As a brand new mobile game, Court of Avalon is certainly not so easy to succeed.

You must know that after years of development in the Internet industry, the main traffic entrance has long been monopolized by software and hardware giants.

Not to mention some entrepreneurs, even Felix, a small Internet giant with a revenue of more than 3 billion yuan a year and a net profit of 700 million yuan. In fact, I will also feel that the resources in my hand are too small, even if there is a good product, a little promotion, will burn a small half of the cash in my hand.

Even if Tencent has promised to provide 1 billion downloads in the next two years. But if you really use it casually, you can't use it casually.

You must know that the total number of downloads of various mainstream APP downloads can reach tens of billions of times a year. Adding up the number of downloads from various APP entrances, Chinese users alone download hundreds of billions of apps a year. But do users really have so many apps installed on mobile phones, tablets, etc.?

The vast majority of users may just be greedy for a few cents of the red envelope of the download task, and they will be uninstalled after downloading and installing. It is precisely because of this that the domestic APP application market has been created, with a total of hundreds of billions of downloads of this terrifying data a year.

There are at least 100 billion downloads, which are the download data induced by the promotion of red envelope tasks in the APP mall. Software or hardware manufacturers, the red envelopes given are essentially earned from the hands of promotion manufacturers. Users may only get a few cents or even less red envelopes for downloading and installing once, but in fact, the promotion cost of hardware and software will not be less than 1 yuan per download.

Although, the operation team behind the APP knows that under this promotion model, users are loaded and unloaded, unloaded and installed. A large amount of advertising money is sprinkled, but it is difficult to circle real users. Many teams just burned a lot of money and then didn't have to burn. After the tide receded, the number of APP users returned to its original shape.

"When is the release time of the movie version of "Court of Avalon"?" Lin Qi asked.

"It will be released in domestic cinemas during the Chinese New Year!" said Yun Xianke, "However, since the type moon is a two-dimensional setting, there are many die-hard fans. However, compared with the popular theme, it is still too niche, so the number of screenings arranged by the cinema is limited, and less than 5% of the films are scheduled! Most of the resources are arranged for some Chinese New Year blockbusters!"

"It's okay!" Lin Qi said, "It's okay to be released in theaters!Have you discussed the movie and game linkage with the movie theater and added the game QR code to the movie tickets and posters?"

"It's been arranged a long time ago!" Yun Xianke said distressedly, "If it weren't for the movie, no patch ads are allowed, in fact, adding QR codes before and after the movie is the best promotion mode." ”

"The movie theater release is just a warm-up!" Lin Qi said with a smile, "Felix Anime is broadcast online, and it can be regarded as a feature film." The poster promotion of the movie is not only to post the download QR code of the game, but also to paste the QR code of Felix animation!"

It is impossible to rely on offline promotion to achieve success in the two-dimensional culture. Real two-dimensional fans, relative to mainstream culture, are only a niche culture. Because it is a niche culture, users are fragmented and scattered all over the country, and the two-dimensional consumer market in each region cannot be large-scale.

But through the Internet platform, hundreds of millions of ACG fans can be gathered. Moon Kitchen (a fan of the worldview and works of the Moon Society) is the strongest in the second dimension, and the number of people is only in China, with tens of millions of people.

At present, Felix Group has a number of content platforms, including Felix Animation Network, Feiqi Chinese Network, Felix Music Network, and Felix Games. The most profitable platform among them is, of course, Felix Games, which contributes more than 95% of the company's total revenue!

To put it simply, the company has a lot of businesses, but it still relies on the game sector to really make real money. The revenue contributed by the game business is close to 3 billion yuan, while the combined annual revenue of the major platforms of literature, animation and music is only 160 million yuan.

The revenue of 160 million yuan was actually burned out of the cost of nearly 400 million yuan. In other words, in addition to the game, only looking at the financial statements, it is a negative asset with serious losses.

But Felix can't give up on these platforms, which can stabilize 5 million daily active users. Although many of these active users are not gamers of Felix, as long as the users and traffic are there, sooner or later there will be a way to monetize. The annual loss is 240 million yuan, and the daily active users are stabilized, which is as high as 20 million when converted into monthly login users.

This is not an easy number, after all, there are countless apps on the Internet like mud and sand on river beaches. With the exception of some of the most commonly used and special apps, the vast majority of apps are garbage with no users at all.

After attracting a large number of users and traffic on independent platforms, whether it is to promote games or new applications, you can direct traffic through your own platform. From applications with low traffic value to applications with high traffic value, the same people may contribute different value if they use different apps.

Similar to the Japanese animation industry, its influence is not actually due to high-grossing theatrical animations such as "Spirited Away" and "Your Name". What's more critical is that it comes from a large number of TV animations,Compared to the theatrical version,TV animation can only be said to have a limited budget,The quality is also average。

However,Can't stand the huge output of TV animation,Thousands of episodes of animation bombardment every year,Even if most of it is garbage,But there will always be some high-quality products。

What's more, investing in a theatrical version of animation is too expensive, and you can't produce many films a year. And the audience is also swallowing dates, although I thought it was amazing when I watched it, but soon I went to chase other new ones.

Therefore, for an Internet company, it needs a lot of continuous updates. It's enough for these new episodes to have a certain amount of attraction and quality.,There's no need to be as exquisite as the theatrical version.。

"Starting next year, increase investment in animation platforms!" Lin Qi said, "In addition to high-quality film animation, low-cost TV animation, the more the merrier! The production cost of 1 million episodes, 13 episodes in a season, is 13 million budget, plus original OP, ED, BGM and the like, it is also 15 million." Station B and the like, the introduction of Japanese animation, in fact, only has the right to play, and the exclusive copyright has to be hundreds of thousands or even millions per episode. We all make it ourselves, 10 original new serials in a quarter, that is, 150 million yuan. The annual budget of 600 million yuan is enough to make Felix Animation the industry's highest-yielding original animation website! The audience loves and hates domestic production, love because of the expectation of domestic original animation, hate because year after year, decade after decade, domestic animation is like the national football team!"

"Boss, your metaphor is too boring for domestic animation, right? In terms of output value alone, the output value of domestic animation can also rank among the top three in the world. Only the United States and Japan can produce more animation than our domestic animation. Even the quality, in fact, has been improving over the years. "Although the level of individual animation teams cannot be compared with the top animation companies, they have reached the level of international first-line animation teams. It's just that the number of people in that kind of team is relatively small, and the annual output is low. For example, if you say that you want to invest in 10 anime a quarter, I don't doubt your determination and financial resources at all. The question is...... If such a team could be found just by investing money, Tencent would have done so a long time ago. The problem is that even with this budget, you can only find two or three teams at most, which is worthy of this budget. The rest of the team is full of indiscriminate numbers, it is better not to vote!"

When Lin Qi heard this, he not only sighed.

In the early years, many projects were without money, and they were obviously very promising and had enough talents, just because a penny was difficult to defeat heroes. In those days, whoever could find an investment first would stand out.

But now we have entered an era of relative excess capital, but it is not easy to find a suitable team to invest with a lantern. Because, a small number of excellent teams, one or two works have proved their worth, and they have been supported by local tyrants such as Tencent.

The remaining animation companies may not have the ability, and no matter how much money they give, they may not be able to complete the quality of the work.

Therefore, Lin Qi could only give up and said: "Then, do more every quarter to produce original animations of the team department!"

"With our own team, it's no problem to complete one part every quarter. There are two outsourcing companies, which are relatively reliable, and they have been producing various game promotional animations for us for a long time, and then try to invest in one in Japan. Considering the production cycle, we can produce 2~3 original animations every quarter!" said Yun Xianke, "It's not easy!"

"In other words, invest less than 45 million per quarter? Well, our animations also need to be selected from popular and comics, so we must give a part of the copyright fee to the original author. A quarterly budget is full, 50 million?" Lin Qi felt speechless.

"Yes!" Yun Xianke nodded and said, "50 million yuan a quarter, and a budget of 200 million yuan for the whole year!

However, there is nearly 2 billion yuan in cash lying on the company's account! Not only does it want to make a big move, but it is also limited by the company's structure, and it can't spend too much money.

If you want to blindly burn money again, I'm afraid that Yun Xianke will be distressed. The housekeeper of this company, everything else, is more picky. The company's big-money games, in essence, don't have a very high investment budget.

At present, the mobile game version of "Court of Avalon", which is the highest, only cost a total of 110 million yuan. This is also because if the investment budget is too low, it is not possible to be satisfied with the monthly kitchen.

These moon people seem to have a lot of people and a lot of money. But these uncles are not easy to serve, and the works must be satisfied with them, so they will pay for themselves, and they will attract more moon chefs into the pit for free!

If you do a very bad moon-type work, you will usually be expelled from the moon by the moonmen, and you will be regarded as an enemy, and you will die when you have the opportunity.

Therefore, it is better to provoke the sea of fire than to provoke the moon people.

"Why don't we make a mobile phone!" Lin Qi suddenly had a whim.

"Mobile phones?" Yun Xianke frowned and said, "Now mobile phones are no longer in the era of high growth, the pattern is already Hua, Mi, OV, Samsung, the four monopolize most of the market share of Android, and Apple probably still occupies less than 7% of the market." Most of the remaining manufacturers are eliminated, and even the small manufacturers that are still alive can't play any tricks. ”

After years of reshuffle, the global mobile phone market share is basically concentrated in the hands of 5 manufacturers. Most of the traditional mobile phone manufacturers at home and abroad have been eliminated. After all, the production capacity is low, the procurement cost is high, and in the serious homogeneous competition pattern, the market does not need too many brands.

Lin Qi thought for a while and said: "You don't need to develop your own system or hardware platform, you can directly cooperate with existing manufacturers to launch Felix customized mobile phones." Mobile phones require high cost performance, and the hardware configuration market is also high-end. It's just that the customized version of the mobile phone is pre-installed with our Felix customized APP, which is divided into two modes of sales, one is that the user buys the mobile phone on the e-commerce platform, and we give away eight single game recharge amounts, that is, the user is our gamer and intends to krypton gold, then, you can save more than 4000 yuan in game recharge costs. Anyway, the giveaway is nothing more than a game voucher and doesn't cause us any real loss. In addition, if you open 8 single recharges in the game, you can get free high-end mobile phone activities, and you can also rely on giveaways to consolidate the core boss's goodwill towards our game!"

Lin Qi will not be brain-dead to the fact that the smartphone market pattern is already very stable, and there is no stable era when new technologies and new outlets appear, so he will make homogeneous mobile phones.

In essence, Lin Qi only uses mobile phones as props to stimulate player consumption and increase the number of active players on the game platform.

Yun Xianke thought for a moment, couldn't help but give a thumbs up, and said, "Boss, this move is high! Actually, we didn't really lose money, whether it was the user buying a mobile phone and giving a game voucher. Or the user krypton gold 8 orders, we give away the mobile phone for nothing. It seems that the value from the giveaway is high and very kind. But in the final analysis, the wool comes out of the sheep, but it really wins the favor of the krypton boss! At the same time, being able to buy a mobile phone means that there are more than 8 krypton gold orders in the game, and it also has a lot of face in the player group! Nowadays, it is difficult for any mobile phone to have the concept of equipment, but there are many games to play, most of them are micro krypton and zero krypton, and the number of krypton bosses is very small. There is a kryptonite boss in the crowd, and this pretending effect is definitely leveraged!"