Chapter 615 Business Plan for ARM

On May 16, 89, Acorn ushered in a new life for him, because of the injection of new venture funds, the team's research and development successfully entered the finale.

"When I acquired Acorn, I didn't just turn the company into part of the Pangu team that Startup Electronics is today. Yes, the Pangu team's achievements are now more successful, and the XRM architecture chip is known as the world's most successful reduced instruction set architecture, and it justifies whether the reduced instruction set has commercial value. However, I believe that in the future you will not be inferior to them. ”

"In the future market, Acorn will retain the whole machine hardware department, which includes the manufacture of computers, and may develop other hardware products according to market demand, and the parent company Xinchuang Electronics will provide some hardware, technology and market help. However, the more core business, should continue to deepen the research and development of ARM chip architecture, the core of the company should be ARM in the future, however, in terms of business model, the ARM team will not produce or sell chips, only sell chip patents to the corresponding manufacturers, the future market, will undergo huge changes, we need a new set of sales model, through the sale of chip technology licensing, to establish a new microprocessor design, production and sales business model. ”

Lin Qi said, and he did this because he had known the successful model of ARM for a long time.

Historically, ARM did not have a semiconductor manufacturing division and did not have its own wafer factory. Therefore, the chip architecture is mainly developed in the laboratory, and then the patented technology is licensed to semiconductor manufacturers all over the world, so that manufacturers can customize and optimize on the basis of ARM's patents to make ARM-compatible and other specific chips. There are also can, specializing in the production of ARM chips. In short, ARM mainly sells patents, and ARM doesn't care too much about that customer's high chip market share. It is precisely because of this model that ARM has rapidly developed into the world's largest semiconductor chip shipment, which was once ten times more than the chip shipment of X86, the former overlord!

Interestingly, this sales method is not because of how smart or far-sighted Acorn is, but because of poverty.

Just as the CPU is researched because the bigwigs in the market are unwilling to sell chips cheaply, ARM does not produce chips itself because it is poor and cannot afford to invest in even a small semiconductor manufacturing plant.

Even if it is only a small factory, it is more than the financial resources of the ARM team, so it is forced to license the R&D results as a patented technology to other companies.

What Acorn didn't expect was that it was precisely because of this decision that ARM chips eventually blossomed everywhere.

"Why don't we produce ourselves, we have made a budget, the cost of our own production and sales is not high, there may not be conditions that can be implemented before, but now it is different, we will definitely be able to do it, and in the future market, we will definitely achieve good results." Horser didn't understand what Lin Qi meant.

Even if the ARM team is not capable of building it itself, the parent company has a huge chip factory, and it is very simple to build ARM chips.

Lin Qi smiled, it was obvious that Hoser might be a technical genius, but he didn't have much market foresight in terms of making real business money, of course, if he told Hoser that all this was original to Acorn, and he came up with a solution because he was too poor, I don't know what Hoser would say.

"The ARM-based processors you developed are almost designed for mobile platforms, and in a few years, mobile devices are bound to set off a frenzy. If AMR makes its own chips, those companies in the semiconductor industry will regard you as rivals because of competition with the ARM business, and it is naturally impossible to use the technology of the opponent. And if, ARM has not made chips, but only charges through patent licensing. Well, ARM-based chips are everywhere on the market, but all the factories that make ARM chips are not ARM's competitors, but partners. Naturally, it is easy to promote technical standards. The consequence of making your own chips is that you need to sell chips, and become allies with a few hardware product manufacturers, but become enemies with other hardware manufacturers!"

"I see, that's ......" Huo Se was not only surprised when he heard this, he had never thought of so many twists and turns, and sure enough, it was impossible for him to establish a company like Lin Qi.

"Mr. Lin, it's not that I'm hitting you, isn't it too optimistic about the future. After all, the mobile market is still unknown, and even if it is to develop, it will take a certain amount of time, so why should we waste this part of the time? Although he knew that he should not contradict his future boss, he was afraid that the boss would be too confident and expected too much, so that he would be too disappointed in his team if he could not achieve his goals in the future.

It is good for the boss to be important, but I am also afraid that the boss's expectations will be too high and exceed my ability.

"No, I found you at this time, but I have already laid it out, and I am short of a chess piece. ”

In fact, Lin Qi has laid out the mobile phone industry in China, although it can't make that kind of touch screen mobile phone for the time being, but it is the kind of mobile phone that can make the 2G era, which is far lighter than the current big brother and has more functions.

That kind of 2G feature phone, in fact, is mainly to pave the way for future touchscreen phones and tablets. The popularization of 2G network is the basis of mobile phone Internet access, and 3G and 4G technology are also developed on the basis of 2G network.

Moreover, the cost of the 2G network is lower, and the cost increases exponentially every time the network is upgraded. Because 3G is faster than 2G networks, but the signal coverage is smaller, 3G requires more base stations to cover the area of the original 2G network. The investment in the 4G network is larger than that of the 3G network, because the signal coverage of the 4G base station is smaller.

After the popularization of 2G mobile phones, the mobile Internet has a foundation, although it is not as rich as the later 3G and 4G eras, but some music downloads, reading, news websites, TT instant messaging, etc., can barely be used on the 2G network.

Feature phones in the 2G era can also access the Internet. It doesn't need to be powerful, but it needs a chip that is more power-efficient and lasts longer. It is precisely for this reason that there is no need to wait for the arrival of the touch screen era in the 21st century, and ARM chips will have a market in the 90s.

Horser reluctantly accepted Lin Qi's opinion, because, after accepting Lin Qi's investment, the ARM team was a member of the new entrepreneurship department, and he must not be too resistant and questioning his boss's opinion.

What's more, after Lin Qi acquired Acorn, he immediately gave this company a big gift!

Although, it's not an order for mobile phone chips, but a CPU order for handhelds!