Zeng Wei was indeed very emotional. A person for a lifetime, if he doesn't know how to "blow", he is doomed to suffer for a lifetime.

In his previous life, he was the most realistic negative example and lesson. Because he couldn't blow, he had to leave the top scientific research unit in China, and at the age of over thirty, he was still a single dog, and he didn't get any promotion.

And after returning to this time and space, he changed his personality and almost used the skill of "blowing" to the extreme.

He actually "blew" a "Sou Shen Ji", and then blew his parents, which led to the existence of the "Bajie" pig farm and the winery after that.

………………

In the midst of the busyness, the preparations are progressing steadily.

The time soon came to January 31, 1994, the twentieth day of the lunar month, and three days later it was Chinese New Year's Eve.

On this night, the television stations of Jiangzhou City, Fuzhou Prefecture and Gudan Prefecture, which are subordinate to Xichuan Province, broadcast an advertisement during prime time in the evening. The heroine of the advertisement is none other than Yu Mingju, a local star in Xichuan who has recently become popular, and she advertises for a distillery called Wulingxian Liquor.

All the audience has a feeling that Yu Mingju in the advertisement is very beautiful, and the two lines of the song she sang are very beautiful and touching...... Well, the wine from that distillery is also very beautiful, more beautiful than other bottles on the market.

Some of Yu Mingju's fans were surprised that Yu Mingju had also begun to receive advertisements, and they also decided to wait until Chinese New Year's Eve when these wines were on the market and buy some. Anyway, I have to buy a lot of wine for the New Year, what kind of wine to buy is not to buy, and it is good to be able to support Yu Mingju.

What's more, the bottles of this distillery are beautiful, and they give people a sense of grandeur and wealth at first glance.

………………

These advertisements were naturally made by Zeng Wei's company, which had just changed its name to Wuling Xian Liquor, for a period of one month, starting from this night and ending in February.

For this reason, Zeng Wei also took out a large amount of money, a full 300,000 yuan. Among them, Jiangzhou TV spent 180,000 yuan, Fuzhou regional TV station spent 70,000 yuan, and Gudan regional TV station spent 50,000 yuan.

This is just one part of Zeng Wei's promotional strategy to open up sales channels for the winery, and there will be more publicity in the future.

As early as a few days ago, Zeng Wei had commissioned a color printing factory in the city to come up with a poster about the distillery, and the design was made according to Zeng Wei's proposal, which was divided into two categories.

The first is the semi-public service advertising posters in cooperation with the public security organs of the three prefectures, similar to the kind of advertisements that can be seen everywhere in various streets and alleys in later generations.

For example, "so-and-so reminds you that the floor is slippery, be careful of falling", and "so-and-so reminds you to take care of your belongings", and "Wulingxian Liquor reminds you: although the wine is mellow, don't be greedy for a cup" and so on.

There is also a category of language with some youth culture, which is similar to the propaganda language of Jiang Xiaobai in later generations.

In his previous life, Zeng Wei had experienced Jiang Xiaobai's propaganda strategy, and it was really pervasive.

But Zeng Wei also had to admit that Jiang Xiaobai's marketing was done just right, and these propaganda offensives and youth mantras that hit the center were also very targeted, and this time the small bottle of Wuling Immortal Wine also had to focus on this part.

Just the image design of these characters, Zeng Wei can be said to have racked his brains. As for the advertising slogans, it is impossible for him to completely copy those advertising slogans in his memory, because he must take into account that it is still 1994, and those paragraphs that are too ahead of his time may not be accepted by the masses.

Therefore, Zeng Wei also deliberately adjusted the language to make it more in line with the characteristics of this era, and all the pattern backgrounds are displayed with Wuling immortal wine and logos, which are particularly eye-catching.

The business license and official seal of Wulingxian Liquor Co., Ltd. have been taken down early, which also means that it can finally be advertised and opened to the outside world under this name.

………………

During this time, whether it was from the body or the mind, Zeng Wei was tired enough.

In the absence of a private car of your own, everything depends on two legs, and buses and bicycles, plus walking, are the main modes of transportation. Constantly circling around in the county, town, and factory, this is really as tired as a dog.

The good thing is that everything is slowly getting back on track.

In the first two years, the deterioration of the distillery also gave the workers in the factory a deep sense of crisis, especially after the factory stopped production, everyone went home, and the salary of 100 yuan a month was gone, and the taste was different.

Most of the workers at Qingquan Distillery are from Qinghe Town and neighboring towns, and they have basically been working in the factory for many years.

It's close to home, and when the farm is busy, you can take leave to go back to plant rice and threak for grain, and you can take care of anything at home, so it's a pretty good job, and it's much better than going to the coast to work.

To put it mildly, working in other places, the wife at home stole a wild man, and he didn't know that he was cuckolded, this kind of thing is not uncommon in inland rural areas, and those who can work in township enterprises are considered capable people.

The distillery suddenly closed down, and the hardest hit was these workers, who suddenly lost their income of more than 100 yuan a month, but the family's expenses remained the same, and even now the family still has to drink a little stuffy and beat his wife, or go out to play cards and gamble and lose a few money, this day is too difficult.

So when the distillery reopened, almost overnight, the workers returned, and when they learned of the difficulties that the factory was facing, they all expressed their willingness to share the hardships with the factory.

Of course, Zeng Wei also knew that this was just a gesture, and if he really worked for two or three months, he couldn't get a salary, and no matter how strong his feelings were, he had to fade down, after all, everyone had wives and children, and they all had to live.

However, the spirit of the workers in the distillery is now condensed, and there is no risk in a short period of time, and the production is on the right track, depending on whether the sales can open up the situation.

………………

Zeng Wei also knows that in fact, although everyone is full of energy on the surface, and they also trust and value themselves in their attitude, as long as they don't succeed for a day, then the worry and distrust hidden in their hearts will always exist.

These strategies put forward by myself do seem to be very innovative, and they seem to be able to attract people's attention, but whether they can really move the hearts of consumers and make them really like this product, no one dares to pack tickets, including Zeng Wei himself.

After all, Zhao Kuo at the beginning would never have thought that he could only talk on paper, and after he really led the hundreds of thousands of troops of Zhao State, he brought it to a dead end.

However, having seen the liquor advertising king war in the 90s and the health care product advertising war with no lower limit, Zeng Wei also knows that the resistance of consumers in this era to advertising and marketing is still relatively weak, and it is not the same as the Chinese people more than ten or twenty years later.

Think about the brain-dead advertisements that receive gifts and receive brain platinum, and through the overwhelming CCTV advertisements, you can get into your ears and brains and hearts, forcing you to accept, but in 2018, in addition to sending money to CCTV in vain, I am afraid that you will only gain the spit and contempt of hundreds of millions of people.

It is with this insight that Zeng Wei also has the confidence to carry out this marketing.

There are still some differences between liquor and other products, and the quality of liquor can be known when you enter it, and what you need more is repeat customers.

The wine in his own winery is not bad, Zeng Wei knows this very well, that is, a good wine is afraid of deep alleys, and what we need to do now is to let this good wine know more people and establish the reputation of the brand of Wuling Xianjiu.

Fortunately, at the critical moment, Zeng Wei received strong support from Yu Mingju and promised to endorse his winery, which is no different from sending charcoal in the snow.

In other words, that is the east wind that is missing in the last step of one's own action!

………………

Wang Shuyao couldn't help but take out the miniature version of the propaganda advertising poster in the bag and read it carefully. But the more she looked, the more confused she became. She really couldn't imagine that this kind of poster could be used for advertising, but she was sure in her heart that this kind of poster would definitely have an excellent publicity effect.

Although it is still uncertain what the effect of these propaganda will be in the future, Wang Shuyao feels that his judgment is generally the same, and Wuling Xian Liquor will become an instant hit.

Zeng Wei's head is so easy to use, almost an idea a day, an idea a night, and the things he takes out can be decent, you think about it carefully, and you feel that there is a lot to be done.

In the end, she could only say with emotion: "Xiao Wei, your brain is really amazing, how did you come up with these designs?"

I don't know how many times Wang Shuyao asked this question, which made Zeng Wei speechless, and said: "Hey, Sister Shuyao, let's not discuss this matter, okay? I am also in junior high school, is it difficult to make up some such smooth limericks? You know, I am also a genius who can make classic songs like "Health Song"!"

Wang Shuyao immediately laughed, she naturally learned from her sister Wang Shuying that Zeng Wei, a kid, composed a "Health Song" at the New Year's Day party, which was used by the school leaders as a radio exercise for all teachers and students to dance.

This kid is really a stinky fart, Wang Shuyao scolded his belly, but said with a smile: "It's not difficult to make up smooth oil poems, but these smooth oil poems can just hit people, which is rare." I think you're not the same as we are, how can you come up with these things?"

At this time, she pointed to the wine bottle of the aged Wuling Immortal beside her, and said to Zeng Wei: "And your design is really shocking, I think this thing is like a work of art!"

"Yes, it's a work of art, is there such a cheap art?" Zeng Wei said nonchalantly. These wine bottles don't look very tall, but Zeng Wei, who is really involved in the production process, knows that the cost is only a dime or two.