Chapter 496
No one can be idle.
You think it's over?
No, the battle has just begun.
Liang Shengjun has become a hardware supervisor in a sense, he doesn't know how many parts suppliers he has to coordinate in a day, Fadell wants to ensure that there will be no obvious bugs on the white magic box program, continuous testing, continuous improvement, as long as it has not been released, it is not over, Alan has not slept for another night,
Chen Zier also slept very little,
There is one thing that Fadel does not quite understand.
It was two o'clock in the middle of the night, and he pulled Chen Zier to prevent him from going home.
"Why can't I release a product in the U.S.?"
Liang Shengjun is also there, he said: "If you really have faith in it and think it's the best player, then geography shouldn't be the idea that will appear. ”
Chen Zier also rethought his judgment, it doesn't matter, brainstorming is good, he is not a political figure, and he is always right not to pursue greatness and glory.
"No, Liang, our production capacity can't keep up," Fadel denied Liang Shengjun, "Boss, you listen to me, it should be so, you should have heard that even many large companies are not successful in a certain country." ”
Chen Zier didn't feel sleepy at all, he held his chin and nodded, "Go on." ”
"OK, our team includes me, we are all Americans, we think, we design, we imagine what kind of operation and which kind of graphics consumers will like, we are all from the perspective of Americans, I'm sorry, but there are hundreds of people in the whole company, no one understands what Chinese consumers think, no one thinks about what Chinese consumers like. ”
He shrugged, "Why choose the one with more uncertainty, it's easier to succeed in the United States." ”
Liang Shengjun waved his hand, "This is not a problem, we have three Chinese, we can tell you very responsibly, no one will find it ugly." So, my opinion is to sell globally. ”
He suddenly raised his voice a little, "I don't know what the point of this argument is, shouldn't it face the global consumer if it is the best in functioning?"
Chen Zier groaned for a moment.
"Fadell, how many companies are selling MP3 players right now?"
"I haven't counted this, maybe a dozen, maybe more than 20, Dimeng, Innovation, Samsung...... There are countless other companies that have moved into this space or are in the process of moving into this space, such as Apple. ”
At the beginning, the production capacity was definitely not enough to be listed globally, and their channels were also blind, Xiaomi is really happy, there is Alibaba, there is express delivery...... There is no need to worry about how to put products on the shelves.
Liang Shengjun can only say the situation in a year or two.
It's not that Chen Zier has no money to produce, but a problem of sales, the sales volume of the first generation of products is actually not high.
It's good, it's amazing, there's nothing wrong with that, but the sales aren't that high.
There are many reasons for this,
The gray area involved in the download process is illegal, and it is not compatible with indos, and the first generation of iPods can only download songs through Apple computers, but people who own Apple computers are never in the majority.
E-song has avoided the second and can also avoid the first.
However, it is not high, and that is only relative to the later generations of products, relative to the pomp and circumstance of the iPhone, in fact, the popularity of the original iPod was a headache for the Recording Industry Association.
is also considering the record industry, so Chen Zier's initial consideration was formed.
However, he ignored a problem, which was originally coordinated by Steve arguing with the five Big Macs, and finally priced each song at 99 cents.
But Steve's scalp has been numb by his 'intruder', and there is no central control wheel, to be honest, Chen Zier himself can't figure out how Apple is going to develop its products.
That is, for at least three years, Steve will not have this need.
Blunder......
The pit man is too much.
Fadel looked at the young man who was deep in thought, "Boss......"
"You're right, Fadell, there are so many companies selling mp3 players, why can't E-song?"
Fadel is in ecstasy!
But Chen Zier immediately added: "But the first press conference still has to be in China." ”
"What, why?" he said, with a look of incomprehension.
Liang Shengjun replied for Chen Zier, "Because in China, Shengshi wants to release new products, and Chen Zier, the chairman of Shengshi, personally introduces it, and all TV stations and media will devote their greatest attention and report to it, but in the United States, E-song wants to develop a new product, who will come?"
Chen Zier clapped his hands, "Ok, that's it." Choose an advertising agency, choose an advertising plan, I will not ban the sale of products in the United States, if the RIAA (Recording Industry Association of America) wants to fight a lawsuit, then we will accompany them!"
"The second point," he asked very seriously, "before the press conference, there must be no unusual and obvious situation in the company, so that people can see at a glance that our research and development is very successful, especially Steve Jobs, who must be watching you." ”
"I don't want to hear rumors that he's going to be angry in the office tomorrow, I want him to be able to scold after seeing the video of the press conference, do I understand what I mean?!"
"Got it, boss!"
“good。 ”
So two days later, Chen Zier met Sheng Qianyu and discussed and coordinated with the security company, and after the people and products were protected, he and Liang Shengjun boarded a flight at San Francisco International Airport and flew to China Shipping together.
They brought two beta versions of the product, which were kept separately in boxes with passwords, of course, from the appearance of ordinary metal boxes, and it would be a fool to make them look like they were guilty.
There were about 10 followers, and they were brought back because they needed to shoot commercials.
From the moment it landed, from the advertising director to the actors, any staff member who has seen it must sign a strict confidentiality agreement, in order to avoid being stunned, Chen Zier will choose to send the most professional lawyer team of the group's legal department to explain to the person who needs to sign the agreement, what is this.
The candidate for the advertisement, Chen Zier finally decided on Luo Zhiyi.
Although it's okay to invite a popular actress, she is really suitable.
When she put on a green dress, a beige coat, with the blue sky and ocean as the background, and headphones, Chen Zier felt that she could reproduce Song Hye Kyo's classic in those ten seconds.
As soon as her face appeared in the picture, the glamour could directly attract people's interest, and then the concert was so beautiful that people were reluctant to leave...... Finish.
The picture and the sound are perfectly united, that is, pure, high-end and breathtaking.
The only problem is, he's going to have to 'la' that melody first...... In fact, when you don't think about it, you will naturally come out, because it sounds good, because it is very simple, so you don't forget it.
So he was on the plane, pulling all the way,
Lala~~~