Chen Tao is Huo's father's high school classmate, and the two went to the south together after graduating from college.

In the past few years, they have each had a family, and their career cooperation is not as frequent as before.

Eight years ago, Chen Tao gave up his business in the south and resolutely returned to Shangjing to open a game company called Yi Tianxia, and gradually made a scale.

When Hawke's family was still living on the edge of the North Seventh Ring Road, Chen Tao's family bought a single-family villa in the East Fifth Ring Road the year before last.

"Chen Tao's company has been doing martial arts games for the past two years, don't you have a game endorsement in the near future, he wants me to ask if you are still interested in this area. Huo Dad said.

"I remember that Yi Tianxia released a "Legend of the Sword Heroes" two years ago, and the response was good. "It was probably a time to continue working on the set. ”

Huo Dad nodded.

"Although "The Legend of the Sword and Heroes" is only a stand-alone game, but the sales are very good, I remember seeing the promotion of the second part this time on the hot search around the neck, to be honest, my coffee position doesn't seem to be enough for that endorsement. ”

Huo Dad frowned and said uncertainly: "At that time, we just called to have a brief chat, and I didn't ask about the specific situation." There is more than this game under the umbrella of Yi Tianxia, maybe it is something else. ”

When the Menglong men's group signed a mobile game endorsement with "Proud of the Rivers and Lakes", they also signed an exclusivity clause, that is, they could not endorse similar game works within one year.

A few months ago, Hawke might have turned down on that reason, but now he had other ideas.

"When will Uncle Chen meet over there?" Hawke asked, "If it's okay for these two weeks, it's more troublesome for me to go back to the company after the Spring Festival." ”

"Chen Tao said that it can be a few days after the seventh day of the Lunar New Year, but there is no problem with your company, right?

Huo's father is also an entrepreneur and is sensitive to business matters, if Chen Tao is not an old acquaintance, he will not tell Hawke about it.

"No problem, just a meal with friends. Anyway, now we don't even know the specific situation, maybe the other party just asked casually. ”

Since Huo Ke said that there was no problem, Huo Guobang no longer thought about this matter.

"To be honest, your parents know very little about things in the entertainment industry, and they can't help you much, you are also an adult, you must pay attention to taking care of interpersonal relationships when working outside, and don't offend people. ”

......

The meeting with Chen Tao was made on the ninth day of the Lunar New Year.

The two people who came were Huo Ke and Chen Tao, and they didn't have a big fanfare, and the two of them found a teahouse to chat.

When Chen Tao met, he gave Hawke a big red envelope.

After some excuses, Hawk still accepted it, and held it in his hand, it was very thick!

"Xiao Huo hasn't seen you for a long time, the last time we met was three years ago, and you have become a big star in a blink of an eye. ”

Chen Tao is in his forties, but he looks a little old, and the dark circles under his eyes are particularly heavy.

"yes, it's been a long time since I've seen Uncle Chen!" Hawke said with a smile, "It's been a long time since I've been in touch with Chen Jie." ”

Chen Jie is Chen Tao's son, three years older than Hawke, and the two played well when they were young.

"He just graduated this year and is traveling abroad with his girlfriend, and I don't even know where to fly every day. Chen Tao looked proud when he talked about his son, "Xiao Huo, have you talked about a girlfriend recently?"

"Well, no," Hawke said with some embarrassment, "and the company has rules that don't allow it." ”

Let's skip this topic.

drank a pot of tea first, and the parents of the two people blew each other in a short business.

"It's a coincidence that I asked you to come out this time, some time ago, when my company's publicity department held a meeting, I played the video of "Proud of the Rivers and Lakes". Chen Tao recruited and motioned to the waiter to change a pot of tea and said, "I happened to be there that day, and I felt that there was a person who was very familiar, but it turned out that it was you, and you have really grown more and more handsome in the past few years." ”

"That's what the company did well with makeup and special effects. Hawke was a little embarrassed to be complimented.

""Proud of the Rivers and Lakes" is a mobile game company, which is different from our stand-alone game, but since it is a martial arts game, things like the style of painting and plot are inevitably the same. ”

"Well, there have been too many martial arts games in the past three years, and it's normal to have similarities. ”

Chen Tao pondered for a while and then said slowly: "Originally, our company made stand-alone games, and I didn't think about celebrity endorsements before, but "The Legend of Swords and Heroes" has a good reputation, and the research and development of the second part has also received a lot of attention. ”

Hawke motioned for Chen Tao to continue.

"There are some things that are inconvenient to say, but your father and I are old friends, so it's okay to talk to you. Chen Tao smiled, "We recently signed a contract with a very famous company, and after the release of "The Legend of Swords and Heroes 2", it will be adapted into a TV series, which is expected to be released in the summer of next year." ”

"This is good news! Congratulations to Uncle Chen in advance!"

Chen Tao waved his hand and said: "At that time, we also contacted Di Le, but later found that it was not suitable for it. ”

This is real business gossip, and listening to it more can also increase knowledge.

"Then Uncle Chen came to me today, there must be something else besides catching up. ”

The other party gave a dismount first, proving that his company was flying well, and then it was time to say official.

"Why do you say that the young people of your generation are so precocious, and they talk like old commercial fritters. Chen Tao scolded with a smile, "We're not filming a TV series, don't be so literary." ”

Hawke whispered.

"Yi Tianxia has developed rapidly in recent years, and it is also constantly acquiring or investing in small and medium-sized game companies, these startups have tax incentives, and we will get a much larger share of the game published by cooperating with them than the company's own research and development. ”

"Recently, we have a project that we are more optimistic about, which is a turn-based martial arts mobile game developed by a start-up company, and I would like to ask if you are interested in being their endorsement. ”

Chen Tao didn't expect to convince Hawke with a sentence or two, this was only a preliminary contact, and if Hawke was interested in it, he said that he could contact the person in charge of the company over there to talk.

"Uncle Chen's optimistic project must have characteristics. Hawke said, "But I signed a contract with "Proud of the Rivers and Lakes", and I can't endorse other martial arts mobile games for a year. ”

"Oh, that's the case," Chen Tao said indifferently, "They still have three or four months to develop the game, so you don't have a schedule." ”

There was no drama in the endorsement, so Chen Tao didn't talk about this topic, but talked to Hawke about the development of the game industry in Huaxia in recent years.

"Nowadays, many large companies are targeting online games, which are big productions with an investment of hundreds of millions. ”

"The market for single-player and LAN games has been okay in recent years, but our company will also change in the future and target the console market. ”

"In the past two years, mobile games have grown rapidly, and the revenue is quite considerable. ”

"In the future, the cooperation between our game and the entertainment industry will also be strengthened, and my peers are very optimistic about the adaptation of game works. ”

What the big guy said benefited Hawke a lot, giving him a direct understanding of the game industry in Huaxia.

Game IP adaptation is an indispensable part of film and television dramas, and I can't miss this boom.

The two chatted for more than an hour, and Chen Tao looked at the time and prepared to leave.

At this time, Hawke asked the waiter for a pot of tea.

"Xiao Huo, do you have anything else to do here?" Chen Tao looked at Hawke suspiciously.

"Uncle Chen, I just heard you mention that Yitianxia has cooperated with many startups, in fact, I also have the idea of making games, I don't know if Uncle Chen can help me get online. ”

Chen Tao looked at Hawke with some curiosity: "You still know how to do game technology, I can't see it." ”

"It's not game technology, I don't know anything about that. Hawke quickly explained, "It's just that I usually imagine some game screens, and then make up a story, and I want to see if I can make a game." ”

"Plot planning, what kind of theme?" Chen Tao asked, "If it's a small game, it's no problem, if you are interested in playing it at a small cost, it's not a problem, I know a lot of companies that can help." ”

"Uncle Chen, have you ever heard of Xianxia?" asked Hawke in a mysterious tone.