The heat brought by the Tianding Awards Ceremony has not subsided, and the movie-watching boom of the spring film season has quietly begun.

After statistics, the media found that the movies released in March were silent, creating a history - for the first time in history, three blockbuster movies with an investment of more than 100 million yuan were released in the same month.

"The Emperor's Ring" invested and distributed by Longmen Pictures, "The Knife" invested by Century Entertainment, "Knife" released by Sky Pictures, and "Love Fan 1823" co-produced by Blue Sky Entertainment and Keggs Films in Britain will be released successively.

Except for the blue sky's "Love Fan 1823", which has an investment of just over 100 million yuan and focuses on the European federal market, the dragon and tiger battle between the first two and the comparison between the open and the secret have lasted for more than a year.

If you only watch the news, these two movies have been torn countless times from casting to trailers, from starring to supporting roles.

Under the overwhelming news of true and false, passers-by who don't care about the entertainment industry know that Hu Yishan refused the invitation to "Emperor Ring" for his classmate Zhang Xianzu's "Swordsman".

This alone is enough to arouse the psychology of the people who eat melons to watch the show, no matter which party slaps the face strongly, it is the talk after dinner.

It is said that various media outlets have prepared more than a dozen different versions of press releases, and they will be sent out when the dust settles and the box office figures are filled in.

For entertainment companies, it is a top priority for their artists to participate in movies with an investment of more than 100 million yuan, and according to the usual practice, the company's social media and official website background pictures will be replaced with stills of the artist that week.

For the first time, there is no iron law in the industry that has been clearly defined, and here at Century Entertainment has gone wrong.

"Replace your stills tomorrow and take them down on the 25th, and the company will need an extra three days to warm up for "Knifeman". ”

Although Fang Zheng said this, although Hawke was a little unhappy, he didn't think there was anything unkind about Century.

On the one hand, there are movies with only new people in the company playing supporting roles, and on the other hand, there are masterpieces invested by the company itself, starring two aces, cutting-edge directors, and new stars.

A week after the release, Century can put Hawke's promotional image on the official website for five days.

And so it was seven o'clock in the evening on Thursday the 21st.

As a director who has directed two movies with a box office of over 100 million, Jiang Shan has a lot of face and has attracted many media supports.

For the premiere of the movie, this time is really early, and it has nothing to do with the "midnight show" at all.

There is no way, as far as the screening time of "The Emperor Ring" is concerned, if it is really released at 11 o'clock in the evening, the audience will not have to sleep.

Also for this reason, Hawke experienced the shortest red carpet in his life, and all the crew members and invited guests added up to 20 minutes.

Hawke took a seat in the front row and looked to the third row, nodding his head in gratitude when he saw his lonely cousin.

As for my cousin, I gave up directly after hearing that the movie was going to be shown for four hours, and took my girlfriend to go shopping next to it.

No matter what kind of intentions the two hundred people in the Nanxiang Theater had to come to the premiere, Hawke himself was full of expectations, and this was also the finished film he had seen once.

After a dazzling array of investor trademarks, "The Ring: Reappearance" kicked off.

......

"Ah Wei, is it really okay for us to go shopping on Third Avenue at this time, but your cousin is also a supporting actor in that movie. Zhang Weiwei's best friend couldn't help but ask.

Zhang Weiwei looked at the new camera on the sales counter and said unhurriedly: "Lao Fan is not missing me, I can't sit still for too long, and I will buy five more copies when the physical disc of "The Emperor Ring" is released." ”

Looking at the silhouette of the character on the back of Zhang Weiwei's phone case, her girlfriend said: "Then next week, your cousin is also from the century, let him help us get two tickets to watch the premiere of "Swordsman". ”

Zhang Weiwei pushed her best friend without saying a word and said: "No matter how much I am obsessed with male gods, I will not contribute to the box office in the first week, otherwise my brother will not hate me to death if he knows, if you want to go, you will stay up late tomorrow to rob it." ”

The girlfriend habitually sneered, then looked at her watch and asked, "It's almost nine o'clock, should we go back?"

"What are you going to do back there? It won't be over there until at least eleven o'clock. ”

"Now it's almost an intermission over there, so I'll inquire about the situation. The best friend said with a natural expression.

"Fu Lan. Zhang Weiwei directly called her best friend's name, "You can't look at the artists who are born in idols, they have no strength to hack in my ears every day, but this is my brother, you have to look at the joke and change someone." ”

After being exposed, Fu Lan didn't blush, laughed twice and swept things over.

At this time, Zhang Weiwei's mobile phone rang.

"Lao Fan's text message?" Zhang Weiwei said with a puzzled expression, "Isn't he watching a movie, why does he have time to send me a message." ”

[The little couple next to me was called back by their parents to do their homework, and the filmmakers didn't want there to be empty seats in the audience for the premiere, can you come over during the intermission to help?]

Fu Lan next to her looked like she had taken a doping and went to the battlefield, and without saying a word, she pulled Zhang Weiwei and said, "What are you waiting for, let's go." ”

After arriving at the door of the theater and receiving the tag of the young couple with poor faces, the two walked into the theater.

"Good location. Zhang Weiwei sat next to Fan Jingtong and looked at the empty front row and said, "Where is my brother?"

Fan Jingtong pointed to the media interview area outside and said: "I took advantage of the intermission to go out and take a few photos with the media, do you want to drink hot water, I brought a thermos cup." ”

"Forget it, there's still two hours, don't drink anymore. ”

The intermission was not long, watching the audience who went to the toilet gradually come back, Zhang Weiwei turned her head sideways and asked, "Where did you put it?"

"Duofu got the Imperial Ring from his uncle, and when he was chased and killed by the Demon Gate, he met Yuan Han and Dawu Gan, and several people took the Imperial Ring to Lingyun Island and the representatives of the three clans to make peace. Fan Jingtong has an excellent memory, and briefly summarized the plot and said, "During this period, Gan was betrayed by his peers, Yuan Han was transferred from the mountain, and Duofu was ......rescued by Tantai Mingyue when he was seriously injured."

Zhang Weiwei stared at Fan Jingtong for a long time.

Fu Lan on the side couldn't help but help her best friend and asked, "What about your brother?"

"Haven't played yet. Fan Jingtong asked calmly, "What's wrong?"

"It's nothing, the movie is about to start, let's not talk about it. Zhang Weiwei glanced at her best friend when she turned her head, full of helpless expressions.

Originally, he was academic enough, how could he fall in love with this person who was a hundred times more wooden than himself?

Zhang Weiwei, the names of the people he said just now, said that she didn't know any of them.

"My brother will appear in a while, don't complain if you make a play. Zhang Weiwei whispered a warning to Fu Lan.

Fu Lan wanted to say a few words in reply, but when she saw that the audience around her gradually quieted down, she had to give up.

The No. 1 hall of the Nanxiang Theater has just been renovated this year, and the picture quality and sound effects are good to break through the sky, and the long shots that enter the venue after the intermission are shocking.

Qionglou Yuyu, maple forests are all over the wilderness, and the island in the picture is beautiful and fairyland.

"Where is this?" asked Zhang Weiwei in a low voice.

Without waiting for Lao Fan to answer, the camera zoomed in from a distance to a courtyard, and the middle-aged man standing in the middle said: "In the name of Lingyun Island, the three clans of Great Xia, Langya Villa, and Jinmai Shiren are convened to discuss together. ”

Melodious music sounded, a long shot was drawn in the picture, and representatives of various ethnic groups mentioned by the middle-aged man appeared one after another.

The actors who appeared in Daxia and Shiren were all familiar to the audience but couldn't name them, and everyone was given a few seconds for a close-up.

"Technology is harmful. Fu Lan said softly, "The uncles are so pitiful under the high-definition lens." ”

Zhang Weiwei no longer pays attention to "The Emperor Ring", but she still knows the role of her cousin, and she is about to appear when she calculates the time, so she doesn't care about her best friend's words and concentrates on watching the screen.

The camera turned to the maple forest of Lingyun Island, and several figures riding horses gradually zoomed in.

The sound of horses' hooves trampled, the sunlight gradually outlined the outline of the leader through the fiery red maple leaves, and the picture unconsciously slowed down and blurred.

After the figures obscured the most intense light, the picture gradually became clearer.

From rattan saddles to moon embroidered boots, from walnut-shaped pale blue jade pendants to hand-embroidered moire belts, the camera rises from the bottom to the top and finally freezes on the boy's side face.

A neat sound of cold air inhalation sounded in the theater.

"This, this is my brother?" Zhang Weiwei was stunned for a moment before relieving herself.

Turning his head to the left, Lao Fan was still the same, with a calm face.

Looking further to the right, Fu Lan's mouth was slightly open, her eyes were wide open, and she was motionless.