"What's the situation? I'm not mistaken? A Hollywood movie with "Fallout" ad placement in it?"

"Wu Feng, what a big game of chess has he played? Even Hollywood movies have been bought?"

"I've heard that Director Miller wasn't a stubborn person, how could he allow commercials to be placed in his films?"

After all, the series "Mad Max" has been silent for 20 years, and if the director can't deliver a satisfactory answer, then the series of movies will basically be GG. ”

"Awesome, I'm a big dragon! I actually sneaked out of the international with "Fallout", 6666!"

"The movie is good, the game is fun, and it's really good!

…………

As players and viewers have reported, the quality of Fallout is indeed unquestionable, and it is a free sandbox game and a wonderful wasteland world to conquer players around the world.

However, Wu Feng tried to implant advertisements in the movie for the first time, and the effect did exceed his expectations, perhaps the first is because the theme is well chosen, and the second is that it just grasps the hidden explosion point of the movie, so as to facilitate the secondary dissemination of product placement advertising.

Even after the launch, the sales of "Fallout" are still very strong, although compared with the climax of the first day of launch, there will be a certain decline in normal sales, but the victory is that the exposure of the movie has driven, and the game has maintained a wave of popularity.

At this time, because it is the summer vacation, the students are going home for the holidays, and the annual CJ Festival is about to be held.

Last year, because the company was relatively small and had just established itself and was relatively busy, Wu Feng did not choose to join CJ.

But this time, in order to make the company famous, Wu Feng still decided to let the company participate once.

It just so happens that the popularity of the current "Fallout" game is still high, and he can take advantage of the situation to promote a wave!

CJ is the abbreviation of ChinaJoy, the full name of which is China International Digital Interactive Entertainment Exhibition, which is one of the most influential events in the field of digital interactive entertainment in the world.

The venue of the event is usually in the magic season, and the time is usually chosen during the summer vacation.

At the event, there will be major well-known game companies at home and abroad to participate in the exhibition, and show their upcoming or ongoing launch of new games or new versions and new content of old games.

In short, this is the largest annual event for players and game manufacturers in China, and it has also attracted the attention of major game media across the country.

Players can interact face-to-face with many game manufacturers at the event, get first-hand information about their favorite games, and give priority to offline experience of the upcoming new games from major game companies.

As a result, there are a lot of players who come to CJ from all over the country every year, and major game manufacturers also take this as an opportunity to create some dry goods and explosions to promote their games.

Of course, CJ has one of the biggest highlights, and that is Show girl.

All kinds of beautiful young ladies, wearing cos costumes of various well-known games, are young and beautiful, meeting the YY needs of all kinds of game otaku.

…………

Tenglong online game company, conference room;

Everyone was actively discussing what the company would do to participate in this CJ event.

"First of all, the cos of our company's major games must be made. For example: Liu Mengli, Han Lingsha, Yun Tianhe, Murong Ziying in the fairy sword, the major professional outfits in the dark, as well as the fireproof female lady in the black soul, the queen in the interstellar world, agent Nova, machine gunner, double-pronged star spirit, etc. The first to speak was Xu Yawei from the marketing department, as a fresh graduate, her personality is still full of activity.

"I think the onion knight, the incarnation of the salary king, and the big pineapple, you can also do it, after all, there is a breaking point, isn't it?

"Uh-huh!" everyone nodded in agreement.

"In other words, don't do a few of the main things in the fight, you can have a ...... of 'king' or "queen" on your head. ”

Xiao Wei of the test group said timidly, he likes to fight the landlord very much, but it still caused a burst of contempt from everyone.

"Ordinary game cos really needs to be done, but there must be some focus, otherwise it will not be able to grasp the focus, it will not arouse the attention and heated discussions of the media, and it will not bring much communication effect. You know, when all creatives stand out, they don't. This time, it was Chu Lingyan who expressed his opinion.

Her words really hit the nail on the head, any publicity campaign needs to have a purpose, a focus, you can't be happy, you can do whatever you want, a lot of money is wasted, and then the final result is a mess.

"Ling Yan is right, so be it! We have identified three more explosive characters as the focus of this CJ promotion, one is the fire girl of the black soul, the other is the interstellar blade queen, and then the dark pineapple. Compared with the cosplay of the beautiful characters of most game manufacturers at the event, I believe that the characters we focus on creating will be a clear stream in the audience. Wu Feng said.

Xiao Wei next to him added timidly: "Boss, what you are talking about is actually a 'mudslide', right?"

"Anyway, we've seen a lot of long-legged young ladies, so it's time to watch something special at CJ, isn't it?" Wu Feng said with a smile.

The others also nodded in agreement, these three characters at the CJ exhibition, once they appeared on stage, there were indeed enough explosive points. If the model is good, and the style of the characters in the game is matched, plus the cos costume is well-made, don't be a five-cent goods, then basically tomorrow, all game media will report wildly.

"Boss, but these characters, except for the fireproof lady, the other two cos molds are quite difficult to make?" Xu Yawei worried.

"That's why we have to hold a meeting to discuss and prepare in advance! Since the company has decided to participate in CJ, and it is the first time to participate, why should we go all out to shock the audience?" Wu Feng said.

"It's also said that if it's all ordinary cos, it doesn't make much sense to really go to participate. Luo Nancheng next to him nodded.

"Okay, let's just do it, the mold making of the big pineapple and the queen of blades, the project is estimated to be very complicated, but it is not that simple. Another point is that the scene layout and lighting arrangement at that time should also be considered, and the corresponding style of each character is different, and the lighting background display must also keep up. ”