Chapter 295: The Bee Core Affair
"That's right, these four wearable devices use a lot of chips independently developed and designed by our Bee Computer Company, of course, we don't design pure original chips from scratch from the ground up, so the timeliness ratio is too bad after all. We specially purchased the ARM series processor chips from the British ARM company and some other industry giants, and some other industry giants to use the license of some necessary chips, and then carried out deep customization on this basis, focusing on reducing power consumption, so as to alleviate the dilemma that wearable devices cannot have large-capacity batteries. Thanks to the streamlined and improved chip microstructure specifically for our products, as well as our own unique operating system, the battery life of our new products is significantly higher than that of similar products in other international peers, further enhancing the user experience. ”
Regarding Meng Bin's acquaintance's inquiry, Atletico said.
"Then will the next-generation Bee mobile phone and tablet you launch next year also be equipped with your self-developed CPU?" Meng Bin asked.
"In fact, the new second-generation Rainbow Flower RF2 and the third-generation Sunflower SF3 mobile phone launched this year are equipped with the CPU independently designed by our bee computer, but because of lack of experience, the main body still uses ARM's public version of the CPU core and GPU core, but the decoding chip is replaced by our own design, I believe you should feel the new version of the bee mobile phone in the image and video playback and processing of the great progress. It is precisely because of the success of this chip that we have increased our support for other chip projects, and there will be more of our own chips on our mobile phones in the future, after all, it is more convenient to close them!" said Atletico.
"The two new versions of the bee mobile phone are trendy in addition to their appearance, and they also support the bee HD format, and there are really no other highlights," because the occasion was wrong, Meng Bin could only complain silently in his heart, as for Atletico Madrid's "closed is more convenient", thinking of Apple's mobile phone's performance of killing all sides, he also nodded with deep sympathy, and was about to ask again, when he suddenly remembered that he had already asked two questions, so he had to step back.
There is a very interesting or embarrassing thing in the industry, that is, the more emphasis is placed on compatible products, the more compatibility problems it has, and the fewer problems with closed products. The typical chestnut is the former Windows and macOS, and now Android and iOS.
In fact, this comparison is "unfair", because the concept has been changed, after all, whether it is the variety of software and hardware or the number of users, it is not on the same order of magnitude, so it is unfair to compare the percentages. In fact, simply comparing the number of incompatibles, win and Android must not be as high as Apple's two systems, because the latter is too much "incompatible" software and hardware. However, in terms of consumers, what they see is that the "default compatible" win and Android have a lot of incompatibility problems, while the "default closed many incompatible" Mac and iOS "compatible" software and hardware rarely break out incompatibility problems and performance problems.
That is to say, win and Android,In order to achieve compatibility to the greatest extent,A lot of compromises must be made,On the contrary, it cannot be guaranteed to give full play to its performance advantages,And the closed Apple does not have this problem,From front to back,iOS system service only ipodtouch、iPhone、iPad and other limited hardware products,The operating system version of the same hardware product service is only iOS a system,The purpose of both sides is clear, and it is naturally easier to run in。
As a "local apple", the Bee Group has naturally been running on the road of learning from Apple, but it does not stop at the most imitating boss platform to open a high-level press conference, nor is it obsessed with producing some mobile phones that look like IP4 in addition to the notched Apple logo, they learn more and more deeply.
Bee has long had its own closed system, and it is a completely new system built from scratch completely abandoning common mobile operating systems such as Android, Linux, Symbian and QNX. Now they are ready to continue to follow in Apple's footsteps and get involved in the chip business.
However, it is precisely by the "drag" of Bee OS that Bee mobile phones, as the first batch of domestic smartphones, "got up early in the morning, but caught up with the late set", although sales are still growing, but the market share is declining. The operating system with truly independent intellectual property rights is not so fun,As a niche operating system in a niche,Bee OSThe attraction of professional software vendors and game providers has always been very low,Not to mention that this system is not only niche but also completely original,Publishing software on the bee OS platform,You need to learn to master a complete set of interface specifications and interface standards set by bees themselves,Developers have to learn almost from scratch,The development cost is very large,Software vendors are naturally avoided。 Even if it is a Fortune 500 company like Face Xiang and Mobile, it only dares to change the skin and change the module on the basis of the open source Android system.
The gang completely forgot the fact that Bee OS was earlier than Android and iOS, and many of them also developed software and games for the early Bee OS.
At that time, although the system versions were diverse and chaotic, relying on the marketing strategy of "brushing bee OS to cure the stubborn problem of deduction fees", the market share of bee OS was very high, and it was known as "the first system of copycat machines", and the user base was large, and software and games were naturally available. But when Bee started to build its own mobile phones, Bee OS was redesigned, with a new core and no longer compatible with other mobile phones, many of these manufacturers who came to support the new version of the system did not follow up to support the new version of the system. There is no way that the new version of the system is only installed on Bee's own mobile phone, and the market share has shrunk a lot, and the cost of the market has shrunk, so the fool will follow you!
On the one hand, Atletico Madrid itself and the vest go into battle to create large-scale applications and large-scale games, and on the other hand, they also "lure" private developers to make small and exquisite small applications through CTA crowdsourcing networks. However, the increase in the number of applications adapted to Bee OS in the Bee Wisdom Center is still a little slow, and those private developers who write small software games need a one-time buyout of Bee Software, and undertake later upgrade and maintenance, plus the first time transplantation of Bee's own software and games, Bee Software, Bee Games and Bee Mobile phones are actually complaining about Atletico Madrid's keeping Bee OS closed.
Because of these conceptual issues, Atletico Madrid often slapped the table with executives of related companies and other investors, and of course, in the end, it was his will as a major shareholder that was implemented.
After all, Bee Group is not a listed company, and it does not need to consider the pressure of shareholders and public opinion. For those executives and minority shareholders who can't keep one heart and can't unite around themselves, Boss Ma directly fired or bought them all out.
However, this kind of "dictatorship" will undoubtedly overdraw its temperament and prestige, and as Atletico's shareholding in Bee continues to decline, the opposition is growing. However, the bond between the entire bee system and Jiajing Company is too deep, and it is not easy to use the trick of connecting shareholders to use capital power to drive away the founders like in other places, and the shareholders can only endure it.
Long before the introduction of the first batch of external investors, Atletico Madrid specially established Jiajing Company, put many technologies and patents under the name of Jiajing Company, and then granted them to bees at a low price. If the shareholders on the board of directors of Bee had pumped off and kicked Atletico out, a year or two later they would have found that many of Bee's products had become illegal because of the lack of subsequent patent licensing.
However, this approach is indispensable, and when the contract is renewed, the board of directors will not continue to remain silent about these harsh terms, and Atletico Madrid will not dare to go too far, and the years of the subsequent renewal of the use agreement will return to normal.
It is precisely because of the fact that the previous way of maintaining control from the outside of the core may not last long, that Atletico Madrid chose to back down when other shareholders forced the palace at the beginning of the year. After the new equity reform, the bee group has a trend of developing like the Samsung group model, the shareholders will transfer their shares to the subsidiaries, the group head office will further weaken the sense of existence, and the independence between the subsidiaries will be further enhanced.
Although due to the reduction of equity conversion, it is not possible to share the continuous dividends of cash cattle bee games and assets Niu Bee Sur (sure store), but Atletico Madrid has also taken the opportunity to strengthen its control over companies such as networks, software, mobile phones, computers, and digital biology. Because of Atletico Madrid's own "death" and "fake clearance", the performance of these companies is very average, and there is not much fixed to grab.
Next, Bee Games launched a skin-changing game to grab money, and other brands of mobile phones and digital products appeared in the Sure store, and the headquarters of these two companies have also moved to the more economically developed Shanghai, but the headquarters of Bee's Bee Park is only left with Bee Network and Bee Software, which continue to serve as the headquarters of "Atletico Madrid's Bee". It is equivalent to saying that the bee group after the summer has actually split up and become two bees in the north and south, but everyone still shares the bee pass account system, but it is more "brothers and sisters".
This is also the reason why Meng Bin and the others felt that it was a little empty when they came to the bee garden, just like a quiet park: green trees, green grass, and no one, isn't it the feeling of a quiet and remote park?
Speaking of the North and South Divisions of the Bee Group, one of the fuses is the battery life of the bee mobile phone.
Atletico Madrid came up with a new mobile phone processor design for the bee mobile phone, and commissioned SMIC to produce it. As the only wafer foundry in the mainland, SMIC's process technology, which has suffered from technological blockade, has always lagged behind TSMC on the other side of the sea by one or even two generations, but for small orders such as bee CPUs, neither TSMC nor Samsung are interested in fighting for them, but SMIC is not very resistant to small orders because of its dissatisfaction with production capacity.
Then, naturally, due to the backward manufacturing process, the battery life of the bee mobile phone using this bee core varies greatly when running different applications, with the shortest battery life being less than three hours and the longest being 15 hours.
Because this bee core uses the hardware decoding chip designed by Atletico Madrid's "Absorbing the Strengths of All Families", the bee mobile phone is very power-efficient when playing voice, video and pictures, and if you watch videos through the Bee Fantasy Audio-Visual mobile version, it can fully support a whole day, meeting the desire of some users to watch movies and variety shows all day long. But if you play the game, it will fall below 10 hours, this is still playing the bee software is responsible for updating and maintaining, and is jokingly called the "bee son" of various official games, if you play those freshly baked folk games, there are even frequent cases where the battery will run out after only playing for less than three hours.
Because of this strange and unstable performance,After the new mobile phone is launched, it can be said that it has a mixed reputation,Users who like to use mobile phones to watch videos are full of surprises,But players who like to play games will have a pain,There are few games on the bee mobile phone,There are not many free cracks,The battery life is so pitted,The main frequency keeps up with the previous generation than the same generation is not enough for the process parameters to regress,It's unbearable! It is also because of their frequent protests that the management of Bee Games has thought about it, and under the matchmaking of people with good intentions, the performance growth rate has slowed down slightly because of the new mobile phone, and Bee Games and Suer Commerce simply got rid of Bee Mobile and the group and went it alone, and became Huhai Bee.
In fact, everything is just an excuse, and the high-consumption application of playing games can still reach 10 hours, which is enough to show that the strength of the new bee core is not bad, and the poor battery life of third-party games is mainly due to the fact that those private developers are completely based on the standard ARM hardware, and there is no special optimization for the dual-core bee CPU.
Atletico Madrid has a calm understanding of this, so it did not relax the pace of independent research and development of chips, but accelerated after the successful development of the "brainwave 3D printer", and the bee wearable device series displayed at this press conference is just a concentrated display of these achievements.
Although the speed of his printer for mass production CPU production is not fast, and various restrictions have led to the fact that his carbon tube CPU cannot be mass-produced and marketed at all, it is unbeatable in the world to use it in product trial production and chip testing.
Traditional chip design needs to repeatedly go through the process of preparing circuit diagrams, tape-out trial production, chip testing, and modifying circuit diagrams. Atletico Madrid's printer is used here to simulate silicon transistors with adjusted carbon tube components, which is equivalent to having a 24-hour dedicated service in a wafer factory, and there is no time to wait for the fab to arrange tape-out, which greatly accelerates the progress of chip design.
In addition, their so-called design is actually just "chopping and chopping", and all the functional modules that they don't need are cut, and they rely on simplifying the structure to reduce power consumption, so they quickly achieved results. Of course, chip research and development is fast, but production is not fast, so today is just a press conference, and the real market sales have to wait for a little chip inventory to be hoarded. Although the bee mall has launched a Y code for appointment sales, it is still not good to supply too little. For mobile phone users, please visit http://m.piaotian.net