"I am Lin Qi, the owner of a new start-up electronics company, and I came to visit because I have something to ask for!"

"......" Yu Youcheng couldn't help but chuckle in his heart when he heard that he had something to ask for, of course, out of politeness, he didn't immediately refuse, "Let's hear it." Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

"Mr. Yu, our company is going to develop a TV game console platform, and we are going to develop a 16-bit and 32-bit reduced instruction set chip by ourselves...... The requirements of the chip are cheap, and the performance should exceed the mainstream chips in the market. The 16-bit chip is a medium-term project for 80 years of gaming console products. In addition, the 32-bit chip is the next generation of chips, which is prepared for the market competition in the 90s, and is in the same vein as the 16-bit chip and can be compatible with 16-bit chips. Lin Qi said straight to the point, "However, we lack an expert who can develop CPU chips, so we want to ask Yu Chushan to help." ”

"......" Yu Youcheng felt that this visitor was a little interesting, "Mr. Lin, why do you have to develop a CPU chip by yourself to develop a game console? At present, there is no game console on the market, including Atari, that makes its own chips!"

"On the one hand, there is the cost, high-performance and low-price chips, which cannot be bought on the market, so we choose to do it ourselves. On the other hand, there has been a historic turning point in CPU technology, where the reduced instruction set is inherently superior to the complex instruction set at the beginning. Under normal circumstances, the performance of the processing technology that is two generations behind to make a reduced instruction set chip is not necessarily inferior to that of the complex instruction set chip designed by the most advanced process. In addition, we also have a little idea of serving the country and the nation with technology, and the United States will never be able to sell the most advanced chips to China. And we can sell chips to the domestic market, because the United States hides the best technology, in the competition in the Chinese market, we will inevitably lose to us, because, although our technology is not as good as the United States, we will sell the best chips to the country!" And the choice of chips for game consoles, is also our careful consideration, if, we start to make microcomputers, and those companies in the United States to compete, there is certainly no hope, microcomputer technical standards battle, the final victory or defeat is mostly between American manufacturers, winner takes all, in the end, software and hardware developers, will go to the monopoly camp of unified technical standards, we engage in streamlined architecture chips, even if the performance is not inferior to the United States chips, but it is certainly difficult to obtain the market. Choosing to make game consoles, conservatively estimating the demand for millions of chips a year for game consoles is enough to feed chip factories, so that they can accumulate profits and further invest in technological updates. After chips, game consoles, and game software have formed a huge ecosystem, it is possible for us to add a few peripherals to the game console in the future, and it will be able to turn it into a computer. And because of our computer, we have the advantage of the quantity and quality of game software, and then catch up with other application software...... Even if it does not occupy an advantage in the global market, it is hoped that it will rely on the Chinese market to be a safe corner!"

"The game console market is also monopolized by American companies!" Yu Youcheng said.

"It's different!" Lin Qi said with a smile, "I think a company like Atari eats jujube pills! Moreover, it is only within a few years!"

"What?!" Yu Youcheng's eyes widened, no matter what, he couldn't imagine why Atari would go out of business.

You know, Atari can't compare with giants like IBM.

However, it is definitely a small giant, with an annual profit of hundreds of millions of dollars, and its company has more than a billion dollars in cash reserves on its books alone, and a poor family has only money left, and it is still the boss of the game industry, it is hard to imagine that it will collapse!

"Atari is doomed to collapse because it is getting more and more inflated and paying less attention to the quality of the game! No, it has laid the groundwork for Waterloo from the beginning, and its founder once said that the more you underestimate the IQ of Americans, the more you will make dollars! Yes, for the time being, he won, but sooner or later he will lose it all!" Lin Qi shook his head and said, Conniving with third-party game developers and completely failing to review the quality of new games on their platforms, tens of thousands of garbage games flood the platform every year, most of which are plagiarized and repetitive, and there are only a few hundred playable games. This is not a problem, the problem is that the top management of Atari is actually suppressing the game console and game development department, causing panic and dissatisfaction within Atari. ”

“…… Warner, the parent company of Atari, is superstitious about movie adaptations of games, and ignoring the current Atari 2600 platform, it is impossible to have a good performance. Imagine that Warner's parent company spent tens of millions of dollars to buy the rights to the adaptation of one of America's most popular movies and games. And Atari's slogan is that you can make money by underestimating the IQ of Americans, and you can imagine how contemptuous the developers of Atari are about the quality of games. Let's say, Atari only had a few weeks to develop in time for the Christmas sale, and before the game was developed, Warner had already promoted the game to the point that the whole of America knew about it. So...... This junk game sergeant made in a hurry was purchased by millions of players. After that, what happens?"

Yu Youcheng thought for a while and said: "If it really happens, then American players will definitely demonstrate and put pressure on Atari." At the same time, under the influence of public opinion, the Atari 2600 game console will definitely be unsalable. ”

"Atari, under pressure, was forced to find a scapegoat - the Atari 2600 game console. As a result, they announced the discontinuation of this old console and quickly launched a new console platform. It's a sure thing to use more expensive hardware, and it should be okay to have better performance, but the problem is that it's not compatible with games on the Atari 2600 platform!" Lin Qi continued.

In this era, computer and game manufacturers underestimate the importance of compatibility.

Not only did Atari suffer a big loss in terms of compatibility, but later, like Apple, in order to meet the challenge of the PC camp, began to launch Macintosh computers with a graphics operating system, but ...... The Macintosh computer was not compatible with the previous Apple II, and in the end, Apple's transformation was not too successful, and it completely fell from a first-line computer brand in the United States to a niche brand.

Since then, the computer industry's emphasis on compatibility has almost increased to one of the most important factors, and many software and hardware manufacturers would rather sacrifice performance for the sake of compatibility.

"It's possible......" Yu Youcheng nodded.

After a series of bad setbacks, Atari executives parachuted in a computer industry figure from Silicon Valley to transform Atari into a computer company. Lin Qi said.

"It's late, after all, Apple and other computer companies have already made it bigger. Yu Youcheng said.

"Forget about Apple...... IBM is once again coveting the personal computer market, launching a personal computer, and at the same time, announcing open technology standards, so that all hardware manufacturers can develop the hardware of the personal computer launched by IBM. And other small manufacturers, buy hardware patchwork, you can make an IBM compatible machine. ”

"How is it possible, in this way, IBM must have a monopoly on technical standards. However, the profits were made by those compatible machine manufacturers. Of course...... In this way, not only is Atari's transformation doomed to failure, but Apple and other companies will also have a hard time. ”

"Of course...... Lin Qi said with a smile, "So, I'm not going to get involved in the personal computer industry, the water is too deep." Everyone sees a promising market and doesn't touch it...... And I think that in the game console market, Atari eats jujube pills, so let's go to the layout now and snatch the cake when the Atari empire collapses in the future...... Well, even if my prediction is wrong, I can compete with the Atari platform differentially with the boutique game strategy. He has a high volume of garbage games, and I am engaged in a new platform based on quality games, and I personally think that quality must be better than quantity...... In the long run, the CPU industry must be more streamlined than complex!"