Chapter 704: Data

"It's really not easy to find you here, Ms. Wu Xiaozhen, your brand is also famous, I didn't expect it to be in such a low-key place. Pen × fun × Pavilion www. biquge。 info”

"Yishui, I'm really sorry to let you come here in person, I actually planned to send someone to visit you in person, to the main store of your website in S City, I didn't expect you to come in person, it was completely beyond my expectations. ”

"It doesn't matter, it's okay, we are also running to various brands in Europe one by one, since we want to cooperate with brands, we have to show our own courage and hard work. ”

"Haha, that's too modest.,Come and sit down.,Are these two your secretaries?Wow, they're so cute.,Oh.,There's a cuter little Lori.,Hi hello.。。。 ”

Wu Xiaozhen is nearly forty years old, but her skin is as white and tender as water, and she speaks very politely.

As the head of the brand, she has negotiated with many customers. There are both specialty stores and wholesalers, and even the delivery and wholesale of the flagship store are in charge of her, and she has seen countless people, but it is the first time to meet such a small and cute girl and such a young customer.

Although the other party was not very old, Wu Xiaozhen did not dare to slack off at all, and was even more nervous than usual, because there was a famous website hidden behind her.

At that time, it was just an attempt to send Qu Jialin out, and I didn't have much hope, but I didn't expect this girl's results to be really good, worthy of praise and promotion.

"You're too polite, Yishui. Wu Xiaozhen called Su Yishui by a nickname, so that he could be more cordial. "Actually, I was a bit reckless at the time, I sent Qu Jialin out to negotiate with you for business, I didn't expect it to really make you pay attention to our brand and plan to cooperate, I am really honored. ”

"What you said is too polite, Ms. Wu, in fact, domestic and foreign brands are all brands, but Mr. Zhao is more concentrated in European brands, as I am concerned, it is the same. There is no prejudice, oh, don't think crookedly. ”

"Haha, how could I think that? Then the cooperation agreement between us is basically ready after unremitting efforts and I have drawn it up myself, do you want to read it first?"

"Okay, I'll take a look at it first, and we'll look into the details and key points in the meantime. ”

"Oh, you really got to the bottom of my heart. Yishui, actually, I was just about to ask, what is the point between us?"

"There are two key points, one is the proportion of goods, and the other is the amount of advertising costs. For your brand, there are no other factors to consider. ”

"So, what do you think about the proportion of goods?"

"Well, I think it's better for Ms. Wu to decide by yourself, because there are many factors involved, first of all, the sales volume, followed by the number of wholesale and retail, and then the proportion of goods that you can really and plan to invest in the shopping street, which also needs to be paid attention to in many factors, one is the awareness of our website, and the other is the awareness and attention ratio of your brand. This requires us to carry out statistics and summarization for a certain period of time, but we have not carried out relevant work for the time being, which needs to be summarized and analyzed after the traffic, daily visits, purchases, transaction orders, etc., can be known, do you need a week or a month or a day?"

After Su Yishui said this, the expression on Wu Xiaozhen's face almost froze, and she couldn't understand what Su Yishui was talking about.

"Sorry, I really don't understand, so let's decide on the issue of advertising costs first, shall we? This doesn't require as many data and parameters as you said. ”

"Yes, then Ms. Wu, wait until we report to you after we summarize the data. Do you want to make a decision about the quantity of the product and the proportion of input, do you need to make an observation?"

"No, no, it's not necessary for the time being, it's better to come little by little, because the inspiration date for other brands to cooperate with you is August 1st. We can't be left behind, it just so happens that we have a batch of stocks here that are ready to go on sale, about more than 100,000 sets of various new products, so let's send them to you first. ”

"Okay, so since we're so close to each other, how about opening a new product as a shopping street branch?"

"Well, that's a good idea. Hehe, I'm still thinking about whether you'll send them to your head office in S City, I don't know how much time it will take to go back and forth, and there may be wear and tear or accidental losses or something like that, your suggestion is great. ”

"Well, I won't slack off on the data problem, since you trust me so much, I will also give you a satisfactory answer, oh, these 100,000 pieces of goods are on sale during this period of time, I will send you a summary of data every day, how about it?"

"Thank you so much, Yishui, you don't need to work so hard for us. ”

"No, no, this is a customer's demand, and we can't afford to slack off. Okay, we'll take it, and if it's convenient, can we go and inspect the goods later?"

"Of course, I can guarantee that there will be no problems with this shipment, and at the same time, I have prepared a banquet and gifts to celebrate the success of our cooperation. ”

"Okay, then I'll thank you in advance, and let's talk about advertising costs now. ”

"No problem, I plan to do this about advertising costs, based on the total cost and time of our brand's annual promotion in major media, magazines and networks, I think we should invest about 100,000 advertising costs in the shopping street, including publicity costs, promotion fees and additional dividend costs for you. Advertising costs are roughly divided into three categories: posters, advertisements, promos, and videos, what do you think of my proposal?"

To tell the truth, Su Yishui is really not optimistic about Wu Xiaozhen's proposal, it is really a little stingy, according to the data she collected from various media, she basically understands that Herborist's annual investment in advertising costs is almost nearly 100 million, which includes promotion fees and venue rental fees and labor costs in addition to the scope she said, because it is a parade sales and listing all over the country, so the consumption of expenses is also very amazing.

Be generous elsewhere, be stingy with us, and you'll really be good at business.

"If I can, can I interject?" Seeing that both parties were silent, Li Xiangxiang couldn't bear it anymore.

"Of course you can. May I ask you ... ”

"I'm Yishui's chief secretary, Li Xiangxiang, Wu Xiaozhen Ms. Wu, although it's a bit rude, I want to make a little suggestion of my own, can you listen to it?" )