However, compared with the first-day pre-sale data of "Demon Fall", the first-day data of "Diablo" is not particularly outstanding, with a 24-hour pre-sale of 530,000!

Sure enough, they are all players who like to watch.

Genuine players in the parallel world are also very savvy, and when an innovative game comes out, they will not invest a lot of money for the so-called feelings.

They prefer to wait and see, and when the new game is officially launched, they will see the reactions of other "guinea pigs" before deciding whether to buy it.

So, although Ronan Cheng is a little disappointed with this first-day pre-sale data, after reviewing the game for so many years, he is very confident in the product data of Diablo.

But Wu Feng still comforted: "This is a very normal user psychology, lively is lively, and it is reasonable to maintain a certain degree of rationality for innovative things." This is a rational game environment!"

Chu Lingyan on the side also spoke: "And our big move hasn't been launched yet, and the advertising budget is much lower than that of the other party, and many advertisements are officially launched after the product is launched, so this data is reasonable." ”

Obviously, these two market-makers are very sensitive to the market environment and data, and they have a weighing balance in their hearts, and they will not be easily optimistic or pessimistic.

Indeed, this time the marketing plan determined by the marketing department and Wu Feng is different from the past.

It adopts the "late force" scheme!

What is the "late force" plan, in fact, it is after the product is officially launched, most of the advertisements are invested, such as this time Seventy percent of the advertisements of "Diablo" were pressed by Chu Lingyan and Wu Feng after the game was launched.

Why?

Because of the market environment, the parallel world of Huaxia is obviously afraid of the previous Western fantasy games, although the concept of "Diablo" is very awesome, and it is an innovative profession and a super boss, but it is not allowed to enter it, it is a pit.

Therefore, when Wu Feng and Chu Lingyan were formulating the marketing plan, they had already captured the market environment, and the players' worries and pit prevention psychology about Western fantasy-themed games, so they formulated this special plan.

Thirty percent of all advertising costs will be pressed before the launch of "Diablo", and seventy percent will be pressed after the launch.

At that time, after the launch of "Diablo", once it has won the support and recognition of the majority of players and game media people, and then large-scale advertising, advertising at that time can achieve twice the result with half the effort.

This also stems from Wu Feng's confidence in the product data of "Diablo"!

With the word-of-mouth guarantee of players, people pass from person to person, one to ten, ten to hundred, and advertising is just a booster for four or two thousand pounds.

Of course, this kind of marketing plan is still very risky, after all, this means that there is no way to get up the data in the pre-sale period, and without the accumulation in the early stage, it may affect the overall KPI goal in the later stage.

…………

Marubeni Building, when the 24-hour pre-sale data of "Diablo" on the first day came out, Zhang Hao was greatly relieved, only about half of his "Demon Death".

It seems that he was really wise in the choice of subject matter.

No matter how awesome Wu Feng's publicity, hype, and hype concept is, it will not be able to withstand the recognition of the market. In the end, it is still "Devil's Death" that is superior!

…………

Huaxia Game Network Headquarters, Evaluation Group.

At this time, the team leader Zhou Chaoyang was holding a weekly meeting to distribute the evaluation tasks for the week.

This week, there are still quite a lot of products that need to be evaluated for new games, so the amount of tasks is a bit huge, after all, it's a summer vacation.

And in today's conference room, there are two products with the most fierce competition for the right to evaluate, one is Marubeni's new game "Devil's Death" that will be launched on August 2, the first day of pre-sale data explosion, the industry is generally optimistic, and now there are 1 A-level evaluators and 3 B-level evaluators, to apply for the right to evaluate this game.

Such a good game, whoever you are, can take advantage of the opportunity.

The other is the controversial and concerned Tamron online game's new game "Diablo", the main reason why this game has attracted so much attention in the review group is because their company is very good at operation.

A lot of innovative professions, innovative systems and innovative gameplay about this new game continue to be revealed on the concept station.

Originally, the entire evaluation team was generally not very optimistic about this Western fantasy game, but they couldn't resist the market heat that was constantly stirred up, as well as a series of conceptual marketing and game content warm-up played by producer Wu Feng.

It's tickling to watch, and I really want to go in and see, what kind of game will this game be?

Could it be that the concept is greater than the reality, and it is a big hole?

In this regard, many reviewers present have a cautious wait-and-see attitude, especially last week, when the first-day pre-sale data of "Diablo" was exposed, which was only half of that of "Devil's Death", which shows that the market has more wait-and-see hype about it than actual action.

For this reason, there are still three reviewers who have applied for the right to review the game, namely 1 B-level reviewer and 2 C-level reviewers.

"Well, I didn't expect so many people to apply for reviews for these two games, and it seems that the old way can only be used to decide who will review. At the conference table, Zhou Chaoyang spoke.

However, he found a problem, the reviewers who applied for "Demon Fall" are basically old reviewers with some experience, and the reviewers who applied for "Diablo" are basically young reviewers. It seems that ginger is still old and spicy!

"So, let's start the lottery!"

As he spoke, Zhou Chaoyang began to draw lots on a few notes with the evaluator's name written on them.

"First of all, the perfect "Devil's Death", and the final evaluator is: Zhang Bo!" Zhou Chaoyang said.

The B-level veteran evaluator who was drawn by lottery was suddenly full of excitement, and many peers also cast envious eyes on him.

"It's good luck, this is the rhythm of the Emperor!!"

"Okay, next is "Diablo" of Tenglong online game, and the draw is ....... Zhou Chaoyang said loudly, and then opened the note, "Liu Yuwen!"