After deciding on the NDC route to bring hangover products to the U.S. market as medicines, senior executives began to discuss new business strategies.

Yang Ming was also listening, he had been in charge for a long time, and now he was going to make up for it...... The discussion at the top was mainly about the change in the direction of the market.

Because it used to be used as a food, but here it is a drug according to American standards, and the way it enters the market and sells it will also change.

Medicines can only be sold in pharmacies or licensed institutions, so they can't be sold in supermarkets!

Moreover, the business mode of drugs is also more complicated, for example, in China, drugs must be sold through agents, and manufacturers cannot sell directly.

There is no such rule in the United States, but drugs entering the market of each state need to have a wholesale license, and if it is directly to the terminal, you need to apply for a license from each state!

Because of the system problems in the United States, each state has its own laws, and it is not necessarily subject to the "central" one, so if drugs are to be sold, they have to deal with different state laws, fifty states!

It has to be said here that the laws of the United States are too complicated and too fucked!

Yang Ming's life during this period of time has really been taught the twists and turns of American law, and the law of China is, what the central government says, the local government is!

For example, the gun control bill of Aohei was vetoed by many gun-owning states, and Lao Tzu just didn't implement it here!

Even more detouring, some states don't ban alcohol, but the counties below it do, but the cities within the counties do allow it!

In the case of drug licensing regulations, there will also be such a circumstance in the law. Foreign pharmaceutical companies that are not familiar with the environment will definitely be tortured to the point of dizziness at this step!

So Yang Ming asked, "Are we looking for an agent?"

"Agents can help us solve the problem of sales authorization, and the sales channel can be solved smoothly, but we will lose the control of drug pricing, sales strategy, production scheduling and market control," O'Brien said. ”

"Where exactly?" asked Yang Ming.

O'Brien said: "In case the orders between agents and retailers are cancelled, but the raw materials that our pharmaceutical companies have hoarded and the drugs that are still being transported by sea, then there will be no market, and then the storage and hoarding after landing are a big problem." ”

Now Yang Ming feels that self-employment is very complicated, and it is not free to find an agent.

"I want a solution!"

He's too lazy to bother with spending so much money to hire you, right? Don't you think, the chairman who wants to pay the salary thinks?

Of course, this group of high-level officials is also racking their brains.

It's no problem for drugs to enter the U.S. market, but how to "get rich" is nerve-wracking!

After a while, O'Brien spoke: "I think we can take advantage of our own product advantages, our products are very popular in China, so our cooperation with agents is guaranteed by the market, and the right to speak will be stronger." ”

"Then we carry out agency cooperation on the one hand, and on the other hand, during this time, learn and master their channels, and then after our sales funds are returned, we will expand our professional field personnel, expand our direct sales team, and the financial strength is strong enough to cooperate directly with retailers. ”

Yang Ming thought for a while and was satisfied: "This method is not bad!"

Although there has been financing in China, it can only guarantee the output of the factory. I want to open up sales in the United States, a completely unfamiliar market, by self-management...... The cost is really big and the funds are not enough!

Moreover, you have a very shallow understanding of the U.S. market, and you don't know how to plan it at all! It is very likely that the money has been invested, with little effect, and the drug sales have not yet made a profit, and the funds will bottom out!

While everyone was thinking, Sun Wenrong, who stayed up late to participate in the meeting on the screen, said: "Boss, I think the cooperation proposed by Mr. Krugman last time is still worth considering." ”

Sun Wenrong's English can be understood by everyone, and O'Brien is interested: "Please go on!"

"The fund group behind Krugman has invested in CVS, the largest drug retailer in the United States, as long as it wins the cooperation of this chain pharmacy giant, basically the American market can be covered, and the factory can also produce as planned!"

Yang Ming heard the different opinions and considered: "But what about this person, in my contact, he will definitely want to take a stake in our side, so he is willing to come up with a channel to expand." ”

"Financing allows us to access capital, to work directly with retailers, to gain experience in the pharmaceutical sector, and to deal with government agencies," Sun said.

"Under the linkage of interests, the other party will try to expand the market, and when we encounter similar problems with approval, we will have the help of political and commercial resources from all sides. ”

Two presidents, two completely different directions of solution.

O'Brien is keen to go to the agency, stealing teachers on the way, accumulating technology and market, accumulating funds, and then hardening his wings to leave the other party and become self-reliant!

Sun Wenrong is keen to do self-management, cooperate with the strongest, learn art above board, establish supply and marketing channels and relationship networks, and take off as a giant at the beginning!

Everyone looked at the real big boss.

"You've got a good plan, really. Yang Ming knew that these two were serious and used their brains.

"But I have to consider the actual situation on my side, because I may have other projects to invest in, and the company is still in debt, and I hope that the funds will be returned faster and see the benefits earlier. ”

Yang Ming's company owes a bunch of debts, the cowhide is also blowing a lot, and the global production base is also under construction.

And give up part of the benefits, efficiency is naturally a rocket, rubbing up, the market, revenue in all aspects are in line with the standards of giants, double face!

Yang Ming admits that he has a good face, especially the people in his hometown are watching how he takes off internationally and occupies the market!

At this point, O'Brien understood: "If you don't want to take a conservative line, then Sun's plan is the most suitable at the moment." ”

He generously admitted the other party's approach, and Sun Wenrong responded: "The main thing is that our financial pressure is a bit great, and in terms of dealing with things in China, the boss also needs to see results." ”

Yang Ming decided: "Let's follow President Sun's plan first, and I will personally contact Krugman when I go back, and there are still many things that need to be negotiated and negotiated in this project." ”

"Mr. O'Brien. Yang Ming said.

"I understand. O'Brien knew that he was in charge in North America, and Sun Wenrong only provided advice from China, and it was he who really implemented it.

He said: "I will carefully study the plan with Mr. Sun, find out the focus that is most conducive to our development, and get the best way for us in the follow-up business negotiations." ”

"That's what you do. Yang Ming nodded, "I will contact them first, and after getting the general intention, then it will be the confrontation at the negotiation table, it's up to you!"

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