Friday.

In the days of MBA at Xia University Business School, Xi Ming's thinking was colliding fiercely with the thoughts of his predecessors, students, experts, professors, and teachers every day, and his pattern seemed to be opened up all of a sudden.

Business strategy class.

The professor said.

At present, small and medium-sized enterprises that are growing often have a common characteristic. That is, the specific business of the company is pat on the head by a boss and do it if he wants.

In the process, we never consider whether the project is in line with the actual operation and income of our company in the short and long term. Even, some people who think they are so-called "entrepreneurs" say that their enterprises will reach the level of listed companies within three to five years, and their companies will hold billions, tens of billions, or even hundreds of billions of capital and assets, and will make large-scale acquisitions of listed companies in the future.

It feels like these extremely fantastical "entrepreneurs" are sleepwalking in wonderland all day long.

And when it finally comes back to reality, it's like waking up from a sweet dream and falling to the bottom. Everything around me is full of holes and irreparable, and trying my best to remedy it is actually useless.

The company is facing extinction, and the "fantasy entrepreneur" has also become a "real beggar", evolving from calm and self-congratulatory to "self-pity".

We might as well think calmly and think, why are there many companies that end up like this? This is the reflection I leave to you today, we will talk about it next time, and we will end the class in a while. Let's all prepare for a moment to participate in the dialogue, Mr. Xu Jiayin, Evergrande. The professor said.

After the BRICS meeting, Mr. Xu Jiayin was very interested in the investment in the city of Xiashi, and Evergrande began to contact with Xiashi Business School and was ready to cooperate.

Who is Xu Jiayin?

Xu Jiayin has been very popular these days.

According to Forbes data on September 18, Xu Jiayin became the richest man in China with a value of 39.1 billion US dollars (about 256.8 billion yuan), surpassing the three old acquaintances on the list, Ma Huateng, Ma Yun and Wang Jianlin.

Evergrande's strong performance is the main reason for Xu Jiayin's soaring value. In Evergrande's semi-annual report released at the end of August, Evergrande's net profit more than tripled, the net debt ratio was halved, and the stock price rose more than 4 times!

Why did it go up so much?

As soon as man thinks, God laughs. As soon as the stock price fluctuates, the rich will change seats!

Now the bigwigs in the rivers and lakes are staging the drama of "the emperor takes turns".

However, Xu Jiayin's new richest man only sat for a long time, and he didn't cover the heat, and after a few hours, the stock price fluctuated for a while, and Ma Huateng returned to the top of China's rich list, and even Ma Yun overtook the past, and Xu Jiayin fell back to third place again.

Then, as the U.S. stock market opened in the evening of Yenching time, Alibaba's stock price rose, and Jack Ma surpassed Ma Huateng to become China's richest man again.

Since then, the throne of China's richest man has changed three times in one day.

I especially remember that a month ago, Ma Huateng's personal wealth was 36.2 billion US dollars, surpassing Ma Yun's 35.6 billion US dollars, and he became the richest man in China.

A few months ago, Wang Jianlin sat on the throne of the richest man in China, from Wang Jianlin's turn to Ma Yun, and Ma Huateng, the outside world said that this is the list of iron, the richest man in China.

Slipping through the mouth and becoming popular directly.

Wang Jianlin sits, Wang Jianlin sits, Wang Jianlin sits after Ma Yun sits;

Ma Yun sits, Ma Yun sits, Ma Yun sits after Ma Huateng sits;

Ma Huateng sits, Ma Huateng sits, Ma Huateng sits after Xu Jiayin sits;

Xu Jiayin sits, Xu Jiayin sits, Xu Jiayin sits after Ma Huateng......

Auditorium.

Hundreds of MBA students gathered in Xiamen.

President Xia University, the dean of Xia University Business School, and government leaders accompanied Xu Jiayin to the rostrum.

Zhang Zheng of Xia University Business School opened his remarks: "In these years, not only is it difficult to make a "down payment" for buying a house, but even the "richest man" is not easy to be. Mr. Xu's road to the richest man this year is quite bumpy, and the news that he is worth more than Ma Yun to sit on the throne of the richest man has not yet spread, and there is news that the richest man is only sitting for half a day and returning it to Ma Yun, so the cycle goes on and on, the richest man in 2017 is difficult to be, Mr. Xu has the most right to speak, Mr. Xu, you say a word.

"I'm so tired. ”

The whole auditorium burst into laughter.

"Formal greetings, MBA students, good afternoon, I am honored to be invited by the President of Summer University and the Dean of Summer University Business School. In the future, we Evergrande will enter Xiada, the most beautiful coastal city in China, and it depends on all of you here, we are late in Xiashi, and the construction is very good, but I believe that the future will be better!"

"Bang bang!" burst into applause.

"Xia City University invited me to come, so I'll tell my own story about Xu Jiayin. I was the son of a farmer, and when I was a child, I lived in a dilapidated house with a quilt full of patches. One of the most vivid scenes in my memory is: the steamed buns and sweet potato cakes that I brought to school turned moldy and hairy after three days. But I still don't want to throw it away, and continue to eat it after washing off the mold.

I lost my mother when I was eight months old, then worked as a tractor driver, and then went to Wugang as a steelworker for ten yearsBefore the age of 36, my Xu Jiayin's life had no intersection with real estate.

When I first went to Shenzhen, Xu Jiayin couldn't afford to rent a house, so I could only live in the corridor of a friend's house for a few months, and then moved to a small kitchen that I didn't use.

In 1996, I helped my boss set up a real estate company and made a profit of 100 million yuan, but the boss only gave me a salary of 3,000 yuan. I can't get angry.

In 1996, Evergrande was established in a private house. At the beginning of Evergrande's establishment, it was also faced with the difficulty of having no one, no money, and no projects. At that time, I was very bold, and I didn't have the money to buy land at the beginning, so I played the trick of the white wolf with empty gloves, persuaded those "landlords" to agree to let me buy land in installments, and then borrowed this instalment promise, and turned to the bank to borrow, so the problem of funds was solved.

In 1997, the financial turmoil swept across Asia, Hong Kong's real estate collapsed, and the real estate companies in Guangzhou's property market were also frightened and couldn't let go. With the strategy of "small area, low price, low cost", that is, taking the road of small profits and quick turnover, I not only quickly completed the return of funds, but also jumped up and was promoted to the top ten in the real estate industry in Guangzhou, which laid Evergrande's position in the industry!

In 2006, I set my future goal: No. 1 in China and No. 1 in the world!

In 2009, Evergrande was successfully listed on the Hong Kong Stock Exchange!

In 2016, Evergrande Group's total sales in the real estate business reached more than 370 billion yuan, an increase of 220 times compared with 1.7 billion yuan in 2006. As a result, we have stepped into the ranks of the world's top 500 companies and become the world's No. 1 real estate company!

Nowadays, Evergrande has entered a great era of diversified operation, and Evergrande absolutely controls as many as 10 listed companies, involving real estate, finance, sports, Internet, culture, health and other fields.

Some people say I'm amazing, and I feel like I've just blown all the, and finally turned it into reality.

……

In this forum of Xia Da dialogue with Xu Jiayin, Xi Ming saw a peasant boy who studied in abject poverty and hibernation in the steel factory, honed in the Shenzhen market, rose in the Guangzhou market, and became a blockbuster in Hong Kong.

He saw a capable person who is changeable, and the mediocre person is afraid of change, and the reason why many people can't achieve successful deeds in the ears of others in their lifetime may be because they are afraid of change and dare not try.

And Xu Jiayin dared to try, so he succeeded.

Xi Ming continues to perceive and absorb the spirit and experience of these successful people, strengthening his inner world, and he is also constantly nirvana.