Act 216 The Rapid and Crazy Expansion of Traveling Capital
The beverage factory sounds safe at first, but when Nick arrives at the beverage factory, he finds that the truth does not seem to be the same as he thought.
This is not a traditional beverage factory, or rather a small beverage workshop, which is not much different from the ordinary workshop of the Clayden Printing and Dyeing Factory, or the power line of the Winchester Arms Company.
If anything, the difference may be that the machines here are more rigorous, with glass bottles streaked across the tracks, drinks filled and metal caps snapped.
Why is it more rigorous?
Because the beverage pipes here need to be tightened tightly, which requires the use of a lot of rubber pads.
In addition, when the nozzle is opened to spew out the drink, and how long the bottle can be filled up. It's all very strict things.
In this era, there are no electronic chips that can intelligently control all this.
Therefore, all the work on the timing is done with a mechanical structure.
By machining all kinds of gears, large or small, by changing their size, everything is finally debugged.
During this period, it was no longer purely empiricism, but a lot of mathematical operations were added.
Some people may wonder, what is the use of mathematics? What is the use of advanced mathematics.
In the eyes of many people, it is enough to be able to add and subtract, and to be able to multiply and buy groceries.
However, mathematics as a tool can accurately quantify most of the things in this world.
Purely using experience to debug, it is not impossible to debug a production line that is perfect for the current one.
However, compared with making parts again and again, dismantling, installing, and debugging again and again, how can it be more convenient to calculate and then make it with a paper box pen?
Perhaps, in some simple things, such as the dwell time of spraying drinks and bottles, you can also use trial and error to figure it out.
But what if it's something more complicated?
For example, the shooting of various weapons.
One of the origins of human civilization is because of human laziness.
Because humans are lazy, humans invent tools.
Whether it's an axe or mathematics, it's a tool for humans to be lazy.
Trees that are difficult to knock down with bare hands are relatively easy to cut down with an axe.
Problems that are difficult to solve with experience are easier to deal with with with mathematics.
Of course, Nick didn't know all this, and all he saw was the final product. Although this finished product was enough to shock him.
Pemberton is a little different from Oliver and Tom again.
Unlike Oliver's unwillingness and Tom's escape, Pemberton at this moment is a manager who is in the development period of his career and has a great level of excitement and enthusiasm.
The least important part of a beverage factory is the recipe itself.
The most important thing is the management that the vast majority of consumers can't think of.
Whether it is the management of the production line or the management of transportation, in the end there is only one goal, which is more profits.
In fact, the cost of the drink itself is not high, even lower than the cost of recycling glass bottles every time.
What is really expensive is the packaging, that is, the bottle, and the transportation.
As a heavy commodity, but the price per unit weight is not very high, it is not suitable for large-scale transportation.
Therefore, Pemberton is dedicated to the establishment and promotion of the standardization system of the factory, and what he wants to do is to test it all here, and then find suitable locations in various places throughout the United States to develop more factories.
That said, it's a templated design. Because try to adapt to as many environments as possible. Therefore, in the establishment and implementation of rules and regulations, it is inevitable that there will be a rigid situation.
None of these Nicks had thought of it, though.
His focus, like all laymen, is the filling line for beverages.
"They're beautiful, aren't they?" said Pemberton, who was standing next to Nick, as he saw Nick staring at the line.
"It's really beautiful, it's ...... It's hard to describe!" Nick said, a little uncomfortably.
He was uncomfortable, not because he was not feeling well, but because he had the words to express what he was thinking.
What he saw was the beauty of neatness, the beauty of industry.
Industrial production is far from being as intelligent as imagined.
They just follow a set process, going on again and again.
This kind of loop, if cleverly designed, will reflect a very interesting sense of rhythm.
This sense of rhythm is accompanied by a product that is constantly being produced.
And human beings have a sense of satisfaction with manufacturing, or creation.
When they see this sense of rhythm, they know that there will be a product that will continue to be produced. It's like a dog that drools when it sees bones.
At times like these, they get excited just by seeing such a rhythm.
Nick, who had already seen this at Claydon Printing and Dyeing and Winchester Arms, had already established feedback accordingly.
As a result, he has become obsessed with this repetitive movement.
He even wanted to watch it all the time, all the time, forever.
Of course, for most people, nothing will last forever in their lifetime.
Perhaps many people don't realize that everything around them is changing rapidly.
Even if you go to school, it seems that today is no different from yesterday, and today and tomorrow will not change much.
However, when I was about to leave here one day, I suddenly realized that there was no change here, and it was clear that there had been a great change.
"Ahem, Mr. Nick, is there anything that Lord Doug has sent you for?" There's a ton of stuff waiting for him, and he can't afford to be here with Nick.
"Oh, oh, that's it!" Nick pulled the partially burned newspaper out of the pocket of his new clothes.
"The boss sent me to these places to take a look, and he seems to have a big plan. However, I was afraid that I would not understand, so I was sent to see them all. ”
When Pemberton heard this, he stared at the eyebrowless eye socket for a second, although it was a little rude, but he still felt that the person sent by Doug was really strange without hair.
However, when he heard Nick say something big.
He suddenly became excited, and he asked, "You're the head of the investment department of Claydon Investment Bank, right?"
"Yes!"
"That's great! I'll tell you, what is the great idea of Lord Doug. He wants to open beverage factories all over the world!"
"Huh?" Nick looked at Pemberton's excited appearance, his mind was a little bent, he just said that he had a big plan, but it was just perfunctory.
Could it be that he told the person in front of him that he wanted to run away, so he sent him over to see these things to increase his confidence?
But what the hell is it to open beverage factories all over the world?
You know, even in the west of New Haven and in the east of New Haven, there are some differences in the taste of eating, let alone the world?
The drinks in the beverage factory are, to some extent, relatively simple in taste. This carbonated taste, Nick himself can't accept it, he doesn't believe that other people in the world can accept this thing.
When Pemberton saw Nick's appearance, he knew what he was worried about.
There are so many people who have such concerns!
However, such a concern, in Pemberton's view, is a useless concern!
Because, the core of a beverage factory, has never been a beverage.
It's the way a beverage factory works.
In fact, the current beverage factory in Pemberton is not the first enterprise to produce a large number of beverages.
However, unlike those companies, Pemberton's beverage factory is more invested and has fewer human involvement.
And all this for what?
The answer is simple, it's about standardization.
It's not just the standardization of workflows, but also the flavors.
What are the benefits and advantages of this standardization?
The advantage and advantage of such standardization is that the taste of the drink will not be much worse anywhere.
In this way, the consistency of the product is maintained.
This is almost impossible for the current beverage companies.
Even, if it is not a worker pouring the material, the taste will change.
As for whether the taste of the drink can be accepted by the people who are covered.
Actually, this is not a true proposition, because it will definitely be accepted.
The prerequisite for acceptance is that there are enough ads.
Tastes of any person, or region, are constantly changing.
This change is not only with the composition, gender, and age of the personnel, but also with propaganda.
Human beings are creatures that have evolved slowly for so many years, and they may be inferior to animals in many aspects, but they have one ability that most animals cannot match.
That's – adaptability.
As long as there is enough publicity and a trend, more people can like it and form a habit.
Perhaps, some people will question that this is just imagination.
But in fact, it's not just a matter of imagination.
After all, the taste of New Haven has not been reversed at the moment. The carbonated drink produced by the factory, Cola, has a stable audience.
At first, they may have found Coke difficult to eat.
Not only is the color unsightly, but even if it enters the mouth, the carbonic acid has a spicy taste.
But once they get used to the taste, because the flavor contains a lot of sugar.
Instead, they become addicted to the taste.
Their addiction drives them to drink Coke non-stop.
Of course, those people only think that they like to drink Coke, and they don't know that they have become slaves to sugar.
After all, because of the carbonic acid, because of the other ingredients, Coke doesn't taste so sweet.
This is also the first successful implementation of Pemberton's philosophy.
Of course, he was able to succeed not only because his ideas were not wrong.
It's because the Claydon Group has given enough support.
The New Haven Times did a lot of coverage of Coke.
The newsboys who sold the New Haven Times also made a large number of circular bright red backgrounds and bottles outlined with white dye appear on the walls of the streets and alleys of New Haven overnight.
Coke!
Coke!
Coke!
Just like the original "Monopoly", it began to sweep New Haven.
Even, many people think that maybe one day Coke will become an iconic product like "Monopoly".
After all, people in other places now, talking to them about New Haven, they probably don't have a concept.
However, if you tell them that it is the origin of "Monopoly", they will excitedly say, "That's where it is!"
Of course!
Pemberton's ambitions, and the reality that Doug had seen, were silently spoken.
There is no way that Coke can become a representative of a city.
It can even be a representation of the United States, and of American culture.
Does Coke have any connotation?
It has no connotation.
It's just a fast-moving consumer product.
The reason why it represents American culture in another time and space is simply because the United States is strong enough.
Only if you are strong enough can you be so confident.
If it is a country that is constantly in decline, they may even regard everything that is unique to them as the source of backwardness and want to eradicate it.
Of course, although it is not as easy as "Monopoly" to get Coke into the world.
After all, Monopoly weighs less and is more profitable per unit weight.
Doug, however, is not opposed to having beverage factories open all over the United States.
And Doug isn't even opposed to Pemberton looking for more investors for the replica beverage factory.
Why?
Because only when other people also invest, the coverage of cola can become larger, and it can really gain an advantage in the competition of beverage companies.
In another world, Coca-Cola has beaten other beverages and become the undisputed king of fast-selling drinks.
It's because it's expanding rapidly and there's no pattern of collapse.
By controlling the beverage puree and sales channels in their own hands, the bosses of the foundry can only do a penny, and they can't even interfere with daily management.
In this way, it is controlled from the source and the tail, and the intermediate links are released, so that more people can make money.
In the end, Coca-Cola's factories spread all over the United States defeated other beverages that could not achieve consistent quality.
Coincidentally, the founder of Coca-Cola, another world, is now Pemberton next to Nick.
It's just that when Pemberton established the first Coca-Cola factory, he was already an elder.
And now Pemberton, who is next to Nick, is just a young and middle-aged entrepreneur who has just had an idea.
Therefore, while he persuaded Doug, he was also instilled by Doug.
For him, Doug is both an investor and a fund.
And Nick, after listening to Pemberton's thoughts, put together the last piece of the puzzle in his head.
The final piece of the puzzle needed for the Claydon Group was a rapid and frantic expansion with a lot of money.