Chapter 635 - Low Open High Sales (First Update, Ask for Subscription)

Pangu 6th generation computer, the overall hardware is actually no different from Pangu 5th generation. The hardware configuration of graphics card, memory, hard disk, and so on is almost identical.

Although the configuration of the CPU is different, relatively speaking, the CPU of the first generation of Luban has improved its architecture compared with the previous generation XRM32 chip. Fixed a number of flaws found in the previous generation, as well as the architecture itself that could consume less power and deliver better performance. However, the 1-micron process level is really a generation behind the 0.8-micron process that AMD has popularized.

But this 1 micron process level is domestic!

AMD's technology is very advanced, but it is reluctant to share the technology, let alone tell you the design drawings and let you see the production line. Even the production workshop is not allowed to be visited.

The layout and area of the workshop, how the workers manage the production, how the quality is inspected, how many people and how many rooms there are. These are trade secrets, and they won't tell you the slightest.

It is precisely because of this that Lin Qi recognized the reality that even before the collapse of the Soviet Union, China was blocked by Western technology. Part of the technology is open, but it's just an illusion. In fact, the technical blockade is the norm, and the technical blockade includes, not telling you that you have this technology, not telling you the details, not telling you the production process, not showing you the factory, not letting you know what equipment is needed for production, what process, management system and training are done.

These things are completely secret.

The things that can be known are only some faults. Even, there were mistakes in the technical route in the past, and the faulty production line was misleading. Therefore, selling these production lines that will not pose a threat to developed countries, most of these production lines and technologies, most of which China is about to be able to tackle on its own, has not saved much cost by introducing them, and has not acquired many new technologies. The so-called management experience is even more nonsense......

Japan, which has refined management, will not be able to resist the economic recession. The positive cases mentioned in "Evergreen", good corporate culture and first-class management system, the results are ...... Those companies that are considered to be first-class are better able to thrive. In addition, there are some negative examples of wages, the so-called management chaos, corporate culture failures and the like, as a result, decades have passed, the author of "Evergreen" will never believe that the companies with excellent management systems and corporate culture he listed, the average development level of several decades, far inferior to the failed companies he listed. Many companies that were mentioned as having a chaotic management system and not having a good corporate culture later overcame those problems and became eugenic. However, due to arrogance and superiority, many high-performing students have business performance far lower than the stock market average index such as the S&P 500, or the average index of the same industry. Even the market average can't be compared, and many even go bankrupt, that is, the so-called advanced management and first-class corporate culture of the company.

Therefore, the key to a great enterprise is to be great first, and then there is a so-called series of management systems and corporate culture. Instead of engaging in a series of scientific management systems and corporate culture first, it will become a great company.

Many economists and analysts tend to reverse cause and effect. I made a mistake from the root, but in the wrong direction, I kept studying and constantly came up with some wrong inferences.

Although Lin Qi is no longer superstitious about management and corporate culture, he has always believed in technology and innovation. What promotes the development of human society is not the management system and enterprise culture, but the technology! The so-called management and enterprise culture can be carried out before the industrial revolution. But it doesn't work, the management team uses these theories to beautify themselves and belittle other employees in different roles and positions, so that managers can get more pay.

Relatively speaking, the advent of new technologies and the ability to innovate can break the routine and truly gain a leading position for a period of time.

It is precisely for this reason that technology is more important than management and culture, so what Western countries like to hide is this kind of technology that is really related to strength. And constantly keen to promote management, corporate culture, market economy theory and the like to others, it seems to have a certain truth, usually not necessarily useless things. Intensive study of market economy theory, corporate culture and management system, can only become a qualified housekeeper, and absolutely cannot become a strong person who changes the world and obtains a leading position.

It is precisely for this reason that Lin Qi would rather make his own Luban 1-generation chips with 1-micron process than continue to rely on AMD foundry. After all, technology is a quarter of AMD's stock, and it can't eat AMD's core factory, Lin Qi naturally knows that this kind of technology company actually has a motherland, is seriously limited by politics, and serves politics. Even if it is for the sake of economic interests, it will cooperate with the new venture group for a short time, but once the US government gives an order, an American company like AMD, even if its interests are damaged, will turn against the new venture electronics group.

And because the Pangu 6th generation is for the world market, it is impossible for Lin Qi to let consumers pay for the feelings of China's domestic lithography machine.

It is precisely for this reason that Lin Qi had no choice but to use water cooling and heat dissipation, as well as giving away digital cameras, so that the computer has video functions, these selling points.

However, after this press conference, the 6th generation of Pangu was questioned more than the previous generations. The main thing is to focus on the price, because Pangu has taken the cost-effective route from the beginning, so consumers have been raised to have an appetite. Therefore, they expressed their dissatisfaction with the price of Pangu 6.

"IQ tax, the dual-core version of Pangu 6 is 998 US dollars, with this budget, go directly to Pangu 5 generations. In addition to the fact that there is no flashy water cooling and no camera, the configuration is absolutely complete with the 6th generation dual-core version. ”

"After testing, the Pangu 6 generation has a slightly lower performance than the 5th generation if it is not cooled with water cooling. With water cooling for heat dissipation, the performance is about 15% higher than that of the Pangu 5th generation, which is not a big difference, but after water cooling, the machine is much heavier. Moreover, 15% of the performance, is it worth changing to a new machine? I don't think it's worth it, if you have the ability to act, modify a set of water cooling and heat dissipation, maybe Pangu 5 can surpass 6 generations!"

"It's not cost-effective, the quad-core version is down to $998, I'm willing to try it, and now the price will wait and see. ”

"Don't look at it that way, Pangu 6 generation is actually quite innovative, popularizing water cooling, not only good performance, but also quiet!

"I just don't play with computers, the old computers explode, and I don't buy Pangu 6!"

For the six generations of Pangu, it was also mixed for a while, and many users who pursued cost-effectiveness chose to wait and see.

Many merchants who placed orders in advance were worried that this batch of goods would lose money. However, considering the cooperative relationship with the new venture electronics group, it is generally possible not to return the goods without returns. But if it doesn't sell well, it is estimated that no new orders will be placed in the future.

But surprisingly, soon after Double 11, TT started a version update, and the video chat feature appeared. Although, the video pixel is not high, and it is also limited by the network speed, and the card is very powerful.

However, seeing a real person while chatting still excites many Internet users.

"Excuse me, do you sell cameras? I want to install a camera in Pangu 5. ”

"I'm sorry, the camera is not for sale, for the time being, it is sent by the Pangu 6th generation. ”

"Hey, that's no way, buy it!"

"Hey, let me tell you, Pangu 6 is really good...... This video chat function, I can see the girl smiling at me, it's so fragrant!"

This unexpected function has made the sales of the Pangu 6th generation, from a few days on the market to the unpopular market, and the new product can not be sold for the Pangu 5th generation, which has been on the market for a year.

However, with the launch of the TT video chat function, many netizens who want to chat with the opposite sex online and see the real appearance of the opposite sex have gritted their teeth and bought Pangu 6 generations!

Therefore, the sales of Pangu 6 generation are almost low and high, and the reputation is not high at the beginning, and the evaluation is not high!

But later, many of these consumers who were killed and did not buy bought quietly bought again.

……

"Mr. Lin, the order data of Pangu Six Generations has been counted, and in nearly 20 days, the order has grown from less than 20,000 units a day at the beginning to more than 300,000 units a day now. Since there is not enough inventory, consumers need to wait in line for home delivery. There are already 4.5 million units of reservations, which is a bit behind the fifth generation, but it is also very good, and the average daily reservation ratio of the entire order has increased over time. ”

Xiao put the information in front of Lin Qi and said a little excitedly.

Lin Qi looked at the data, which made him very excited. After all, the Pangu 6 is the only generation, with limited performance improvements, but it is still more expensive than the previous generation. broke the Pangu host of the new venture electronics group, and even if the price increases, there must be a decent hardware performance improvement.

This time, the Pangu 6th generation is basically not much different from the Pangu 5th generation, which is equivalent to the same generation of products, but the price is still rising strongly!

Being accepted by the market also shows that the innovation of Xinchuang Electronics Group has been recognized by users. It's already to the point where you can increase the price with your ability.

"Pangu 6 generations, no longer pursue the cost-effective route!" Lin Qi thought for a while and said, "From December to next year, the advertising budget of 1 billion yuan will be hard pushed on TV, paper media, and the Internet! In addition, celebrities all over the world will carry out advertising endorsements, and the overall advertising budget of the 6th generation will be increased to 2 billion!"

"2 billion a year?" exclaimed, "Isn't it too cost-effective to do this, it's better to reduce prices and give profits to consumers......"

"No, the cost-effective route has come to an end, and we will not blindly pursue cost-effective in the future!" Lin Qi smiled and said, "Because, we no longer pursue hardware shipments! In the future, the compatible machine market will be opened, and there must be some cost-effective compatible machines." But if we officially focus on cost performance, if the hardware can't make money, the compatible machine can't be developed!"

For example, why can IBM's PC compatible machine be developed?

In addition to DIY personalized custom hardware, more importantly, many manufacturers can make the same hardware as IBM's PCs, at a lower price, but still make money.

In essence, it is because IBM's PC hardware profits are too high, and this pricing not only allows IBM to make money by selling computers, but also does not bring too much pressure to those manufacturers in the compatible computer market.

If IBM focuses on cost performance, the annual profit of a computer is not allowed to exceed $50. As a result, the PC compatible machine market could not develop from the beginning.

It is precisely for this reason that Pangu should gradually open up and encourage compatible machine manufacturers, so Pangu's official computers will become more and more expensive.

In the future, whether it is the Pangu computer sold by Xinchuang Electronics itself, or the compatible machine sold by other manufacturers, as long as the Pangu operating system is installed, the effect will be similar for the entire ecology.

It is precisely because of the change in strategy that we do not pursue cost performance.