Chapter 505: Mobile Phone Alchemy
After saying hello to the front desk mm and punching a card on the fingerprint sign-in machine, Xiao Ye took a cup of milk tea from the beverage machine, and then walked to his workstation with a paper cup.
He is an editor of an IT media and his daily job is to make news, and he publishes a lot of news. To be precise, it is to stare at several other websites that are in the same industry or high-quality content sources, and if you find interesting news, you can copy and paste it on your own website. This is not plagiarism, this is a reprint.
It has also been reprinted in traditional print media, such as the famous "Reader", a professional digest magazine, which has the fourth largest circulation in the world, "Asia's No. 1 Journal", and the content published on it is reprinted from other places. However, limited by the process of printing and distribution, the speed and frequency of paper media reprinting articles are naturally very slow, how can it be like the network media, with the advantage of the Internet to easily achieve "every second counts" high-speed reprinting, and there are often cases of searching for news headlines and finding dozens of siblings on the Internet.
After the computer was turned on, Xiao Ye first opened the bp version he was responsible for and checked it, and then logged in to the "Honey Tank" website on the new page.
Honey is a nickname for bee fans, so the user communication community officially created by Bee has taken such a slightly strange name.
Because it is the relationship of the official community, not only does it have official customer service, but Bee also often puts various fan benefits and warm-up news here, as a full-time editor in charge of the BP section, Xiao Ye naturally can't let go of this sugar jar.
Android occupies 70% of the market share, the world's largest smartphone system, and although the market share of Apple's iOS only accounts for 20%, it is better in terms of profitability and is still alive.
Outside of the top two is the third camp, which is desperately competing for the remaining 10% of the market share.
In the "third world" of smart phones, the two small giants of giant hard WP and bee BP teamed up to carve up more than 8% of the market share, and the remaining multiple systems competed for less than 2% of the share in the end.
Therefore, Xiao Ye's website has set up columns for these four major systems, and set up full-time editors. And other systems can only be ignored, who makes you users less news?
Although BP's market share in the global market is slightly lower than WP, the number of active users exceeds the latter because they have a new way to recycle the rental business, especially in the domestic market, it is the third largest system, and its popularity is even higher than that of some Android manufacturers.
Speaking of bee's mobile phone recycling, I have to thank the good British man Arm.
Everyone knows that ARM does not produce CPUs by itself, but licenses related technologies to the outside world, and third-party manufacturers design their own CPUs with the help of their knowledge, such as Qualcomm Snapdragon, MediaTek MTK, Samsung Exynos, NVIDIA Tegra and Huawei Kirin and other mobile processors, they all use ARM public architecture, the difference is only in the CPU core version and manufacturing process selected.
In fact, even if Apple AX, Qualcomm Krait, Samsung Mongoose and Bee Heart, which claim to be independent architectures, they are still consistent and compatible at the level of CPU instructions, the difference is only their respective execution efficiency. This is its obligation as a member of the ARM camp, and ARM has the right and responsibility to ensure that the independent architecture designed by the vendor who has been licensed for the architecture technology can continue to be compatible, so as to ensure the leading position of ARM, otherwise it will not be fun to be "deeply optimized" like open source Android.
Of course, the processor of the mobile phone is actually an all-in-one SoC product that integrates CPU, GPU, DSP, ISP, ASP and even baseband and other processor units.
ARM's strong position is only to maintain global unity in terms of CPU architecture, but in other chips, especially in terms of GPU architecture, their Mali does not have such great appeal, Apple has royal PowerVR, Qualcomm has its own Adreno, desktop graphics card overlord Nvidia has also brought its own Kepler GPU architecture to mobile chips, claiming to give PC-level performance to mobile devices, and Bee also has a unique CWGPU architecture.
Mobile GPUs must master unique "power-saving" techniques to maximize the user-visible image while maintaining low power consumption and low cost, such as using more efficient texture compression technology and lazier TBR tile rendering architecture, etc., so each GPU manufacturer has its own design focus.
This is also the reason why many college Android games will have TI data packets, Qualcomm data packets, and female data packets, which are the game texture files output by game developers using different texture compression schemes.
As the world's largest mobile GPU company, Imagination Technology Co., Ltd. not only provides GPU technology licensing for Apple AX, but also provides technical licensing for many Android SoC manufacturers such as MTK. In other words, in terms of CPU and GPU, Apple AX is actually not fundamentally different from Android SOC, but Apple does not use third-party SOC, nor does it sell AX processors, so it seems that they are clearly distinguished.
It wasn't until Atletico Madrid launched Greenfucher that it broke through this layer of window paper.
They also gained the greatest popularity and market share by being the first to eat crabs, leaving behind other followers who launched mobile phone rental businesses. After dealing with Apple's intellectual property lawsuits, the revolving lease business, which was officially acquired by Bee, has now successfully expanded into India, Southeast Asia and Africa, and the number of equipment has exceeded 50 million units.
Every piece of equipment put into the revolving rental machine has been carefully selected and processed, the overhaul hardware has been cleaned and refurbished and painted with a special version of the Bee system, and the corresponding software store has been specially set up to filter out applications with compatibility issues to ensure good usability and compatibility.
When Atletico Madrid came up with the revolving rental business, many other shareholders were opposed, because the monthly rent as low as 10 yuan could not support much revenue scale, and it would take up a lot of money to maintain a huge machine scale, and the low-cost rental may weaken the brand value of Bee mobile phones and affect the sales of Bee mobile phones, which is completely worth the loss.
However, the actual situation is just the opposite, on the one hand, the number of users of the Bee platform has been rapidly expanded by low-cost rental, and on the other hand, the conversion rate of the rental's users to finally buy Bee equipment is quite high. Instead of affecting their own mobile phones, they have also cultivated user habits for them.
In the opinion of Xiao Ye, a bystander, the best thing about the circular rental machine is that it allows bees to avoid the quagmire of low-end models.
Originally, for manufacturers, low-end products can not only circle a group of basic users who may contribute greater consumption in the future, but also can combat competitors to avoid their accumulation of strength through the low-end market, and at the same time, low-end products that are manufactured and sold in large quantities also have the effect of diluting R&D and manufacturing costs.
However, after countless domestic manufacturers joined the mobile phone manufacturing industry, low-end products have become a poison, low-end product users are the most sensitive to price, and can only use price wars and cost performance to attract their attention.
Even if the cost pressure can be transferred to the foundry and supply chain, mobile phone manufacturers only need to do a good job in brand marketing, but asset-light is not so easy to do, even if the low-end product is a famous brand, it is also a low-end brand, and there will be various tragedies when it develops upwards in the future. For example, MediaTek, as the driving force behind copycat machines and low-end Android, has been suffering from the impression of "MTK=copycat machine", no matter how huge the model number is, there is no way to reverse the existing impression of its low-end bargains.
Generally speaking,Bee mobile phones have been stuck at the mid-range price of around 2000 yuan,Except for the original small watermelon thousand-yuan machine,And now the small-sized magic book fan ni tablet,They have never launched a mobile device less than 1500 yuan。
However, the mid-range is not so easy to mix, there are more and more low-end flagships below waving the banner of "cost performance" and ridiculing desperately, and there are high-end products above that lock in the price ceiling, and the road to breakthrough can only be to launch their own high-end products. It's just that this road is also not easy to walk, and many so-called high-end products of domestic mobile phones are neither applauded nor popular, and eventually become a laughing stock.
The Bee C1 all-carbon phone and the Aqua all-transparent phone are proper high-end phones, but the sales of these two machines are very low and cannot be regarded as successful high-end models. The former has only sold less than 400 units so far, and most of them have been bought by peers to disassemble and analyze, and there are very few that have really entered the market, and the cumulative sales of the latter in the past two years are still not far from 100,000 units.
And after logging in to the "Honey Tank", Xiao Ye thought he was well-informed, but he couldn't help but burst into a foul mouth and shouted, "Can you still play like this?"
In the first half of this year, Bee released the fifth generation of smartphone products equipped with Beeos5 and butterfly quilt screen, including 4-inch 5 fan ni and 5 point 5-inch 5+, as well as 5D that can be customized freely by DIY.
For the convenience of users, Bee has launched a mobile phone application "Bee Mobile Assembly Assistant" for the 5D series, which is an application similar to a model assembly game, in which users can see various accessories provided by official and certified third parties, and then follow the prompts to select parts step by step to assemble their own 5D mobile phone.
As a result, the well-made and completely free tool went viral, with more than 3 million downloads and more than 200,000 users submitting their own assembly solutions to the server.
Bee 5D's cumulative sales since its launch are only a little more than 50,000, and it is obvious that most users download and use this app not to buy and assemble 5D mobile phones.
Xiao Ye has this app in his mobile phone, and in his opinion, although this assembly assistant app is not a game, it is as fun as a game, even more fun than many games.
Its biggest point is that the assembled "mobile phone" can be used normally!
Thanks to the powerful 3D engine and function simulator, most of the functions of the virtual phone can be used normally, and the effect is quite magical.
This function was originally intended to provide a simulated use scenario, allowing users to test whether their designs are feasible and whether they are handy, but they were played by witty netizens with all kinds of new tricks, all kinds of "machine in machine", all kinds of "one-click skin", it's not too high, that's how a lot of user works on the server came about.
After seeing this situation, Bee quickly updated the app, but instead of plugging the loophole and saving the assembly assistant that was about to be broken, on the contrary, they further strengthened the DIY function, and the name of the app became "Mobile Design Workshop".
In the past, users could only download the parts models released by the official and cooperative companies through online updates, but they could not design the parts by themselves, even if they added a word to change the color. The new version makes up for this shortcoming, allowing users to modify and customize their phones more freely.
As for whether all kinds of sci-fi futuristic mobile phones can really be made, everyone doesn't care too much. In fact, these brain hole designs are not all unrealizable, some are indeed because of technical bottlenecks, such as a 3mm ultra-thin mobile phone, and some are technically feasible but not practical enough, such as a certain Rubik's Cube mobile phone design, this cube mobile phone has a touch screen on each of the six sides, which looks very gorgeous and cool, but no one wants to pay for it.
The culprit that caused Xiao Ye to shout "" is that this strange application between tool software and simulation games has been updated again, and it is going further and further on the strange road!
Although the previous version opened up the user design function,But after all, there are certain requirements for art literacy、Spatial imagination and other talents,Most people's self-designed mobile phones are either full of copycat flavor,Or the subsystem is too poor to pass the simulation detection,Even if you barely pass the simulation test, it will be sprayed by netizens。
The biggest highlight of the new version of "Mobile Design Workshop" is the addition of the alchemy gameplay that everyone likes to see, in order to further please this part of the handicapped users. It doesn't matter if you don't understand design, as long as you know "1+1", you can play mobile alchemy.
What sparks will be created when you combine a Yotaphone with a "front and back dual screen" and a NoteEdge with a "curved screen"?
What kind of wonder will appear when you put together an iPhone with a "rotating outer screen" Aura and an iPhone with "many children and many grandchildren"?
After reprinting this article for the first time, Xiao Ye immediately updated his application.
Although the trademark logos of those classic models on the mobile phone screen were deliberately removed, and the models indicated were also deliberately written incorrectly, Xiao Ye proudly said that he could still see through their prototypes at a glance. For mobile phone users, please visit http://m.piaotian.net