Just when many media reporters questioned Yang Ming's spending only three days filming the new conscription advertisement. Pen, fun, pavilion www. biquge。 info

The next day, conscription advertisements appeared all over the broadcast platforms.

Phoenix TV.

At half past eight in the morning, there should be a news commentary program, this program is known for its wise rhetoric, it is considered the signature program of Phoenix TV, and in just a few years, it has already had countless loyal viewers.

Before the show even started, there were many viewers waiting in front of the TV.

When the clock pointed to half past eight, everyone was shaken, thinking that the show was about to start.

The picture on the TV screen is a slightly noisy airport lounge.

"Passengers, please note that flights to xxx ....."

People come and go, head to ear.

On the radio in the airport waiting hall, the announcer is talking about various precautions and boarding information, and the picture shows passengers pushing luggage back and forth.

The scene was slightly chaotic.

There are business elites in suits and leather shoes who are still hurrying to call for business, there are young mothers who are holding the hands of naughty children and reprimanding, and there are also male and female couples who are laughing and flirting;

There are gray-haired old people, calm and steady adults, young people who are young and sunny, and even more elves and naughty children.

When the audience suddenly saw such a picture, their minds were a little messed up?

Isn't there a news program today? Why is this thing being broadcast?

In just a dozen seconds, it flashed by.

Just when countless viewers were questioning, a loud applause suddenly rang out on the TV screen, in the background sound of the airport radio still talking about various precautions.

Applause.

The sudden applause was particularly harsh in the noisy airport waiting hall.

Several passengers couldn't help but turn their heads curiously to look at the place where the applause was given.

in the TV.

The camera still doesn't give a picture of why the applause is ringing, and for whom?

I saw that every passenger who turned back, after seeing what they saw, all stood up and began to applaud.

Business elites in suits and leather shoes put down their phones.

The flirtatious couple stops their eye-catching movements.

Young mom reprimanding a toddler.

Gray-haired old man.

and airport check-in staff.

Without exception, all stood up and applauded.

At this moment, the sad and heavy soundtrack sounded leisurely.

On the TV screen, as far as the eye could see, all the passengers stood up and applauded with sincere smiles.

At this point, the lens in the frame changes.

I saw several soldiers wearing camouflage uniforms of the Chinese army, covered in dust and tired, walking towards them.

Seeing this, countless Phoenix TV viewers thought of the airport broadcast just now: "The flight from the Middle East to Yanjing has arrived!"

Everyone immediately understood that these were soldiers returning from the Middle East garrison.

There are men and women, tall and short.

There are soldiers carrying heavy backpacks, and there are soldiers carrying backpacks.

What they all have in common is that they are all dressed in military clothing!

It is not at all the same as the image of soldiers in the news who are fully armed and invincible, they are like ordinary people, giving people the feeling of returning home.

The applause continued, and more and more people stood up and applauded.

This small group of soldiers seemed to be a little surprised to see so many compatriots applauding them all of a sudden, but they were soon surrounded by emotion, and they bloomed into beautiful smiles, as if all the fatigue in their bodies had disappeared.

Protect the country, protect the nation, and protect China!

Isn't that their responsibility?

At this moment, the pressures they suffered from serving in a place thousands of miles away from home quietly disappeared without a trace.

Because they feel it's worth it.

All the dedication, all the sacrifices, all the scars, melted in the applause of everyone in front of me.

The soldiers held back their tears of emotion, smiled, and continued to walk forward.

But their backbones, their chests, are taller and broader.

The female soldiers in the team were also smiling, and they were getting brighter.

Some passengers shook hands with the soldiers as they passed by, and the previously mischievous children quieted down and then saluted the soldiers as they usually saw on television.

The applause is getting louder and louder!

It may not be deafening, it is not resounding in the sky, but everyone who hears the applause has sublimated their hearts!

Defend the country!

These four words suddenly appeared in the minds of all the audience.

At this time, on the TV screen.

The background music gradually became warm and touching, replacing the applause.

Amid the music, the soldiers left the departure hall with more favorable steps!

Then the screen went dark, and a line of words was typed.

"They are the loveliest people!"

Come to an end!

In front of the TV, countless people watched this short film that was almost a minute, and they were stunned.

Although the video was over, the smiling faces of the soldiers were still in their minds.

And that memorable applause.

Even Phoenix TV has begun to broadcast programs normally, and many viewers have not yet reacted.

After a while, all the viewers realized that it was also an advertisement.

A conscription ad?

How can it be?

Everyone couldn't help but feel a little incredulous.

If this is a recruitment advertisement, this is too unusual.

Not a word was spoken, and it was not branded as the Ministry of Defense.

How could this be a recruitment advertisement?

Does the ad do that?

Or rather, this was not the case at all in previous conscription advertisements.

Honor, mission, dignity, pride!

In the past, the recruitment advertisements filmed by the Ministry of Defense were all about these preaching contents, and there were also scenes of some soldiers training hard to serve the country, all of which have been watched for so many years, and the audience has long been tired of watching them.

Let's be honest.

If this is really a recruitment advertisement, they don't believe it very much.

How could this be a conscription advertisement?

It's so warm, isn't it?

At half past eight, this is the time when the rush hour for work is in.

It is also the time when the elevator is most crowded.

Countless office workers have been waiting at the entrance of the elevator for a long time, ready to squeeze into the elevator as soon as possible.

At this moment, a video suddenly began to play on the screen at the elevator entrance.

The office workers who were waiting for the elevator to arrive were bored and looked at the screen.

Just like the audience in front of the TV before, they were all moved by this short video clip.

Aerodrome.

Applause.

Soldier.

Every shot is impressive!

Especially the last line: the loveliest person!

Isn't it?

Such a scene is repeated all over the country.

TV stations, ****** elevators, TVs in subways and buses, major web portals, etc., all began to broadcast this warm and touching short film.

Why not say it's an advertisement.

Because a lot of people don't think it's an advertisement.

Suddenly, this video of almost one minute became popular, and was reposted and shared by countless people, becoming the most popular video on the Internet.

Many celebrities have also expressed their feelings through the scarf.

At the same time, I have to admire Yang Ming's talent.

"Why do I feel the urge to be a soldier after watching this video? Is it for the heartfelt applause?"

"Yang Ming's talent is really amazing, especially the last sentence is the finishing touch, the loveliest person! That's right, a soldier is the loveliest person!"

"Seeing those soldiers covered in dust, I feel very distressed!"

"If it weren't for these loveliest people, maybe we wouldn't be able to live in peace and tranquility now. ”

"The most touching applause ever, there is not one. ”

.......

When this video clip landed on major broadcast platforms, it quickly became a sensation.

The Ministry of Defense is also making efforts to expand its influence through the government.

All walks of life have also received praise and the media have also given very high praise.

It worked!

It only took Yang Ming three days to shoot this recruitment advertisement for the Ministry of National Defense, and the media reporters who had questions about it instantly closed their mouths.

If that's not a success, then what is success?

If none of this can be called a qualified recruitment advertisement, then how can it be considered qualified?

Of course, there are also many people who wonder if this is an advertisement, and even ran to Yang Ming's scarf to leave a message, asking if this video clip was filmed by Yang Ming and whether it was a conscription advertisement.

It can be seen that this is the influence of this recruitment advertisement, which is least like a recruitment advertisement.

Conscription Office.

Section Chief Lu, who hadn't closed his eyes much in the past few days, finally breathed a sigh of relief when he heard the report of the people below and sat down on the sofa in his office.

Yang Ming succeeded.

And he succeeded.

This winter's conscription is finally showing signs of changing.

According to the statistics of the people below, when the conscription advertisement filmed by Yang Ming was broadcast, the effect was very good, and it was recognized by all walks of life, and the public opinion situation changed.

Especially Yang Ming's sentence at the end of the advertisement: They are the cutest people!

It seems to have become the consensus of all the people.

There is no such thing as the "loveliest man" in this world.

So, the loveliest person, this great title, was not worn on the heads of the Chinese soldiers.

Now when Yang Ming proposed it, it was immediately recognized by countless people.

And because of this advertisement, it invisibly improves the identity and status of soldiers in society.

Even if this year's winter conscription work did not achieve the expected results, even if it failed, based on this sentence alone, Section Chief Lu felt that all the efforts were worth it.

From now on, their soldiers will be the most lovely people in China, and they will be loved by all walks of life.

With such a result, Section Chief Lu can finally explain to the above.

Defense.

Although Lieutenant Colonel Liang Tianxiao was sitting in his office, he could still clearly feel the excitement of all his colleagues outside.

Everyone is full of red faces, high morale, and more motivated than usual.

The loveliest people.

Thinking of this, Liang Tianxiao showed a satisfied smile, this Yang Ming can always create miracles, and he will never disappoint.

He remembered that when he brought the short film edited by Yang Ming back to the department last night and showed it to the high-level management, the group of old men who were shining with stars were very excited.

There was even a general who slapped the table: "The loveliest person, said it well, great! With this sentence, it is enough to withstand a division and solve the problem of low morale of the troops stationed abroad at present!"

"This young man is amazing, he can come up with such a good attention. ”

Originally, those generals didn't take a mixed entertainment industry seriously.

Even if he had a lot of contact with the entertainment industry because of the need to cooperate with the government's political propaganda, he didn't pay too much attention to Yang Ming when he knew that Yang Ming was a talented young man.

But that's no longer the case.

Yang Ming, the 'cutest person', directly raised the military to a higher level, and invisibly improved the status of the military in society.

How could these generals who had dedicated their lives to the barracks not be excited? How could they not be full of gratitude to Yang Ming?

In the eyes of the generals, this is no longer an advertisement, but pride and dignity.

Although in modern times, the government and the military have tried all kinds of ways to improve the treatment and status of soldiers and publicize the sacredness of protecting the family and defending the country, but it seems that it is not as simple and clear as Yang Ming's sentence that "they are the loveliest people."

Who is the cutest person!

Soldier!

Whenever I think that such a question and answer has become the consensus of all circles of Chinese society, it is difficult for every staff member of the Ministry of National Defense to suppress their joy.

The soldiers' dedication and sacrifice have been recognized and respected by all.

This is undoubtedly more morale-boosting for military personnel than generous treatment.

In just two days, this recruitment advertisement, known as the warmest conscription advertisement in the history of China, has completely become popular all over the country.

The 'cutest person' evaluation in the advertisement has also been recognized by countless people.

Yang Ming's talent once again amazed the public.

No one would have imagined that a small recruitment advertisement could achieve such a sensation and create such an impact.

In the past few days, all the staff of the conscription office have seen Section Chief Lu's sad face, and they are smiling every day, and everyone looks at each other, and they all feel the same way.

A recruitment advertisement completely changed the embarrassing situation of the previous winter conscription.

According to the statistical report below, since the advertisement aired, there has been a slight increase in the number of applications to be the 'cutest person', although this growth has not reached the point of satisfaction, but the number of calls to join the army through telephone inquiries has increased several times.

The situation is very good.

And everyone in the conscription office knows that compared with the gratifying progress of the winter conscription work, Yang Ming used an advertisement to make all soldiers become the loveliest people in China, which is the real harvest this time.

Even if this winter conscription yields nothing, as long as you become the cutest person, then everything is worth it.

Oriental DreamWorks.

"Yang Ming, as soon as your advertisement was broadcast, the image of the soldier completely changed, and even the child of a relative of my family was ready to sign up for the army to exercise. ”

In the office, Liu Xinsheng said with a grin.

Recently, he has been like a roller coaster, Yang Ming can surprise him with every move, and the publicity plan is always overturned and adjusted.

It can be described as painful and happy.

"They were meant to be the loveliest people. Yang Ming said with a faint smile.

In the previous life, this advertisement was a conscription advertisement that was deliberately prepared and shot by the troops in Iraq who were repeatedly attacked, suffered huge losses, and the wave of domestic anti-war was rising, which left a deep impression on everyone at that time.

There is no display of advanced military weapons, no battlefield with artillery fire, and no eagle strike in the sky with blue sky and white clouds.

The whole ad didn't say a word, but it achieved amazing publicity results.

It is impossible for Yang Ming not to be impressed.

However, he also made a little modification.

It's to replace the last 'thank you' with 'the cutest person'.

There are no statements or articles about 'the loveliest person' in this world, so this is the first time he has put it forward, and it has won the approval of countless people at once, causing a wide range of social influence.

To be honest, Yang Ming didn't expect that his idea of 'the cutest person' would achieve such amazing results.

It can only be said that the times create heroes.

After filming the conscription advertisement, Yang Ming spent a few days to completely complete the later stage of "The Legend of the New White Lady", and handed it over to Wu Yuanzhi, which was broadcast as scheduled on New Year's Day.

His eyes turned to the crew of "Liang Zhu" that Lao Chai had prepared.

(To be continued.) )