Late October 1994.

Approaching Singles' Day in November.

Therefore, during this time, the mood of many consumers and businesses suddenly became excited.

Double 11, which has been created by the new entrepreneurship department for more than ten years, is not only the best product promotion event, but also the best time period for new product releases.

During this time, a lot of consumers' eyes and energy will be focused on goods and shopping.

Merchants are constantly conceiving marketing plans that attract the attention of consumers.

A second-rate enterprise, good at marketing and service. First-class enterprises are good at following up the tuyere, but because the tuyere is not created by it, it is difficult to surpass the first-class and become the real king of the times.

Enterprises with the temperament of kings will create outlets.

Consumers themselves have not yet discovered that they will like a completely new product. However, the top companies that create outlets are disruptive inventions that consumers like in advance, and the market cannot find similar products for the time being.

The enterprises of the new entrepreneurship department are deeply influenced by Lin Qi, attach great importance to technological innovation, and advocate becoming the king of creating outlets.

Zhang Dahai of the New Venture Publishing Group, after returning to the company and serving as the CEO of a listed company, has been imitating Lin Qi's practice and constantly looking for opportunities to use scientific and technological innovation to create new outlets.

For example, the reader of the e-ink screen was actually incubated and matured in advance by Zhang Dahai, who invested a lot of money.

"The e-ink screen, when not turning the page, basically does not consume electricity. Therefore, it is easy to standby for half a month, even if it is used heavily, it is enough to charge once in a few days. In addition, e-paper books can be connected to the Internet with wireless routers or data cables, after networking, users can choose a browser to browse some information, and there are special comics, male frequency, female frequency, physical books, electronic newspapers and electronic magazines Several special entrances. Zhang Dahai said excitedly, "This equipment is highly complementary to the business of Xinchuang Publishing Group, especially the electronic publishing business. At present, the revenue of Xinchuang Publishing Group is composed of several major sectors - 6.7 billion yuan in revenue from book leasing business, and the market not only covers 3,000 county-level markets in mainland China, but also in Hong Kong and Macau. In addition, more than 50 book rental outlets have been established in the Tokyo area of Japan, and there is still some room for growth in the overseas market in the future. At present, it has also launched a business where you can borrow and return books without leaving home, paying 10 yuan a month, and the staff of the bookstore will come to the door to provide services to nearby customers. Although this new business is newly opened, it already has 5 million users and has increased revenue by at least 600 million a year. In addition, the book rental market, we are no longer limited to comics, VCD, DVD and other entertainment content, but, added a large number of teaching materials, vocational skills and social science and other related books, at present, enhance vocational skills, especially computer-related books, in Hong Kong, China, the market share is growing rapidly. The second is publishing and distribution, with a revenue of 4.6 billion Hong Kong dollars, in Asia, this data is already considered to be the top ten publishing houses, of course, publishing and renting books are actually complementary to each other, a year to rent books store procurement is not less than 2 billion yuan, nearly half of the published books, is self-produced and sold, self-publishing, their own rental stores rely on renting books to return to the book. At present, our publications, not only magazines and newspapers have advertisements, but also single books and comics, which have increased advertising, and this business has more than 500 million yuan a year. Fourth, it is the copyright adaptation and operation, with an annual income of 380 million, and we are involved in many film and television dramas, animations, and games. Fifth, although the scale of network electronic publishing is not large, with an income of less than 100 million yuan, the speed of development is very gratifying...... It is estimated that with the development of the Internet market, it will gradually become the main business of our publishing group, and it is also a matter of time. ”

"E-paper books are not independently developed by New Venture Publishing Group, right?" Lin Qi smiled.

"Of course, how can we have that ability, is that there is an e-paper research and development project within the New Venture Electronics Group, and then, we negotiated with the New Venture Publishing Group amicably, and invested 100 million Hong Kong dollars in the venture capital to obtain 50% of the project's equity. It took nearly 5 years of research and development to finally make such a consumer end product. Now, the team of e-paper has been registered as an independent subsidiary, Hong Kong E-paper Technology Co., Ltd., specializing in the research and development of e-book technology and patent licensing. The specific production is Xinai Industrial Group. Zhang Dahai said with a smile, "After the e-book product is launched, the patent fee will be paid." E-paper is used, and the patent fee is 50 Hong Kong dollars per unit. However, the publishing group has a 50% stake, which is much more favorable than other companies. ”

The patent fee of HK$50 for a device is actually cheaper than the patent of the e-paper book in later generations.

In later generations, the price of e-paper books remained high, mainly because the patent monopoly was in the hands of E-ink. The ex-factory price of the screen of e-paper is two or three hundred yuan, and the price reduction has not been seen, because nearly half of them have to pay patent fees.

As for the reason why other manufacturers do not join the competition and launch different solutions. The main reason is that the application scope of e-paper technology is still relatively narrow, and the shipment of tens of millions of terminals a year is not worth the display technology giants to invest a lot of capital and energy to do such a small market.

However, even if it is a piece of mosquito meat, as long as it is laid out relatively early, it still has a certain market value.

In 2007, Amazon launched the Kindle e-paper book, which once became a star in the electronics market. But soon it was embarrassing to find that users need mobile phones more, and in front of mobile phones, e-paper books are only a convenient instant noodle companion for pressing bubble noodle bowls.

As for e-paper books for simply reading, DV and cameras for photography, MP3s for simply listening to music, and watches for simply watching time...... Sorry, but these feature phones are all available inside.

The king of the consumer electronics market is often omnipotent. Because of inertia, consumers are more commonly used in a terminal, so a terminal that concentrates more functions will suck away the vast majority of consumers, and a single terminal will be defeated by a fully functional intelligent terminal unless it is irreplaceable.

The largest market for e-paper books in later generations is because they are products of the same era as smartphones. If you are born ten years earlier, although you will still lose, I am afraid that you will accumulate more users and form a larger stock market, and even if you eat the old capital in the future, it will be longer.

At present, the e-paper book of the new entrepreneurship department came out more than ten years earlier than the Kindle e-paper book. So, avoiding the most terrible competitors, asymmetrical blows.

Because it came out earlier, it avoided the invincible strong enemy, so, dle, almost at the same time as the touch screen smartphone, and at the beginning, the touch screen smartphone share was not the mainstream period, Kindle is a market star terminal. However, it didn't take long for it to become an outdated terminal.

This is mainly due to the fact that e-paper books have withdrawn from the market too late, in the same era as Apple's and Android's smartphones. Although smartphones have never regarded e-paper books as opponents, they ...... E-paper books are still a mess.

This is actually very normal, in the era of mobile terminals, an all-round mobile terminal, hanging all kinds of dedicated terminals. This period of history is the same as the era of computer popularization, when all kinds of special arcade machines, word processing computers, and DVD players were defeated by general-purpose microcomputers.

A microcomputer may not be better than a specialized word processor. However, microcomputers can do other things besides the office, and word processors are on the streets.

In the early days of microcomputers, the game experience may not be better than that of arcades, but arcades can only play games, and microcomputers can also work and video in addition to games, so arcades hit the streets.

The effect of a microcomputer watching VCD discs may not be better than that of a VCD player, but a VCD player can only watch VCD discs and cannot do other things, so it is the same as being beaten.

In the computer age, various applications are grouped together on a general-purpose microcomputer. Users can add hardware and peripherals to expand performance and use according to their application needs.

In the era of mobile terminals, mobile phones have become universal terminals with most commonly used functions and integration.

Lin Qi took the XBOOK developed by the New Venture Electronics Group, experienced it a little, and put forward some opinions, and after that, he let Zhang Dahai toss.

Anyway, even if the e-book project itself loses money, it will not affect the development of the new venture electronics group, and even the negative impact on the new venture publishing group will not be too great.

Because, XBOOK e-paper book is mainly to expand the market of online reading websites such as starting point reading, starting point comics and so on under the new venture publishing group.

Even if XBOOK will be eliminated in the future, the account registered by the user will still be the same as the starting point and other websites. It should still retain the effect of incremental users on the starting point website.