034 Literacy is a disease
There are less than 3 days left until the official launch of "Devil's Fall" on August 2.
In the past three days, the media advertisements of "Devil's Death" can be said to have completely dominated the screen, almost flooding, and the strength of large companies and large enterprises is domineering and sharp at this moment.
What is the swan wide point pass, the homepage of Huaxia game network is pressed down, tomorrow's headline information flow, the homepage pop-up window of the homefield of the nomad sky, and the viral advertisement of the teasing chopsticks............ , can be on the advertisement, all on!
In the past three days, Marubeni's promotional offensive for "Demon Fall" has reached its peak, and countless players have been wrapped in the "glory" of Marubeni's game!
"666, my big "Demon Fall" game is invincible, and it has fully exploded all game media. ”
"Dragonborn players are here to help and crush Dog Dark!"
"As long as there are more players than them, the popularity is on our side, regardless of whether the game rating is high or low. ”
"The Devil's Death, the Devil's Death that sings the big pineapple. ”
………………
Approaching its launch, under the large-scale advertising of Marubeni Group, the pre-sales of "Demon Fall" soared again.
"It's not fair! Good games shouldn't be buried!" Seeing the pre-sale of "Devil's Death", Liu Yuwen sat in front of the computer, full of anger.
She is full of admiration for "Diablo", and feels that it may be a bell in today's Chinese game industry, and should not be overwhelmed by the overwhelming advertising of its opponents.
"Hey, I can only blame Wu Feng for being too willful, and he shouldn't resist a big company like Marubeni, after all, "Demon Fall" is their company's vanguard product this year. Liu Yuwen sighed.
…………
"Boss, no, the sales of "Diablo" have finally risen, and they are about to keep up with "Devil's Fall", but now the gap has been widened again. ”
In the conference room, Ronan Cheng said depressedly.
Wu Feng opened his mouth and said: "It's okay, I said that the power stage of "Diablo" is in the later stage. When it comes to smashing funds and burning advertisements, we are certainly not as good as other big companies. What we need to do now is to seize and maintain some core advertising space and maintain a steady increase in the daily exposure of new games. ”
"Moreover, now Marubeni has spent so much advertising money, and the pre-sales of "Demon Fall" are just like that, and it is not that "Diablo", which we have spent very few advertisements, has been chasing and beating, which shows that the popularity of our new game is still ongoing. For a small company like us, we can use 'fine' for advertising first, and when we have money later, we can also use 'wide'. ”
Chu Lingyan next to him also nodded in agreement.
…………
On August 2, "Devil's Death" was officially launched for sale, and under the overwhelming advertising of Marubeni in the early stage, it reached 1.03 million pre-sales.
This value, for Zhang Hao, is indeed a bit of an achievement, and it also verifies his strength as an excellent gold medal planner.
However, dance with wolves and show your true colors as a hero!
Wu Feng firmly believes that in the later stage, "Diablo" will rub "Demon Fall" all the way and kill it into slag in seconds.
After the official launch of "Devil's Fall", the data rose significantly, and after the second day, Marubeni's advertisements began to be withdrawn one after another.
At this time, the advertisements for "Diablo" began to catch up and began to make continuous efforts.
At this time, there are less than a day or two left before the official launch of "Diablo" on August 5. After Marubeni's ad was withdrawn, the dark pre-sale data began to soar.
During this period, an embarrassing thing happened in "Demon Fall".
The game has been online for nearly three days, and many high-level games have been quickly cleared, but at the end of the plot, Zhang Hao fell ill and fed the players a mouthful of "arsenic".
At the end of "Devil's Death", the protagonist became the big devil, but the heroine who accompanied him from beginning to end from birth to death ended up with a selfish male partner.
A big green hat, with a green oil!
Wenqing is a kind of disease, and it kills when it happens!
This ending immediately blew up the majority of "Demon Fall" players!
All of a sudden, on the various forums, post bars, and Weibo of "The Devil's Death", there were voices condemning "The Devil's Death" and Zhang Hao everywhere.
"Nima, I have followed the protagonist from birth to death and fought so many times, and after the protagonist became famous, what kind of play is this?"
"I want to vomit, Wenqing is a kind of disease, and if the master is sick, it will spread to all players. ”
"Don't play!Decisively uninstall the client!Angry ending!"
"Spicy Chicken Game, Wenqing Plans to Die !!"
"It's a big deal to let the heroine not marry for the rest of her life, this male partner is selfish in front of him, and he is not worthy of the heroine at all. ”
"In fact, the male supporting actor is the real protagonist, becoming the leader of the martial arts league, and the final winner in life. ”
"I don't want to say it, I fed a mouthful of shit at the end of the game, and decisively uninstalled the client. ”
"Damn, is this really the end? I haven't cleared the level yet, do I want to continue playing?"
"Well, fortunately, I was wise at the beginning, I didn't buy it in advance, and I have been waiting and seeing! ”
"Damn it, garbage planning, garbage plotting. ”
………………
At the same time, Zhan He's sailors saw that there was something wrong with this, and secretly concealed it from Wu Feng, and also went to the forum and post bar of "Devil's Death" to bring a wave of rhythm.
"I'm rubbing, garbage games, and even giving the player a green hat in the end, is this mocking us?"
"Decisively unloaded, go play Diablo next door. ”
"I shouldn't have bought "Devil's Death" in the first place, and I also went to play "Diablo", and I couldn't stand this young man's mastermind. ”
"Congratulations to all the demon lords for getting a green hat*1, I'm going to be a real demon king in Diablo next door. ”
"Cuckold Demon King, unload decisively, or go play dark and cool!"
………………
Zhang Hao was speechless, seeing that the "Devil's Death" forum and post bar were filled with scolding and condemnation of the final ending, he was completely desperate.
He calculated the system of "Devil's Death", calculated its values, and calculated all its systems, but he didn't expect that he would actually plant it in the plot.
In fact, he set up this plot at the beginning, and the original intention was that the devil was lonely in the end, against the sky, lonely for a lifetime, without regrets, and the idea was very good.
However, players don't buy it!
I'm playing a game, it's supposed to be cool, you're good now, just give me a mouthful of arsenic, real life is so bitter, you have to come to the game with a green hat.
On that day, the sales of "Demon Fall" fell sharply for the first time.
The player's word of mouth, Weibo big V, the collective siege of the game's official account, a piece of verbal criticism, people drive people, and the chain reaction is still very terrifying.
It's like watching a movie, a garbage movie, as long as the word of mouth stinks, it will spread very quickly in the mouth of the media and the audience.