112 Exploiting the "momentum" of the film for publicity

Unexpectedly, Wu Feng's news about the new game of "Fallout" has not been announced, and the media themselves have begun to stir up, all kinds of speculations, all kinds of inferences, and the heat has been stirred up by them.

Wu Feng also happened to be happy, under the suspicion of the outside world, the more he guessed, the more he felt that the new game would be exposed in the future, and the more interesting the sales would be.

At the same time, along with the gossip of the game media, players are starting to have fun.

In forums, post bars, Weibo, etc., there are discussions about Wu Feng's upcoming new game, and even the name is unknown!

"I heard that Wu Feng is going to release a new game, and many game media have reported it. ”

"I've also seen the news, there's a heavy armor in the company, it can't be a game that will come out of a future war, right?"

"Good guys, it's been quiet for so long since "The Stars", and finally there's a big move again?"

"Grapevine, I heard that Wu Feng also invited a celebrity endorsement for his next game....... ”

"No, so rich, is this the rhythm that is going to start going to heaven?"

…………

With just a few words of information, the media and players began to speculate about Wu Feng's new game, and all kinds of gossip information appeared on major websites.

On the other hand, after the arrival of the T series of power armor, Tenglong Online Games began to start the second round of shooting with Wang Bo, mainly Wang Bo wore power armor and fought with several bosses, such as the claw of death, Swan Lake's Swan, the mud crab queen in the castle, etc.

Because these are all made of 3D special effects, everyone can only see Wang Bo wearing a full set of handsome power armor, shooting at the green wall, jumping, changing weapons, and so on.

Fortunately, because the 3D models of these bosses and scenes are available in the game, a lot of production time can be reduced, and only the video team, special effects team and action team need to stay up late and refine it.

The filming of the second phase also went very smoothly, and although NG was done many times, it was finally completed in one day and so on.

In the previous life, the opening CG and promotional video of "Fallout" were not very good, for this reason, Wu Feng spent a lot of money to shoot this Wang Bo live-action version of the game CG, which already has the great effect of Hollywood science fiction movies.

After all, the CG production capabilities of game research and development companies will not be weaker than those on the market.

Of course, this promotional film is very short, only about one minute and thirty-four seconds, too long live-action publicity CG, it will be very terrible to burn money, and there is not such a long production time.

After filming the live-action CG materials, Wang Bo wearing power armor posters, etc., the first step of celebrity endorsement is basically completed, and the next step is the live broadcast of the whole people on the launch day, and the interaction with players.

All, sometimes I think, those celebrities do endorsement advertisements, in fact, it is quite fast, and it may be done in two or three days. The rest is up to the special effects artists, retouchers, video editors, and directors to do it themselves.

The original materials for Wang Bo's endorsement have all arrived, whether it is a theme poster or video material, just in case, the director also filmed some additional preparatory materials on the same day, so that they can be used temporarily.

If you don't do the preparatory materials on the day, you have to call the spokesperson to come over to make up the shooting, which is basically impossible, or it is very difficult, because this is equivalent to increasing the workload of the other party, which is an increment outside the contract, and you may have to add money!

Therefore, in view of the complexity of the cooperation, the partners will make up some spare materials on the same day to facilitate the use of them when needed later.

The materials for the video and poster are ready, and the rest is the processing and production with the largest amount of work in the later stage, and because of this, the staff of Tenglong Online Game have worked overtime during this period of time.

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On July 20th, during the summer vacation, the movie "No Man's Land" was officially released, with its hardcore shooting style, strong road movie style, coupled with the strength of actors from all walks of life, as well as the classic story content and plot, it became an instant hit, and directly won a high score of 8.1 points on Douban, with a soaring box office and a strong reputation.

In particular, the killer played by Wang Bo, with a thick northwest accent, holding a four-barreled modified short gun, and his comic performance all the way caused the audience to laugh in the theater. Wang Bo once again relied on a supporting role, and his strength stole the show, which made the audience talk a lot after watching the movie.

With the series of hits of "No Man's Land", Wang Bo's popularity soared again, and Baidu's hot searches soared, in the Tieba forum, etc., there were discussions about his weapons, some discussed his decorations, some discussed his comic behavior and accent, and some discussed his plot. In short, for a while, his personal popularity was very high, and even overshadowed the protagonist Xu Zheng!

On July 23, that is, on the third day of the release of "No Man's Land", when word-of-mouth continued to ferment, the news of the new game was announced on the official website of Tenglong Online Game and Wu Feng's personal Weibo:

"New game Fallout, see you on August 8th in the Sandbox Wasteland!"

On the accompanying picture, Wang Bo is wearing a handsome T-series power armor, taking off his helmet, holding a domineering modified gun in his hand, and the background is a dilapidated wasteland of the apocalypse, with a huge skyscraper, half of which has been blown off.

The whole poster power armor + doomsday wasteland background, which gives people a sense of the vicissitudes of the apocalypse, but also gives people a sense of domineering of the rise of heroes, which makes any man feel enthusiastic when he sees it.

Just this simple promotional poster for the new game exploded in the entire game media circle and players in an instant.

"I'm rubbing, Tenglong is going to make a big move!! even Wang Bo has been invited to be the spokesperson. ”

"Awesome, the whole propaganda poster makes people's blood boil, is this going to open the mecha to block and kill God in the apocalyptic world, and the Buddha to block and kill the Buddha?"

"Wu Feng's new game is a sci-fi wasteland style? This style is a big praise, thirty-six likes, crazy likes, I like this style of game. I love Wu Feng to death!"

"Handsome, Wang Bo is wearing this armor, and the dignified expression on his face really feels like a doomsday hero. ”

"I didn't expect it to be Wang Bo's endorsement of the new game, the movie "No Man's Land" he acted in recently is very popular, and everyone is discussing him. ”

"On August 8th, I can't wait, let's release it quickly!"

"Wasteland Sandbox, Wang Bo endorses, Tenglong Online Game is so deep this time, is it going to make a big wave?"

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The news about Wang Bo's endorsement of "Fallout" spread quickly among players and the industry in an instant, and this topic was very hot discussed that day, and it was on Weibo's 24-hour hot search list overnight.