bad news that our vivo equipment supply chain has been cut off."

The news they released, combined with the purchase restriction policy implemented by our stores, will inadvertently create a market atmosphere of 'vivoR1 mobile phone is not much left, if you don't buy it, it will be gone'.

At this time, we can continue to increase the intensity of the purchase restriction policy openly, for example, the large stores will sell 1,000 units in this week, reduce it to 800 units next week, and then 100 units next Saturday. ”

When Shen Wei heard this marketing plan, he was naturally amazed by Lin Cheng's Qingqi brain, but the key is when the equipment supply chain can be connected, if there is no supply of parts and equipment, vivi has factory workers, but there is no rice cooking, which is also a dead end.

Shen Wei said worriedly: "But the problem of the equipment supply chain must also be solved, otherwise no matter how big the consumer's enthusiasm is, if there is no product on the market, everything will be in vain."

Moreover, Nokia, Motorola and other mobile phone manufacturers have given us an ultimatum, one is to require us to license the design patents of vivo tablet upright and OPPO flip cover and slide cover to foreign mobile phone manufacturers for free; second, the price of our vivo R1 mobile phone must rise to more than 5,000 yuan. ”

"Smack!"

Lin Cheng got up and said in a cold voice: "Foolish people talk about dreams! Back then, Li Chaoren also relied on the old and sold the old, and used power to suppress me, but have you ever seen me Lin Cheng take half a step back?!"

You don't have to worry about the supply of equipment, I will help you solve it in 20 days. Liang Botao has been sent by me to France to buy Sagem, which provided us with mobile phone modules.

As for other equipment parts, Samsung has a full set of mobile phone equipment supply chain, tomorrow I will go to South Korea, talk to Li Jianxi, I think as long as there are no major twists and turns, half a month can solve the problem. ”