The Spring Festival Gala, a program that condenses the affection of thousands of families in China, and this program that once led the national trend, has a strong star-making ability in the era when the Internet has not yet developed.

In Huaxia, there is no program or brokerage company that has such a powerful star-making ability as CCTV Spring Festival Gala. Even today, the strength of the Spring Festival Gala Star Factory is still unsurpassed, and in the 80s and 90s of the last century, when network information was not so developed, the Spring Festival Gala became synonymous with popularity.

It is worth mentioning that the fashion at that time was by no means in the same direction, and the popularity of the Spring Festival Gala was avant-garde, trend-leading, and even sometimes deviant. Such an image may be far from when we talk about the Spring Festival Gala now, but it was the vision and strength of the directors of the Spring Festival Gala at that time that made the following names veritable lucky ones, and at the same time, they also changed the trend and direction of Chinese pop culture in an era.

The star-making ability of the live broadcast of the Spring Festival Gala of the National Television Station in this world is not inferior to the previous life.

Yang Ming has no doubt about this, and he has also been a beneficiary.

Although Phoenix TV is now on the rise, it has an absolute advantage in the mobile end of new media, but if you really want to create your own Spring Festival Gala live broadcast.

Yang Ming can be sure: no play!

There is no hope for at least 15 years.

In the previous life, after entering the new century, local stations rose together, and countless local stations challenged CCTV in all aspects, and the live broadcast of the Spring Festival Gala was no exception.

But even after 15 years, it is still not as good as the CCTV Spring Festival Gala, although the gap has been slowly narrowed, it will still make all local stations feel hopeless.

Even if Yang Ming has confidence in the future of Phoenix TV, he will not be arrogant and say that he wants to create a live broadcast of the Spring Festival Gala that can surpass the national TV.

Maybe he has countless classic variety shows in his previous life in his mind, but it is useless on the brand of the Spring Festival Gala.

The brand of the Spring Festival Gala of National Television has been accumulated over decades, and it is not that anyone who says that it can be surpassed if it wants to surpass.

If it weren't for the fact that there is an alternative Lion City TV station in this world, Yang Ming would not have this idea at all.

But after seeing the Spring Festival Gala created by Lion City TV in the world, which is comparable to the Spring Festival Gala of American TV stations to a certain extent, his heart can't help but loosen, maybe Phoenix TV can't personally create a Spring Festival Gala of its own in a short period of time, but he can cooperate with Lion City TV in a short period of time to enjoy the star-making benefits brought by the live broadcast of the Spring Festival Gala.

The Spring Festival Gala program, the only thing that can make Yang Ming feel the most exciting is the strong star-making ability.

Don't think about the live broadcast of the Spring Festival Gala on national television, that piece of fat has been stared at for decades, and countless interests are entangled, and it is not a person like him who has no foundation at all who can intervene and arrange for his family to go in.

Thinking about the Spring Festival Gala in the previous life, there were North Korean artists and stars who formed groups to brush their faces every year, and you can guess that the live broadcast of the Spring Festival Gala belonging to China has long become no longer simple.

Since the national television station in this world does not want to, then there is only the Lion City TV.

Perhaps the live broadcast of the Spring Festival Gala of Lion City TV is still overwhelmingly crushed by the national TV station in the local ratings, but Lion City TV now occupies an unshakable hegemony in Nanyang due to geographical factors.

This is worth Yang Ming's effort to cooperate with Lion City TV.

Every year, the Spring Festival Gala of Lion City TV arranges several star artists under Oriental DreamWorks to perform on stage, not to mention that the popularity of the company's star artists on stage in the Nanyang area will definitely become popular overnight.

At least for the time being, Phoenix TV does not have this ability.

Thinking of this, Yang Ming immediately made a phone call to Wu Yuanzhi and asked her to go to the Lion City to discuss cooperation with Director Jiang, and then Phoenix TV could allocate a host spot, which is definitely a good thing for Phoenix TV.

Although there is competition between the two TV stations, that will be for later.

At least for some reason, there is still a basis for cooperation between the two TV stations.

Yang Ming's heart moved, and he thought of what Director Jiang said at the end of the phone just now, it seems that it is necessary to acquire a part of the shares of Lion City TV, there is no need to become a major shareholder, as long as there is a certain right to speak, it is enough, but this matter is still going back and asking the uncle to go to the He family to inquire.

My parents were busy making balls for New Year's breakfast, and after Yang Ming got up and washed, he pulled Li Xingyi to the living room, told him about it, and asked him to ask.

"Okay, no problem, I'll ask you when I get back. Li Xingyi nodded and said, but he was also interested in Yang Ming's idea: "Why don't I also acquire a certain stake in Lion City TV?" ”

"Whatever you want!" Yang Ming said.

In the past year, Li Xingyi has invested in many projects with Yang Ming, and without exception, they have made a fortune.

AMC Cinema Line, the second largest cinema chain company in the United States, basically operates at a loss every year, and even if it makes money, it is a small profit, and it doesn't make much.

But who would have thought that in the past two years, the global film market has suddenly exploded, and the annual box office data of movies has skyrocketed several times.

In particular, 3D movies are becoming more and more popular, and the returns on cinema investment are becoming more and more lucrative.

Previously, he and Yang Ming bought AMC's investment, and the income has at least doubled, and it is still on the rise, which is the wisest decision ever made by Li Xingyi.

As for WeChat's investment, it goes without saying.

Get rich overnight.

Previously, the investment was less than 1 billion Chinese yuan, but now it has increased at least 20 times, and the market value of the shares is 20 billion.

If he said that he wanted to cash out the WeChat shares in his hand, there would definitely be many fund wealth management companies waving checks to buy the WeChat shares in his hands, and they would not even return the price.

He was so glad he had made the decision in the first place.

Therefore, even if he knew about Yang Ming's huge investment plan in the film and television city, although many people analyzed that the investment prospects were not ideal and could not see the profit point, even so, he was ready to invest some of the funds in it.

Now that he heard that Yang Ming was going to buy the shares of Lion City TV, he couldn't help but be moved, and wanted to follow Yang Ming to buy some of them.

Thinking of this, Li Xingyi couldn't help but ask again: "My private brokerage consultant recently suggested that I invest in a domestic cinema company, what do you think?"

Yang Ming was holding an apple and gnawing on it, and when he heard Li Xingyi's words, he couldn't help but be stunned and said, "Why did you think of investing in theaters?"

"Doesn't this look at the recent boom in the film market?" Li Xingyi said, "I don't want to invest in films, after all, I don't understand the film industry, but there is no need for cinemas, anyway, movies are always going to be released in theaters, for me, investing in cinemas is a good thing to make sure you don't lose money; therefore, my personal consultant suggested that if I don't want the money to still eat interest in the bank, I can use it to invest in theaters, and it is estimated that the domestic film market will further expand!"

Hearing Li Xingyi's words, Yang Ming couldn't help but fall into deep thought, thinking of the current situation in the domestic film market.

At least four or five years ago, when he did not set foot in the film industry, the domestic film market did not have a total annual box office of 50 billion yuan.

Moreover, the local film industry was beaten by Hollywood to lose its armor and collapse.

This has also dragged down the development of cinemas to some extent.

It is true that the development of the Chinese film market in today's world was not very good four or five years ago, but this does not mean that the domestic cinema chain is not perfect.

Contrary to the previous life, the cinema chain theaters in Huaxia in this life are much more perfect than in the previous life, whether it is the number of theaters or the system, they are much better than in the previous life.

Even the scale of the theater chain in the United States is not as good as that of Huaxia.

There is no way, the land area of Huaxia has at least doubled compared to the previous life.

Although there are not too many people in the northern part of Siberia, within thousands of miles, even so, it is not comparable to the previous life.

Especially in today's world, Huaxia is proud of the world's largest economic strength, and the number of domestic theaters and screens has increased at least tenfold compared with the previous life.

At first, Yang Ming was still shocked that each of his films could achieve extremely amazing box office figures compared to his previous life, but after becoming familiar with the film industry in this world, he was not so surprised.

And that's without taking into account the box office of East Asian films.

Why can a "Three Kingdoms" have a global box office data of nearly 10 billion Chinese yuan, even if the coin exchange ratio is different from the previous life, it is still an extremely shocking data for the film industry in the previous life after conversion.

Why?

In addition to the differences in historical eras, there is also the blessing of the Greater Chinese Cultural Region in the present world.

Not to mention anything else, although Luzon and the Xinhua Republic are Chinese countries in Nanyang, who doesn't know that these two countries wear the same pants as Huaxia.

To put it nicely, it's a different country.

It's not nice to say, but in fact, Luzon and Xinhua are high-level autonomous regions in China.

Nationals of the three countries do not need any passport visas at all, they are visa-free, and they have been like this from the beginning, they will not exist before, and they will not exist in the future.

The same is true for commerce and trade.

All are tax-exempt.

The same is true for the entertainment and cultural industry, but as long as Chinese films and television can be broadcast in China, the same is true in Luzon and Xinhua.

Therefore, generally a TV series is filmed, as long as it is broadcast, it is basically broadcast at the same time in the three countries.

There are no surprises.

And North Korea, Japan, Annam and other countries, although a bit troublesome, are not big.

In this situation, the entertainment and cultural industry in China is developing faster and faster, and the scale is getting bigger and bigger.

As long as a movie sells well, there is absolutely no problem with the box office of the movie in the Greater China Cultural Region of East Asia to exceed 1 billion.

If it weren't for the interference of the corrupt Confucian ideology left over from the late Qing Dynasty in China, as well as the cancer of some residual problems, China's entertainment and cultural industry would have developed vigorously long ago.

It is not until now that we are gradually seeing signs of a rise.

It can be said that in the current global context where there is no possibility of a world war, the scale of the entertainment and cultural industry will only become larger, not shrinking.

Yang Ming thought for a while in his mind and said, "If you have this spare money, you can invest in a cinema company." ”

After saying this, he thought about it for a while, and said again: "If you have a lot of money, you can consider buying theater chains in North Korea and Japan." Recently, I acquired several cinema chains here in Nanyang and integrated them into the Donghai cinema chain. ”

If Li Xingyi really wants to invest in the theater chain, it will also be a good thing for Yang Ming.

In this way, Oriental DreamWorks' distribution capacity will definitely be second to none in the domestic film industry.

Maybe Oriental DreamWorks is too far behind several other domestic film giants, both in history and heritage.

But with the support of his boss, who is not worried about spending money, he will definitely close the distance in all directions in absolute time.

Publicity, Internet, TV stations, theaters, Yang Ming's industry can provide all-round support, and now there are some independent film producers who are willing to hand over the film to Oriental DreamWorks for distribution after the film is filmed.

Why?

Because whether it is publicity or theaters, Oriental DreamWorks can provide one-stop service.

Moreover, behind the Oriental DreamWorks, there is also an art theater chain that specializes in showing various niche alternative films or art films.

Unconsciously, under Yang Ming's layout, Oriental DreamWorks has gradually become an important force that can influence the domestic film landscape.

Even if others look at Oriental DreamWorks unpleasantly, they don't want to offend Oriental DreamWorks on the surface.

It is also impossible to use those unacceptable means to deal with Oriental DreamWorks.

Because Yang Ming is rich, and he is getting richer and richer.

This young man alone holds the shares of WeChat, even after a part of the transfer is transferred, the market value of the remaining shares is at least nearly 100 billion yuan.

Money may not be everything, but when there is a certain amount of money, it can definitely change something.

In the face of such a super-rich man, some people have to have scruples.

At least that's what Shirashi's thoughts.

Yang Ming and Li Xingyi chatted for a while about the topic of cinema investment, and their parents started to call everyone to have breakfast together.

When Tongtong and Xiaolong saw Yang Ming, they pestered him to ask for a red envelope.

Then he gave the red envelopes that he had prepared to his younger brothers and sisters, and Li Xingyi also prepared two red envelopes for his nephew and niece.

"By the way, your movie premiered today, why didn't you, the core character, go to publicity?" After breakfast, Li Xingyi couldn't help but think of a question.

Yang Ming smiled freely when he heard this: "The first part has already been done, and the second part will be publicized through the media, and I don't want other people to run around for the New Year, everyone will have a stable New Year." ”

Today is the first day of the Lunar New Year, and the second part of "Red Cliffs of the Three Kingdoms" has its world premiere today.

The upper part of this film once again broke the global historical film box office record created by Yang Ming himself, and with the foreshadowing of the first part, the box office of the lower part will definitely not be bad.

Although Yang Ming did not take the crew members around to publicize, the publicity in the media was not lacking at all.

The global publicity budget is as high as 300 million yuan, or 900 million Chinese dollars.

With so much money thrown down, there are overwhelming advertisements about the lower part of "Red Cliff of the Three Kingdoms" at home and abroad.

Anyway, the investment in the two films, after the first screening, the cost has long been recovered.

Yang Ming won't be worried at all, anyway, he will send him box office statistics tomorrow.

"Brother, why don't we go to see your movie?"

Her suggestion was also approved by her parents, and Yang Ming did not object when she saw this, and then picked up the phone and called Li Dongyang, asking him to notify the theater of Donghai Cinema Line in Fuzhou, arrange it, and bring his family over when he returned.

"Oh, I'm going to the movies!" Tongtong jumped for joy.

Yang Ming, who made a phone call, saw Tongtong's happy appearance, the smile of his parents, and his heart was full of warmth, in the memory of this body, when he was a child, the whole family went to the movies during the New Year, but it was rare, after all, the family situation was not good at that time, and the economy had been tight.

After Yang Ming made the arrangement, he sent another text message to Su Su, asking her if she wanted to come over.

It's a pity that Su Su was embarrassed and didn't come over.

Tomorrow, the two of them will sit together and settle the matter between him and Susu.

Yang Ming thought about it and didn't let Su Su come over, anyway, it wasn't such a day.