075 Started pushing
With the release of the first CG video of "StarCraft", the industry and the market have aroused a strong response, and the popularity has remained high in an instant.
After watching the CG video, the fanatical players who called for Wu Feng to go online immediately on the interstellar scene took turns bombarding his personal Weibo every day, leaving Wu Feng speechless for a while.
When the release period of the new game "StarCraft" on March 20 was announced, the other two layout lines were also being carried out in an orderly manner.
One of them is that the marketing department has already begun to lay offline Internet café channels and university publicity matters early.
Chu Lingyan contacted a total of seven large-scale offline local promotion companies, divided their respective responsible areas and areas, and carried out all-round carpet contact and cooperation.
These seven companies are all specialized in offline pushing, and some have even been responsible for the local push matters of large unicorns such as "Mituan", "Zhihubao", and "Low Low", all of which are very old and experienced offline push companies.
This kind of local push company, often huge, the number of people may even reach tens of thousands, in major cities across the country, have their own offices, the business layout of the whole city is clear, the efficiency is fast, and there is no ambiguity.
Among them, five are solely responsible for the offline channels of Internet cafes, and the other two slightly larger ones are responsible for entering the campus for extraction and publicity.
The cooperation and laying of Internet cafes is mainly to promote the "Dragon Pool" game platform just developed by Tenglong Online Game, in which all the games of Tenglong Online Game can be downloaded. Among them, "StarCraft", which has just been warmed up, is also impressively listed.
Those Internet café alliance owners or shopkeepers were very repulsive and troublesome at first, but they couldn't bear to push the soft grinding and hard brewing of the staff, serving tea and handing cigarettes, plus a burst of touting the new RTS game "StarCraft", and promised some of the cost subsidies, to get rid of these local bosses.
"StarCraft?!RTS games?!Is it fun?How does it compare to Black Alert in our Internet cafes today?" an Internet café owner curious.
"Oh, boss! You're all outdated, StarCraft is a new real-time strategy game in this year's Tenglong online game, and now it's already a hot mess on the Internet! You go to Huaxia Game Network and Tiger Game Network to take a look at the new game expectation list, and they are all on the list! Players are crying and shouting to give their producers blades, and they have asked this game to be launched as soon as possible. The local pusher said, "Your Internet café has an advantage, you can download the client first, and then the account will be activated, and players will want to play, will it be convenient!"
"Boss, I see that there are at least 100 Internet cafes on your side, all of which are loaded with "StarCraft: Wings of Freedom", and the price of a digital version of the client is only 50 yuan, once this game is popular, you can take it back in two days, and it's definitely worth it. The other pushed the little sister and smiled sweetly.
Because "StarCraft" is sold in three packs, the original price is also divided into one-third.
Of course, this time the sale of game clients is only a part, Wu Feng is behind, and he wants to play something else. After all, who is going to have trouble with money?
"That's not good, I took out 5,000 yuan all at once, and I also feel pain!But seeing that it's an RTS game, it should be more popular in Internet cafes, and this promotional video is really good. That's it, I'm conservative, let's install 20 units first! Later, the players like it, and the data is good, so I'll install some more. The owner of the Internet café spoke.
"Hey, Lao Li, don't listen to these people's nonsense! Last year, there was not a "Blood Lion Strategy" called "Blood Lion Strategy", and it was also advertised in the early stage, but the two of us each installed 50 machines, and no one played at all, and was scolded by players for saying that it was a garbage game. Stop trusting these people, it's a waste of money!"
This time, it was Wang Kang, the owner of another Internet café fifty meters across the street.
Wang Kang and Li Hong are both owners of Internet cafes on this street, they are competitors and friends for many years, and now the business of Internet cafes is not doing well, so they can only break one yuan and spend two yuan.
"Huh!" When Lao Li heard this, he hesitated instantly, and then changed his words: "Forget it! Forget it! Install 5 units first! In case, as Lao Wang said, this is another garbage game from unscrupulous manufacturers, it will be miserable." ”
The two ground pushers were helpless for a while, and after grinding for a long time, Li Hong was still hard-hearted, and he was determined to only install 5 units at most to test the water.
There was no way, and in the end, the pushers could only install Lao Li on the No. 1 to No. 5 machines on the "Dragon Pool" game platform system, and download the client of "StarCraft: Wings of Freedom" in advance.
"Boss, do you want to install 5 over there?"
"Pretend to be a fart!!! Lao Tzu is starving to death, and he doesn't pretend to be a garbage game of you, and if he wants to pretend to be a foreign masterpiece. ”
Wang Kang directly shook his ass and left.
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The promotion of Internet cafes is based on the number of successful commissions, so although the process is difficult and many Internet café owners are difficult to communicate, the local promotion specialists still work very hard for money.
In the streets and alleys, inside and outside the city, sweating profusely, running from house to house, just to make more money. Because it is said that this time the promotion company gave a higher share than before, which can make everyone happy and work more energetically.
As for those larger Internet café alliance owners, the manager or team leader of the local push company will personally bring gifts and CG videos of "StarCraft" to visit, and the effect is often super-expected, and a big order can be won at once.
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Compared with the offline promotion of Internet cafes, the promotion of colleges and universities across the country will be smoother, because college students have strong receptivity and understanding skills, and are more willing to accept new or awesome things.
Moreover, the location of college students and university towns across the country is relatively concentrated, and there are generally many intermediaries who can contact the off-campus interconnection department in the school, and it is also very convenient to talk about cooperation.
After getting the acquiescence of the school, as soon as the poster is pulled, the arch bridge is hung, and the table is set up, supporting the activities of such and such a department with "StarCraft", you can shout out at the right price.
Of course, if it is just a propaganda based on these conventional superficial constructions, it will not have much effect, but will become an act of fooling people.
The promotion of colleges and universities, and more importantly, the masses, to put it bluntly: string dormitories!
Say it face-to-face, talk face-to-face, guide face-to-face, anyway, these college students in school generally have a better temper, talk more, fool more, catch one and count the hook, and fish four to prepare to open all night!