As soon as the publicity about "Once Upon a Time" appeared, it caused a huge sensation.

There are many people in Hong Kong, the mainland, Southeast Asia, Japan and South Korea, and even Europe and the United States, vying to discuss. Because, before Tsui Hark's "Smiling Proud Jianghu", the fights, art and special effects of the movie created a new atmosphere of action movies in this era.

Even many viewers in the United States are more interested in the story of the mysterious Oriental knight.

In addition, Jet Li's popularity has also started, and he can be called an international superstar with his own traffic. Although Guan Zhilin, the actor of the thirteenth aunt, is not very famous, she has attracted countless eyeballs by virtue of her appearance.

This story, with IP and Tsui Hark alone, has become a hot topic in the global entertainment industry. In the eyes of peers, they are not only a little envious and jealous.

"It's really more human than human, it's infuriating! My movie, although a single film is not as good as Xu Lao Wei, but I can make five films a year, and the total box office added up is not much inferior to Xu Lao Wei. The profit is even higher than him, but why doesn't anyone brag about me Wang Jing so much!"

Xingjing Entertainment, Wang Jing looked at the promotional poster in his hand, very unwilling, this "Huang Feihong" is estimated to be another blockbuster that has set a box office record, it is foreseeable that the new wave of martial arts will flourish in the future, but he is not the material for making martial arts, and it is useless to be envious.

Stephen Chow is also a little moved, although he is now making a lot of money, but compared with an international director like Tsui Hark, the pattern is still far behind, and now Stephen Chow is also making his own movies, and the mythological theme of "Jigong" also uses some special effects, but the budget must not be compared with Tsui Hark's.

But as a director, who doesn't want to shoot a really top blockbuster like Tsui Hark and Cameron?

And the hugely expensive "Huang Feihong", which has not yet been released, is popular before it is speculated. At present, the announced budget is also 200 million productions. In fact, the production budget is 160 million, and the advertising budget is 40 million. The claim of a budget of 200 million is not an exaggeration.

Golden Harvest, New Arts City and other Hong Kong counterparts were also taken aback, before that, the filming cost of "Once Upon a Time" was not disclosed, and after it was made public, they made speculations one after another.

Now it is confirmed, and it is another 200 million big production, which means that the new entrepreneurship department will have this kind of blockbuster for the purpose of the global market every year.

Although this kind of blockbuster is not aimed at the traditional market of Hong Kong films, it will definitely sell well in China, Hong Kong and Southeast Asia, and it will definitely impact Hong Kong films in the same period.

Therefore, Hong Kong's film and television industry, during this time, is ready to temporarily avoid the edge.

Now everyone knows that during the release of the top blockbusters of the new entrepreneurship department every year, it is best to stagger its films and show some unimportant low-budget movies. During this time, when I put the movie created by my own company with a lot of money, I can't think about it, and I want to find the street.

"200 million budget......" Zou Wenhuai looked at the newspaper and smiled a little bitterly. If Golden Harvest raised all the cash, it would indeed be able to raise such a large amount of money, but if it was desperate, a movie would lose money, and the company would have to go bankrupt. Such a big gamble, Zou Wenhuai still can't do it.

After all, although he is the major shareholder of Golden Harvest, there are still many other shareholders. What's more, even Zou Wenhuai himself is gradually seeking stability and no longer taking such a big risk.

After all, for the new entrepreneurship department, 200 million funds are only one thousandth. It doesn't hurt to lose it all, with the speed at which the rest of the company's business recovers, it may only take a day or two to earn back this loss.

However, a company as small as Golden Harvest went bankrupt when it lost money.

The pattern limits the courage of Golden Harvest!

The new entrepreneurship department is so bold because the scale is too large, and there is more capital to make mistakes.

What's more, it's not necessarily a mistake, it's just an adventure!

……

On February 8, "Once Upon a Time" was released simultaneously in major theaters around the world, and all the theaters under the new venture were opened at the same time, but outside the theaters, it was already overcrowded.

Directed by Tsui Hark, for Chinese audiences, it means a classic, and in the publicity, it is even more stingy and beautiful, saying that this is the beginning of a new era of martial arts.

As soon as it was released, it received countless praises. On the same day alone, the box office of Hong Kong and the mainland has accumulated and exceeded 8 million!

"It's so enjoyable, this is the real martial arts, the action is sprinkled, arrogant, Huang Feihong is worthy of a generation of grandmasters. ”

"The music is so exciting!"

"I have a lot of aftertaste, and I want to watch it again"

"Damn, ghost, you are still pretending to be forced in front of Huang Feihong, isn't it still scrapped!"

"Obviously, martial arts are not as good as "Smiling Proud Jianghu", but the details of the fights are more perfect and rhythmic, and it is so cool to watch!"

All of a sudden, there was a boom in the streets and alleys, and many people couldn't wait for the second part of the addiction.

……

"Very good, Tsui Hark didn't say anything big this time. ”

On the streets of Tokyo, Lin Qi walked out of the theater, and the person next to him was still unsatisfied, his face was flushed, and his mouth was full of admiration.

Lin Qi was also very surprised, he asked for a bunch of new technologies, Tsui Hark used them, and every shot was more powerful than he imagined. It's completely different from the low-cost fast food that is not too elaborate and the details can't stand scrutiny!

And this movie, Lin Qi has seen another version in history, and that version costs less than 10 million, which can be regarded as a classic. But compared to the current version, there is still a huge gap.

This feeling, like the Chinese New Wave martial arts, suddenly reached the level of Hollywood in detail.

In just one week, the box office continued to refresh, directly to 70 million, and the front pages of major newspapers did not know how many times. At the same time, cinemas in Hong Kong, almost a few days with a new poster, attracted more fans to the cinema.

The overseas market is also making a big splash, and not only in Japan, which is partially connected to Chinese culture, has a foundation of bushido, and the audience is very receptive.

The European and American markets have set off a martial arts craze, which has always worshiped heroism, and unlike traditional muscles, Jet Li has created a drifting and manly Huang Feihong.

And the classic martial arts moves have even become everyone's usual greeting gestures, and the name Huang Feihong has spread all over the streets and alleys.

At the same time, the European and American blockbusters "Batman" and "Lethal Weapon 2", which were released almost simultaneously, were completely suppressed by "Once Upon a Time" at the box office.

These two movies are also considered big productions, and even if they get to future generations, they can be regarded as big IPs. However, limited to the technical level and fight design, compared with "Once Upon a Time" in the same period, it is like a cloud.

If Hollywood's special effects are as developed as they will be in the future, it may be fine. But now, the application of special effects is still the patent of a few movies, such as Cameron's technical control, which likes to use a lot of computer special effects technology. Other blockbusters are still a little worse.

Plus the action design!

Hollywood used to have good action design, but most of them were Westerns, and the various handsomeness of the gun design was indeed a terrible mess. The action design of other fights is more worrying.

"Another masterpiece of new entrepreneurship!

If it weren't for the 80s, Lin Qi would almost think it was a bad review, after all, many masterpieces in the 21st century describe bad movies.

In just one week, Tsui Hark was also very busy, tossing and turning between banquets, and as the box office continued to refresh, his fame was gradually refreshed.

Tsui Hark and Jet Li complement each other and achieve themselves, upon a time in China is an English name, translated into Chinese is the Chinese past, is the name of Tsui Hark borrowing from the American past, he wanted to describe an era, and he did it and made this film.

And the biggest winner is Lin Qi.

Not only Tsui Hark and Jet Li and others, the contract has been tied for ten years. The IP of "Once Upon a Time", well, the IP of the special Tsui Hark version of "Once Upon a Time" will also become a long-lived IP that can continuously harvest the box office!

Historically, before the "Once Upon a Time" series of movies, Jet Li and Guan Zhilin were basically making a popular film, and they didn't worry about making money at all.

It wasn't until later that this theme was filmed too much, and the audience was aesthetically fatigued. In addition, Tsui Hark, Jet Li and Guan Zhilin can't always shoot this series. Therefore, it is inevitable that this series will not be able to find a replacement combination later, so after the 21st century, it is no longer a super IP.

But even so, benefiting from the popularity of Wong Fei Hung movies in the 90s, and later following the trend of a bunch of Wong Fei Hung movies and TV series, it also became popular with some new stars.