Zhou Zijun's departure was both sudden and fast, and the three girls of 223 did not adapt to the rhythm of one less person in the dormitory for several days.

Chen Zier didn't hide this from Sheng Qianyu, she was a little nervous, just like a child who was worried that what he liked would be remembered by others, but there was no too much negative emotion, because she knew that Zhou Zijun liked Chen Zier before herself, so if Chen Zier wanted to agree, she would have agreed a long time ago.

Chen Zier's own mood was also slightly affected, maybe he was still too idle, people, nothing would happen, so Chen Zier found some work to enrich himself.

Convenience stores, Internet cafes, Home Credit, unconsciously Chen Zier found that he seemed to have a little 'small business', on March 5, Chen Zier went to the pudding convenience store, he has not attended the opening ceremony of the branch for a long time.

Today is the opening day of the 40th branch, the main urban area of Zhonghai is not in Shenzhen Airlines, but so far the pudding convenience store is only in the layout of Shenzhen Airlines District, which is also the 'advantage expansion' strategy formulated by Chen Zier, so there is a particularly obvious benefit, that is, the advertising effect is obvious.

A spark can start a prairie fire. After 40 fashionable and high-quality convenience stores opened their doors in the Shenzhen Airlines District, the word pudding convenience store also began to experience the power of the word 'famous brand'.

The reason is that the surrounding residents are beginning to find that there are pudding convenience stores outside the community, pudding convenience stores when they go to work, next to hospitals, and even next to commercial areas such as Atlantic Department Store, which has expensive rents.

The word "pudding" began to appear in the eyes of the citizens of the Shenzhen Aviation District, and this repetition and emphasis day after day at least began to embed an impression in the minds of the people in the Shenzhen Aviation District: Pudding convenience store is a regular chain enterprise with large scale, good service and guaranteed quality.

Recently, Sun Hong reported to Mr. Chen that sporadic voices were beginning to emerge in several surrounding districts: customers wanted to open convenience stores to them.

Until now, there is only a pudding convenience store in the Shenzhen Airlines area, which is an obvious phenomenon.

Sun Hong received such feedback, and he couldn't sleep for a few days, although there were not many people who gave feedback, but at least it showed that the pudding convenience store was deeply liked by customers.

But this plan was rejected by Chen Zier.

~~~~~

The 40th branch of the convenience store is located in a commercial office area in the Shenzhen Airlines District, which is almost full of various companies, with a high flow of people, and of course, the rent of the store is also expensive. Her design is in the same style as the pudding, with the street wall replaced by a large transparent glass so that you can glance by and see that the store is clean and stylish.

Nowadays, people don't even have to look up at the sign to know that this is a pudding convenience store.

Chen Zier and Sun Hong arrived at seven o'clock in the morning, Sun Hong was already familiar with the opening of the business, and what he wanted to sell had already been decided, this was not the first time that Pudding had opened in this kind of place, and the relevant commodity sales data was sufficient.

So there is nothing Chen Zier doing here, he mainly looks to see if the shelves are spotless, whether the two staff members are full of energy, and whether there is any unhygienic phenomenon in the food sales area.

Sun Hong has a few more gray hairs on his head than last year, and although he looks in good spirits, the tiredness reflected by the dark circles under his eyes is also obvious.

Forty branches, he's really busy.

He was confident about the opening, and he had come to discuss with Chen Zier about the strategy of expanding the pudding convenience store to the nearby Youlong district.

Chen Zier was carefully looking through the goods on the shelves, and after hearing Sun Hong's proposal, he still insisted on his previous proposition, "There are only 40 branches in the Shenzhen Airlines District, and I don't think it's enough, so the time to expand to other districts has not yet come." ”

Sun Hong didn't understand, he said: "40 is already a lot, besides, what basis do you think 40 is not enough?"

Chen Zier raised his eyebrows, this was the first time Sun Hong had 'contradicted' him like this. But he didn't take advantage of it.

But patiently explained: "In fact, the pudding has reached this stage, the first task is not to open many more branches, but to strengthen our logistics system, each branch has a very short shelf life of food, now we have been operating in the Shenzhen Airlines area, can be quickly supplied at any time, to maintain an absolute supply rate." ”

"But......" Chen Zier muttered, "if we start to expand to the periphery such as Youlong District as you think, can we still guarantee our supply rate? Some foods will taste much lower after a few hours, which will hurt the customer loyalty that we have so hard won now." ”

"Then we will stay in the Shenzhen Navigation Area all the time?" Sun Hong asked rhetorically.

Chen Zier said: "You listen to me first, the advantage of expansion is not not to expand, but we have achieved an absolute advantage in the Shenzhen Airlines area and then expand, this strategy can not only reduce the pressure on the logistics system, but also improve the awareness of the pudding chain brand, this effect you have seen, this is actually to save us a lot of advertising costs." ”

"As for expansion, I think we can consider it after 30 more branches, and before that, we need to hire logistics professionals to build our logistics chain. ”

Sun Hong also seemed to feel that his tone was a little anxious just now, and after hearing that Chen Zier was not completely negating the expansion, he looked a little gloomy and said: "I really don't know much about logistics, we have only hired a few special drivers to pull back and forth in trucks." ”

Chen Zier shook his head, "This will definitely not work, you have to hurry up and make a record in this regard, don't be afraid to spend money, it doesn't matter if we don't understand, spend money to invite someone who understands; However, the selection criteria should be a little stricter. ”

Sun Hong said: "This is no problem, I can do it." ”

Chen Zier said: "Expansion is definitely going to expand, you don't have to worry about this, it's hard to manage when the stall is big, we have to lay a good foundation, and you also have a deep understanding." ”

He said that Sun Hong mismanaged the company.

Sun Hong also knew what he knew, but he was a little ashamed and gradually blamed himself.

Chen Zier didn't say much more, there are some things, it is enough to say it once or twice, and it depends more on how to do it.

At eight o'clock, the electronic sign that says 'Open' began to light up. Nearby office workers have been looking forward to the opening for a long time, and there are more than a dozen people waiting in line this morning, which is not a small number, but it shows that the service of the convenience store is very popular.

Pudding convenience stores have a lot of good taste and special food, and the price is only 5 cents more expensive than the street stalls, but the place is clean, and you don't have to worry about what strange things you will eat.

And now Zhonghai has entered the commercial society, and showing off has gradually become a psychology that many people have, and the pudding convenience store is fashionable and trendy, and entering here to consume has gradually become a trend and a symbol of a certain identity.

This is especially true in such a slightly developed business district, where most of them have above-average incomes, and spending a few extra dollars to get a sense of identity satisfaction is not a loss at all.

Chen Zier was also very satisfied with the endless flow of people, and groups of young girls dressed in professional formal clothes entered the store with spring breezes on their faces, and then chose their favorite products.

Because there are two bosses, the two staff are especially enthusiastic, and the service is happy for the guests and hosts.

After observing for a long time, Chen Zier suddenly found that whether it is a man or a woman, most of them will ask for a cup of pudding soy milk or milk when they buy something, which is a very unique phenomenon, and even some people even want a cup of soy milk next to their backpack.

Is soy milk delicious, or is milk delicious? Or do people here have a habit of drinking this?

Chen Zier touched his nose and thought, and then he called Sun Hong and instructed: "Those paper cups in our store, you find someone to redesign the appearance, the requirements are one: good-looking and unique, and the logo of the pudding convenience store printed on the paper cups is also redesigned, this appearance should not be changed too much, the main thing is to optimize." Then find a company in this area to customize our paper cups, and each paper cup must have our own logo on it. ”

Sun Hong said: "Compete with a paper cup?

Why?

Chen Zier found that he had overlooked an important factor, and that was the consumption psychology of customers.

In fact, Chen Zier has never thought of positioning pudding as a high-end consumer goods company, he has done all the details to the extreme just because he likes this, but he didn't expect that now an unexpected result appeared: in 1998, because the store of the pudding convenience store gives people a fashionable, high-end, and formal feeling, so everyone who comes in to consume will feel that 'I consume in the pudding convenience store, and I mix it well'.

Although most of the items here are not much more expensive than outside.

However, in the commercial society, people's show-off psychology is very common, and the capital of showing off is not only reflected in the price of goods, but also in the consumption environment and services received.

It's just that Sun Hong doesn't seem to understand why Chen Zier spends a lot of money to compete with a paper cup, he just listens to Chen Zier say: "I want everyone who holds a paper cup printed with the logo of a pudding convenience store to feel a sense of pride and superiority." ”