The first feedback was the 1,000 screens of the Xinlian Cinema Line, the box office number and attendance rate of more than 60 theaters.

The attendance rate is about 40%, and there are two screenings today, with a total box office of more than 3.2 million!

When Yang Ming and a few people heard the number of jù said by Liu Xinsheng, they could neither talk about happiness nor loss in their hearts, because this is a very normal number for a movie produced by a newcomer and a new company, and even some other newcomers who have just debuted have not yet achieved this result!

After a while, there were also a number of jù from the Donghai Cinema Line and the Academy Cinema Alliance!

Donghai Cinema Line, with an attendance rate of 50% and a total box office of more than 10 million.

The college theater line, with an attendance rate of 80% and a total box office of more than 2.4 million.

In other words, today, Yang Ming's "My Sassy Girlfriend" was released twice in the evening, with a total box office income of 15 million!

There is no problem in recovering the cost according to this result, but there is still a long way to go to meet Yang Ming's expectations.

It's just that Yang Ming didn't expect that the academy cinema chain would have such a high attendance rate in this off-season, and only half of the screen released by the Xinlian cinema line also won a box office of more than 2.4 million.

You must know that the ticket price of the college theater line is 15 yuan, which is 5 yuan cheaper than the ticket price of other theaters, and you can only buy tickets with a student ID.

The most surprising thing for Yang Ming was that the attendance rate of the academy was 80%, which is a very rare number.

"Continue to increase the publicity of the Xinlian Cinema Line and the Donghai Cinema Line within a week. Yang Ming thought for a while and said.

The box office of the movie has the greatest potential in the first week, so Yang Ming will definitely not give up the plan to continue to promote in the first week, and because of the restrictions of the education department on the side of the academy theater and the current 80% attendance rate, there is no much point in doing further publicity.

"Hmm!" Liu Xinsheng nodded easily.

Today's box office on the first day is more than 15 million, and there is no problem in recovering the cost, Liu Xinsheng put his mind at ease, although the attendance rate of Donghai Cinema Line and Xinlian Cinema Line is not very satisfactory, but thinking about Yang Ming and the company's status, he is also relieved.

For the first time, you can't be too demanding, and it's good to be able to not lose money.

After a while, everyone who had been counted said goodbye and went home with different moods.

The next day, reports from major news media outlets were also published.

Compared with yesterday's unsatisfactory attendance, most of the reports of various media have made positive comments on Yang Ming's first film.

"In our traditional Chinese society, the concept of male superiority and female inferiority has been passed down for thousands of years, and it can even be said that it has melted into our blood. But in the opposite way, Yang Ming, a genius newcomer, not only showed his superior musical talent before, but now through this movie, he has re-portrayed and shaped a different woman in the new era, as the female lead, Hua Xiaoyue, perfectly interpreted the role of this named Song Mingxi!"

"My Sassy Girlfriend" is a typical Yang Ming-style romantic love film: low-cost small-scale zuò + sensational + youth idol, which combines the freshness and delicacy of the idol dramas filmed by Yang Ming before, the romance of European literary films, and the nonsensical and funny comedy movies into a sensational story that happens around us. ”

The simple and clear plot, the fresh and bright rhythm, and the jokes caused by "Honest Men and Evil Women" are endless. However, these jokes are not funny and shoddy nonsense for the sake of being funny, but a funny, light-hearted and natural comedy that makes people feel bored in the film that lasts for more than two hours. ”

"Hua Xiaoyue, I just want to peek at you, I don't love so much. Just a little love. Other people's love is as deep as the sea. My love is shallow. This girl who has never had any acting experience again, completely interprets the way a modern woman treats love, she looks savage on the outside, but she is extremely weak on the inside, I like this newcomer's performance very much, I just want to say: others are eyebrows, I just want to peek at you. ”

Many news newspapers and periodicals have basically reported Yang Ming's "My Sassy Girlfriend" positively, and praise and exclamations are everywhere.

Among them, especially the "Film Weekly", which is a well-known film journal in China, the comments written by the well-known film critic Wu Linfan are the most straightforward, and even praise Yang Ming and this movie to the sky.

"Whether it is this year's Golden Dragon Awards, or the Academy Awards of the United States, or the Best Film Music Award, there is still no suspense!"

The title of the report written by Wu Linfan is extremely eye-catching, and many people are attracted by the report he wrote, but when people who have watched the movie "My Sassy Girlfriend", after reading this report, they feel that this film critic is not talking nonsense, but what he says is the truth.

This report doesn't start with the movie itself, but instead talks about the songs and soundtrack.

"ibelieve" and the violin soundtrack at the end!

It's just that Wu Linfan didn't know what the name of the violin soundtrack was, and he strongly asked Yang Ming to announce the score and name of the movie music played on the violin!

Next, the well-known film critic used another title to comprehensively evaluate Yang Ming's movie.

"With your head held high, you will never see the tears that I shed with my head down." 》

"A lot of times, people want to cry, they really want to cry, but they just can't cry. However, there are times when people don't want to cry at all, but they have an urge to cry, you want to hold back, but as soon as you relax, tears flow out. The movie from the beginning. ”

Wu Linfan used beautiful words and admiration throughout the whole article, and almost praised Yang Ming and this movie as a rare type in the sky, but it can also be seen that he loves this movie in his heart!

The next day, news reports from major media, one-sided positive comments on "My Sassy Girlfriend", coupled with the comments of viewers who had already watched the movie last night, made "My Sassy Girlfriend", which began to be screened at noon that day, suddenly become popular.

Whether it is the attendance rate or the box office, all of them are good.

After everyone on the Oriental Dream Company heard the news, they all cheered happily, and Yang Ming slowly breathed a sigh of relief in his heart, and his word-of-mouth publicity plan began to be implemented.

In fact, before the movie "My Sassy Girlfriend" was released, Yang Ming had already determined the publicity plan in his heart.

In the early stage, the viral marketing of the popcorn video website created a topic to attract the attention of the public, so that everyone knew that there was a movie called "My Sassy Girlfriend" that was about to start being released.

At the same time, it also used the guò heavy prize link to hype up the topic of the event and further deepen the impression of "My Sassy Girlfriend" in the hearts of the public.

In the end, it is to wait until the movie is screened, and through word-of-mouth marketing and publicity, it ignites the box office hit.

This qiē plan was determined to be implemented by Yang Ming after careful consideration, others can't be sure of the quality of this movie's reputation, and can't be sure what the quality of this movie is, but can Yang Ming not know?

If you think about the influence of this movie in East Asia in the previous life, you can know the classics of this low-budget romance movie.

After the movie "My Sassy Girlfriend" became popular, countless girls with brutal tendencies were cultivated, which made men in the entire East Asian region complain, and since their girlfriends watched this movie, the number of fists they received has increased a lot.

This kind of plan can only be thought of by Yang Ming, and only he dares to do it, because only he knows how classic this movie is.

That's why he developed a publicity plan that focused on word-of-mouth publicity.

Now that the media are all positive, coupled with the word of mouth from the audience who have watched the movie, the attendance rate and box office of "My Sassy Girlfriend" have become popular all of a sudden.

This kind of shape directly affected the same type of movie "Campus Times" premiered by Zhonghuang Entertainment today.

Originally, whether it was Zhonghuang Entertainment or Bai Chongshi, in the morning, when they learned about the box office and attendance rate of "My Sassy Girlfriend", they all laughed, and they didn't take this movie and Yang Ming to heart at all.

The 40%-50% attendance rate of ordinary cinemas and the box office of 15 million on the first day of release are not difficult at all for "Campus Times", which Zhonghuang Entertainment spent a lot of money to shoot with a group of luxury lineups.

Therefore, in the morning, the people of Zhonghuang Entertainment, after learning about the number of "My Sassy Girlfriend" yesterday, did not take this movie to heart.

However, with the release of the film review reports of various media in the entertainment industry in the morning, the shape of the shì mutated, coupled with Yang Ming's plan to use word-of-mouth publicity, all of a sudden, "My Sassy Girlfriend" suddenly became extremely popular.

News media, online media, TV and radio, various news media, all about "My Sassy Girlfriend" reports and comments.

suddenly put the limelight of "My Sassy Girlfriend" at the center of public opinion.

Tong guò's hot form shì made "My Sassy Girlfriend" go all the way up at the box office after it started to be screened in the cinema at noon, and in the evening, it was hard to find a ticket.

The premiere of Zhonghuang Entertainment's "Campus Times" started at six o'clock this evening, and their scene was much bigger than Yang Ming's.

Not only was the premiere held in the famous Great Hall in China, but there was also a red carpet catwalk, and Emperor Entertainment invited several well-known celebrities in the entertainment industry to attend their movie premieres tonight.

Of course, coupled with Emperor Entertainment's own superstars and artists, the whole premiere is simply starry, it is too dazzling.

Entertainment media across China, as well as some well-known film critics, have also been invited to attend the premiere of "Campus Times".

Wu Linfan, a well-known film critic of "Film Weekly", was also on the invitation list, he was not absent, he came on time, did not stay too long on the carpet at the door, walked directly into the auditorium, sat in his seat, and waited for the start of the movie!