Act Ninety-Four: The scales of public opinion begin to tilt
A purely mechanical newspaper typesetting machine looks like a black mountain.
The machine is more than three meters high, and from top to bottom, you can see countless gears, belts, and conveyor structures.
Dirty lubricants echo the ink, and Blair stands in front of the machine, expertly typing the news on the keyboard.
If it is really customized from the manufacturer, the price of such a newspaper typesetting machine is not only very expensive, but it is impossible to use it so quickly.
The newspaper typesetting machine in front of me comes from the bank.
It's not Black Hawk Bank in New Haven, it's a bank with its headquarters in the field, and Doug has heard it a few times before he remembers the name.
In this era, there are few so-called credit loans from banks. Basically, if you want to get a loan, you always have to pay something.
And the unlucky newspaper in the field chose to expand the mortgage at an inopportune time, and the final consequence could only be that the collateral was sealed by the bank, which cheapened Blair.
Although in Doug's opinion, the degree of automation is too low, and it is stupid to use. If you make a mistake in typing a letter, you'll need to remove the entire line of text.
However, it is such a machine, and the efficiency is far greater than that of the previous manual typesetting. It is one of the cornerstones of the proliferation of newspapers in this era.
As a veteran media person of this era, Blair is not only fast at writing reports, but also quick at manipulating such a machine.
Under his concoction, a newspaper was quickly arranged.
The paper is fed into the drum, the crank is shaken, and the ink is printed all over the paper. Newspapers with a special smell are freshly baked.
"Boss, look. Blair held the newspaper in both hands, and immediately walked up to Doug's side to show it.
Doug's gaze shifted from the typesetting machine to Blair, and from Blair to the newspaper.
On the first page of the newspaper, under the bold black and bold "New Haven Times" flower-style newspaper name, there was a news headline "From the Death of a Small Factory Owner to the Life of a Little Shoe-shiner."
This news article is long.
Starting from the origin of the Smith Printing and Dyeing Factory, he talked about the various actions of the printing and dyeing factory, and finally wrote about him borrowing money everywhere and finally going bankrupt.
Later, he wrote that because of his credit problems, no one took over his factory, and the last person to take over his factory was attacked by him, and he was killed.
Always remember that as long as it is written by a person, there will be subjective emotions.
In the case of a piece of news, a bad reporter can make an article that he feels unmixed with personal emotions and look mixed with personal emotions, while a good reporter can make a story that is slowly selfish and look really neutral and objective.
Blair is clearly the latter.
Although his entire report, literally, was in favor of Smith. But after reading it, any reader will be disgusted by such a guy who does not keep his word and does not abide by business ethics.
However, it is not Blair's purpose to make the reader feel disgusted with a person who has died.
Blair's ultimate goal is to arouse the reader's emotions and make them empathize with the last businessman who bought the factory and his followers, and begin to sympathize with them.
This front-page headline was followed by another headline titled "True or False Monopoly".
In this news, the origin of "Monopoly" is introduced, and there are two ways to play Monopoly.
The inventor of the game, who was mentioned in one stroke, is the business owner who took over the previous article. And after he sadly took over the Smith Printing and Dyeing Factory, his "Monopoly" was ruthlessly copied.
The imitators are unscrupulous, suppressing him and bullying him through various means.
He cut off the channels for purchasing dyes, poached the core skilled workers in the factory, and cut off the sales channels through dirty means.
The factory owner fought back step by step against all kinds of difficulties.
If they can't buy dyes, they make their own dyes; when the core technical workers are poached, they train new core technical workers; and if they lose their sales channels, they use newsboys to set up new sales channels.
This article, although the author's position is obvious, does not make people feel offended.
On the contrary, it can give birth to a feeling of hatred and hatred.
Even...... It also makes people feel that the protagonist of this article is simply a hero.
That's right, the two articles on the first page were both used to praise Doug.
After reading it, Doug was not modest, but exaggerated, "It's well written." ”
As for the other seven sections, the content is more traditional. It is very common to announce and discuss some hot issues in New England and New Haven.
Doug read them all and felt that the overall quality was above the standard.
Nodding slightly, Blair began to print the newspaper with all his might.
Early the next morning, residents of downtown New Haven discovered that the newsboy, who had only sold "Monopoly," had actually begun to sell newspapers.
Some people are surprised by this.
But there are also people who say, "What's strange? Aren't they newsboys themselves?"
"What kind of newspaper are you selling?"
"The New Haven Times!"
"The New Haven Times? I only know the New Haven Daily, so forget it, let's have a copy. "Buyers have not heard of the New Haven Times, only the New Haven Journal.
However, when he got the New Haven Times, he found that the newspaper, with a total of 001 issues, looked no different from the New Haven Journal.
It seems like it's just cheaper, with fewer ads.
But from the style of the report to the layout style, it is so familiar.
However, if the people who say these things only occasionally read the newspaper say what is the same and what is different, they will not be able to say.
Only veteran newspaper readers, when they see the name of the editor-in-chief, suddenly realize, "Oh! Isn't this still the editor-in-chief of the New Haven Daily News?"
From the sunrise to the highest sunrise, the two reports in the first edition finally have a topicality.
A normal news report should have included a detailed time, person, and place in the report.
But Blair deliberately didn't write it all.
Strictly speaking, it's not so much a news story as two stories.
But, for Blair, these two articles, whether they are news reports or stories, have achieved their purpose as long as they provoke discussion.
"Hey, you think this real Monopoly is the Monopoly of this dog-headed Claydon......? Isn't it the Clayden Printing and Dyeing Factory?"
"Oh my God, I heard that Claydon was accused two days ago! The person who sued him was Smith's wife. If...... It's really like the newspaper said, the Smiths are too bad! I heard that Claydon's henchman was sentenced to death!"
"Are you telling the truth? Smith is so bad! The Smiths are all big baddies!"
"Mitos is also a big badass!"
"Yes, Mitos, who pirated Monopoly, is also a big badass!"
The masses who thought that "Mitos" of the Mitos Manufacturing Company was a personal name also began to criticize.
The scales of public opinion began to tilt in Doug's side.
"We're going to buy a dog's head 'Monopoly' to support Claydon!"
"Yes, the newsboy, give me a copy of Monopoly!"