004 "Happy Landlord" began to build momentum
"Building momentum ahead of time?"
"Yes, building a group and sending hydrology is only one of the steps, next, we will establish a cascade of happy beans sales method! First-level currency dealers, you can buy our happy beans at four folds, that is, 1000 happy beans = 0.4 yuan, second-level currency merchants are six folds, that is, 1000 happy beans = 0.6 yuan, and third-level currency merchants are eight-fold, that is, 1000 happy beans = 0.8 yuan. Half of the world of chess and cards is the world of currency dealers. In the world of chess and card games, each coin dealer has its own Q group and WeChat group, and has its own part of the firm old users. We give them a base discount in order to win the user resources in their hands. ”
"And the price of happy beans we set at four folds, the rest of the space, we gave guidance, but the currency dealers do not have to fully comply, they can use their own customer advantages and information asymmetry, set their own satisfactory discount, even if they set a 9.5% off, players just need to open the mall to see, wow, why is the mall's happy beans so expensive, why is the money dealer so cheap, I decided to buy from the money dealer. We don't interfere either!"
At this time, Zhan He asked: "But, Lao Feng, this can't work! With this sales idea, we only earned 0.4 yuan for 1000 happy beans, and the currency dealer earned 0.55 yuan for himself, and we lost a lot of money!!
"Lao He, you don't understand the way of channel operation of the Chinese people, be a man and leave a line, and see each other in the future! Cooperation, not only once, isn't it? Currency dealers have a large number of chess and card users and player groups in their hands, and they will never hand over these users to us. And under these big currency dealers, there are many small and medium-sized currency dealers, who also need food and profit sharing. Therefore, a large currency dealer with a huge turnover must continue to differentiate its own income through layers of bottom. And those small coin dealers, first of all, it is impossible for him to get our four-fold happy beans to buy the right to buy, unless he can prove his strength to us, and secondly, if he orders happy beans from us in large quantities, then they will also face the risk of insufficient channels and unsalable. Wu Feng said.
"According to what you say, it does make some sense!" Zhan He nodded.
"In addition to attracting these large and small currency dealers on the Internet, you also need people from your side to go to chess and card rooms, tea houses, and office buildings in various places to sweep the buildings and actively look for players. ”
"Okay, I'll be 'trapped' by you again this time! Believe you again!" Zhan He gritted his teeth and nodded, "Do you know? When I first stepped into here, I had already made a plan in my heart to kill you and not listen to your nonsense. However, the game is really interesting, and your marketing methods, I think it's really worth a try. ”
Wu Feng nodded and said: "Okay, then let's just do it! Everything is focused on implementation, I will rush to work tonight to come up with a promotion and implementation plan, divided into a general table and a detailed table, you will distribute it to your subordinates when you arrive, and pick it up together." ”
"Yes, Lao Feng, is there another important matter?" Zhan He suddenly said solemnly.
"What's the matter?" Wu Feng wondered.
"This game, by the way, copy it to me, I'll go back at night and fight with my wife! Damn, this game is absolutely toxic, it's so fun. Zhan He said.
…………
When he was about to send Zhan He away, at the gate, Zhan He suddenly turned his head again, and stopped talking: "Lao Feng, why do I think that your whole person is a little different today, it seems to have become ...... I'm getting smarter than I used to be! What's going on? Is it my delusion?"
"Well, I've already opened up...... Eh, it's enlightened!" Wu Feng said hurriedly.
After the two separated, Wu Feng stayed up all night and quickly made the game promotion plan of the entire "Happy Landlord", and sent it to Zhan He by email the next day.
At the same time, Wu Feng also uploaded the client of "Happy Landlord" to various game channels and entrances, including the web version and mobile version.
Different from the previous life, the countries in the parallel world do not have particularly strict control over the game industry, and they still adopt a strategy to encourage development and use artificial intelligence for review, so the review of the game version passed quickly, and the copyright and version number of "Happy Landlord" soon fell into the hands of Wu Feng.
As soon as the game client was available for download, Zhan He quickly asked the company's employees to download it and began to quickly familiarize themselves with the game, and the entire office was instantly immersed in magical and cheerful music.
After all, there is no user base of a big platform, no pop-ups of interactive software, and no huge advertising investment, so at the beginning, when "Happy Landlord" was uploaded to major PC and mobile phone channels, it did not set off any waves, and even said that it was submerged in the vast Internet software and games.
Only a few users occasionally found the game and downloaded it.
Although the quality of its game is unquestionable, the aroma of wine is also afraid of deep alleys, and the recognition of "Happy Landlord" at the beginning did not rise.
Of course, this was also expected by Wu Feng! Success has never been achieved overnight!
Immediately afterwards, soon the guild commander and anchor girl under Zhan He Company also began to take action. In the gaming world, these people are inherently wolf-like, and as long as they can make money, their efficiency and resilience are absolutely unquestionable.
Zhan He first took the lead in developing them into first-class coin dealers of "Happy Fighting Landlords", gave them a four-fold discount, and then let them spread wildly on the Internet.
Soon, this batch of wild wolves released finally splashed some waves on the board game.
"What? Can you get 60% off happy beans? Is it real or fake? The official website mall sells 1000 for 1 yuan?"
"Isn't this game popular? It doesn't seem like many people play it? I don't think it's on the best-selling list of mobile games! What? Office casual games? Okay, I'll search the Internet. A coin dealer questioned.
"Damn, what's the situation?Why are there so many 2,000 people in "Happy Fighting Landlord" on QQ. I'm wiping it, I can't add it when it's full, I'm dying! let me add one in!!"
"Why is this game so popular, so many people play !!"
"The Q group is full, I'm damn!"
"This user base is very large, slowly, there is even our Guangzhou Province hometown group, the 43rd group, hurry up and add it, otherwise it will be full again!"
"Is this game really profitable?" said a teahouse owner.
Soon he asked his son to search on Baidu: Can "Happy Landlord" really make money?
"The post-90s guy in Lake Province angrily resigned to Foxconn and relied on "Happy Landlord" to support his family!"
"Wu Qian, I don't owe you anymore! Lao Tzu has already made up the down payment with "Happy Landlord"!"
"The teahouse owner has made several secret explorations to discover the ultimate secret of the next door's competitor's fortune!"
"Are the coin dealers who are now doing "Happy Fighting Landlords" really so arrogant?
"You are still anxious in the 80s, but the post-90s have already relied on fighting landlords to dump you on the street!"
………………
"Damn, why is this game so popular?!" said the teahouse owner in amazement.
(Fission marketing is really something in China, that little game relies on this method, in just 8 months, to achieve an astonishing valuation of 2 billion, the founder is 88 years, cashed out 17 billion, can be called a dark horse and miracle in the game industry......! Of course, I don't want the main character to start so high in the first place!)