Chapter 732: Amazing the World
"Kirin 1 generation mobile phone, the price problem...... Of course, we will not set a price that is difficult for consumption to bear, on the contrary, our pricing is cheaper than other mobile phones on the market now, including mobile phones released by friends Nokia and Ericsson!" Li Ruoxi whetted the appetite of media reporters and consumers, and if he could finish it in one sentence, he had to slowly brew the feelings, so that everyone was anxious to know, and then slowly announced, "For the time being, the Kirin 1 generation is only sold in the Chinese mainland market, priced at 1999 yuan!"
"Why? Isn't it sold in Hong Kong at the same time? Haven't all the products of new start-ups been sold in Hong Kong and China at the same time?" said a local consumer in Hong Kong.
"That...... Several major telecom operators in Hong Kong have not yet opened GSM base station services, so ......," Li Ruoxi said regretfully.
"Mother, the Telecommunications Authority, so far we don't introduce GSM!" Many Hong Kong consumers have expressed contempt, at present, Hong Kong's big brother, which can only make phone calls and does not even have the SMS function, is currently priced at more than 5,000 Hong Kong dollars.
At present, Nokia and Ericsson launched a real GSM standard mobile phone not long ago, and they have just supported the SMS function.
It will take a few years before mobile phones begin to have browsers, instant messaging software, and simple handheld functions. However, the Kirin 1 generation is directly in place, and there is no need to wait until the end of the 90s to talk about mobile Internet access.
In terms of the function of today's Kirin mobile phones, they are generally close to the mature stage of feature phones. It's just that the hardware performance is poor, and the mobile phone camera has not been installed, so it does not have the shooting function. This is mainly because hardware is taking time to develop to the point where it is stronger. At the same time, cameras aren't just as small as they haven't been, they're more importantly...... Expensive!
Nowadays, no matter the CCD and CMOS cameras with poor performance, they can be sold for tens of thousands of dollars just as a digital camera gimmick. The current cost of these sensor chips is more expensive than the current state-of-the-art CPU of Pangu computers. If you get a camera, the price of the mobile phone must be more than 5,000 yuan. It is precisely for this reason that the Kirin 1 generation mobile phone is not ready to shoot and photograph. Wait until the CCD or CDOS sensor chip can be less than 500 yuan, and then consider letting the mobile phone realize the camera function.
At the same time, if the current Kirin mobile phone uses all the black technology, how will it stimulate consumption in the future? Just the upgrading of hardware, how can there be an unprecedented new function, and more marketing gimmicks?
"Mr. Li, our European countries are rapidly deploying GSM base stations, may I ask, when will you consider selling Kirin 1 generation in Europe?" a European reporter asked anxiously.
"For the time being, the Kirin 1st generation has only obtained the network access and sales license in the Chinese market. Europe and other countries, we strive to obtain sales qualifications as soon as possible. At the same time, our mobile phone industry chain is not perfect, even if we announce sales in Europe, we do not have the capacity to meet market demand for the time being. Li Ruoxi said sincerely.
"How much capacity has your company achieved?"
"As of the press conference, we were only producing small batches, about 200 units per day, and the first batch had more than 5,000 units in stock. We don't know the specific production situation yet, but after the launch, we will quickly organize the manufacturers in the supply chain to accelerate production based on market sales data. Li Ruoxi said.
"In other words, five or six thousand units per month, why is the production capacity of a company as large as yours so low? Pangu computers are now estimated to have a production capacity of tens of millions of units a month. ”
"The Kirin phone is a new project, and it can't be compared to a mature project. However, if consumers support us, we believe that we may become the next Pangu in the future. ”
What she didn't make clear was that Mr. Lin didn't let the Kirin 1 generation be produced on a larger scale at all, but needed to continuously improve the design flaws of the mobile phone through market feedback, as well as test the application ecology.
Basically...... Users of Kirin 1 generation mobile phones are basically paying to participate in the open beta!
There are naturally a lot of black technologies in this mobile phone, but in fact, many functions are too advanced, so that they are immature and unstable, which is naturally normal. However, to enjoy the most advanced technology, it is natural to endure the disadvantages of immaturity.
In any era, the first to use so-and-so advanced production, the experience may not be the best.
On the contrary, it is a post-use product, because the technology has been more complete and mature, so the experience will be much better than that of early users. Besides, at 1999 yuan, the world's most advanced mobile phone, of course you dare to buy it! However, the problem is that we dare not open up sales and production, and we will lose at least 500 yuan when we sell one in advance.
With a loss of more than 1 billion, the new entrepreneurship department can be regarded as wealthy, not because of this loss. However, it is not in line with business logic to lose billions or tens of billions of dollars in a product.
Mr. Lin's logic is listed at a loss, but it takes advantage of the time difference and Moore's law to gradually reduce losses and even make profits. Steadily acquire users and expand the ecosystem. At the same time, it will not be too difficult to find that the direction is too wrong and the loss is too meaningless.
Any kind of money-burning business activities, in the final analysis, are aimed at encircling users and obtaining income and profits in the future. And not really for the purpose of losing money.
……
After the stunning debut of the Kirin mobile phone, the world's technology media used a stunning tone to publicize.
"The new venture electronics group, once again subverted the technology industry, redefining the 2G mobile phone! Kirin mobile phone is undoubtedly a long-planned project, since Lin Qi acquired the British ARM team, has been laid out in the mobile phone market. Perhaps, even earlier, it was already a layout, TFT LCD screen, lithium-ion rechargeable battery, ARM chip, IFI wireless network, mobile browser, TT instant messaging software...... Every project is like a dream. Of course, if it stops there, then it is just a miniature version of a low-power computer, but after Lin Qi's new entrepreneurial group began to officially obtain GSM patent authorization, Kirin really became a mobile phone. And, through the Kirin mobile phone, people realized that 2G and 1G are really very different!" - The Sun, UK
"A mobile phone that can access the Internet is a real 2G mobile phone. Lin Qi is using Internet technology to redefine mobile phones, which should be what entrepreneurs in Silicon Valley should do. It's a pity that Silicon Valley isn't doing anything like that right now. On the contrary, the CDMA standard that the United States is betting on has not become the world's mainstream 2G standard, therefore, the U.S. technology industry is relatively conservative in mobile communication business, and even, the United States has formulated a series of protection policies to force its own telecom operators to adopt the CDMA standard, and prevent GSM networks from entering the United States, Nokia, Ericsson and other companies' mobile phones, and even, including the current Kirin mobile phone, is estimated to be allowed to be sold in the United States in a few years. These policies are intended to protect manufacturers such as Motorola and Qualcomm. However, even so, there is not much time left for Qualcomm and Motorola, and if CDMA does not become mainstream in the future, the protection policy of the United States will make local companies disconnected from the world. Sooner or later, the United States will have to use the GSM standard and produce GSM standard mobile phones...... The author believes that the United States should not reject products like Kirin, but because it should be introduced, let Kirin mobile phones develop a version that supports CDMA communication, so that there may be a glimmer of hope for CDMA communication standards!" - Yahoo News
In Japan, Masayoshi Son was thoughtful and said in his heart, Boss Lin's layout of the telecommunications industry turned out to pave the way for the follow-up situation. Representatives of Vodafone in the UK have been negotiating with the European branch of the new venture to introduce Kirin mobile phones to the UK, as well as Vodafone in India, Australia, Canada and a bunch of other markets. The main reason why a company like Vodafone can become a giant in the world's telecommunications industry is that the market of Commonwealth countries is open to Vodafone. Vodafone also seized the opportunity to rapidly develop into one of the world's most successful multinational telecom operators.
In later generations, almost many large telecom operators want to learn from the Vodafone model. However, the right time and place are not available, resulting in this model is almost difficult to replicate.
Even telecom operators in China and the United States basically rely on the local market. Vodafone, on the other hand, has truly spread its operations to dozens of countries. This includes the markets of Commonwealth countries, the European Union, and some smaller countries where telecommunications are not controlled by foreign companies.
With the help of Japan's SoftBank, Lin Qi can sell mobile phones and base station equipment to the Japanese market, where even if it has been stagnant for decades, but the consumption level is still relatively high. A developed country with a population of 100 million is very rare in the world. You must know that for a long time, the United States has relied on the advantage of having the largest population among the developed countries, and has been subjected to an unprecedentedly strong domestic market. The strength of the local market has led to the fact that many industries can still rely on the local market even if they do not occupy the mainstream in the world, and wait for a new turning point in the industry in the future, when the next generation of technology appears, and then try to develop.
For example, the CDMA standard, in other countries, when GSM becomes the mainstream standard, 85% of the user users are using GSM standard mobile phones, I am afraid that other standards are difficult to survive. However, the United States is awesome, not only arbitrarily preventing the GSM standard from entering the American market, but also protecting local companies such as Qualcomm and Motorola. In addition, Japanese telecom operators have also had to follow the lead of the United States and set up a CDMA network second only to the United States. Of course, Japan operates a CDMA network at the same time, and it is also compatible with CSM.