"Mr. Lin, then, do we want to increase the promotion and marketing of digital cinema technology and equipment, there are 150 cinemas in Hong Kong alone. If cinemas are transformed into multiplexes, the number of screens will increase several times. In other words, Hong Kong has a market capacity of 600 screens for upgrading. The economy of Southeast Asia is not as developed as Hong Kong, but Singapore is not inferior to Hong Kong, and there should be a market space of 400 pieces of digital cinema equipment. These two markets alone have a market potential of 1,000 large screens. A screen of $2 million, if conquered, is a huge market space of $200 million. The five-year goal is to eat $40 million a year!" said a theater manager, standing up to speak. In Southeast Asia, the domestic market is very popular. The potential is countless times larger than the current markets of Hong Kong and Singapore of Shaw Brothers Cinemas combined. Even considering that the domestic and Southeast Asian market economies are underdeveloped, only some key cities will promote it, and it is expected that the market size will be tens of millions of dollars per year in the next ten years. If such a business is done hard, just hardware sales can achieve 100 million US dollars a year, which is much larger than the market size of the existing self-operated business of the Shaw Brothers Cinema Line!"

Lin Qi glanced at him approvingly and said, "That's right, not only a one-shot deal, but also as long as the market purchases our equipment, most of the future equipment maintenance services and upgrades will still give priority to us." Moreover, I consider not only the market size of 100 million US dollars per year, in fact, this market is far more than that, if it can become one of the mainstream film projection technology standards in the global market, it does not seek to occupy the mainstream market share, as long as it accounts for more than 30% of the global market share of film projection equipment. It is estimated that the order for at least 10,000 screens a year is at least, and if we can achieve tens of thousands of screens, then our cost will be very low, at least to 1 million US dollars a set. If, in further production, then, we may be able to provide a set of world-class projection equipment for as little as $500,000. This cost-effective advantage will make movie theater operators profitable!"

"Of course, our digital cinema system is nothing more than using computers to show movies. It is not only the improvement of the market size of the film projection system, but also the expansion of the core business of our entire new entrepreneurship department - Pangu computer platform and software application ecology. From home, office and other fields, expand to more scene applications. For example, the computer special effects technology we engaged in before first converted from glue to magnetism and turned into digital signals, and then processed on the computer, and then the processed movies on the hard disk were turned into films and re-made into films! In the process of multiple transcoding, not only did the cost increase many times, but the picture was distorted!

"The ecology we want to do now is directly the digital camera when shooting, and the clips shot can be directly edited, processed and synthesized on the computer. The footage done in the later stage does not need to be converted into film, but directly used on the Pangu computer and used the hard disk to load the film and television to show it. ”

"Technically, it expands the boundaries of Pangu computer software and hardware applications......"

Mr. Lin suddenly talked about the software ecology of Pangu Computer, which has nothing to do with the film and television industry, and even Huang Xizhao and others heard it a little foggy.

However, as a member of the New Entrepreneurship Department, the employees of the New Venture Film and Television Group also know that their own development largely needs the technical and market support of brother companies.

For example, Xinqi Film and Television Entertainment Group has the world's most advanced computer special effects technology, which not only realizes post-production on the computer, but also edits, adds sound effects, visual effects and so on. The continuous progress of these application technologies is, in fact, also the development of Pangu's computer ecology.

In essence, the Pangu computer ecosystem does not distinguish between personal computers, minicomputers, mainframe computers, supercomputers, and the like. Essentially, the software ecosystem of personal computers, minicomputers, mainframe computers, and supercomputers is compatible and universal. However, some software has too high hardware requirements and can only be used on powerful hardware platforms.

In the future, when the technology of Pangu personal computers is upgraded to the level of current supercomputers, many of the current software of supercomputers can almost be easily ported to personal computers.

To put it simply, the supercomputer of the new entrepreneurship department is not regarded by Lin Qi as an important weapon of the country, but only puts forward the concept that "the personal computer in the next 15 years will be the most advanced supercomputer in the world". Making this kind of mainframe and supercomputer platform is, in essence, the hardware platform and software application of Lin Qi's future personal computer research and development in advance. If you want to treat a supercomputer as a treasure and make it incompatible with personal computer technology, this is absolutely not okay!

Lin Qi knows that the R&D strength and resources of the Department of New Entrepreneurship are actually limited. For example, IBM's supercomputers, PCs and other technologies are not compatible, and the chips and operating systems used are different, which is absolutely not allowed!

The supercomputer of the new entrepreneurship department, even though the computing power is thousands of times higher than that of a personal computer, still uses the Pangu operating system. It's just that the Pangu 32-bit system is now used on personal computers, and the Pangu 64-bit operating system is already used on supercomputers.

……

After the meeting on the digital projection system ended, Lin Qi once again shifted the topic to the global film market. After all, the main business of the new venture film and television group is actually not technology, but film and television content.

The global sales and distribution of TV series, movies and other copyrights are currently the most important source of income for the new venture film and television group. At present, the newly established film and television group, in terms of film distribution alone, can have a revenue of 3 billion Hong Kong dollars a year in the global market. This revenue scale is much higher than that of other film and television companies in Hong Kong combined.

Of course, the film business of the new venture film group is very successful in Asia, but for the Hollywood giants of the eight major film companies, the global box office revenue of any one can beat the new venture film and television group.

This gap is due to the fact that the new entrepreneurship department is currently catching up, but it feels that it is not possible to catch up in the short term with the special effects technology it currently has.

"What is the difference between the American film market and ours, and the way movies are made?" Lin Qi asked.

"The U.S. is more mature, has a vast market and economic support, and American movies are more appealing and more producing. A woman said.

Hearing this, many people laughed at it, this is obviously just entering the industry.

Lin Qi smiled and continued: "Yes, the statement is very down-to-earth, but to the point, the difference between American movies and Chinese films is that the United States is the market for film selection, and we are the market for selecting movies." Hollywood blockbusters can be distributed globally at will, but our films are picked and distributed by major markets around the world, and distribution is not so easy. Even if it is released, the cost is far higher than that of Hollywood, and the share received is much lower than that of Hollywood studios. ”

"Everyone should know about the butterfly effect, a butterfly thousands of miles away flapping its wings can cause a hurricane in the Pacific Ocean. The influence of Hollywood movies is not determined by a single movie, but by Hollywood blockbusters, which have achieved box office results around the world for many years, making major markets superstitious that Hollywood movies will definitely bring them a lot of attendance and profits, so that Hollywood giants have an advantage in negotiations. ”

"What we're going to do next is to focus on making high-quality blockbusters. Those movies with a small budget that are used to cultivate talents, we will not invest for the time being. Even if you invest, it is in the nature of public welfare and will not be taken seriously. In the future, the films of the new entrepreneurship department should be based on a budget of tens of millions of dollars or even hundreds of millions of dollars. A single film has the potential to bring innovation in technology and shooting concepts. Subsequently, a steady stream of people want to follow the trend, and they can only buy our equipment and technology, because our mature technical solutions are faster, lower cost, and more mature than their research and development from beginning to end!"

After these words, many people already understand a little.

"Mr. Lin, do you mean that we want to reduce the output of movies in the future and only make the kind of blockbusters that lead the trend of the times?"

"Yes, that's why we have the most patents in the world for cinema technology solutions for the digital age, with our cinema projection technology, shooting technology and computer technology. Even giants like Sony, they may have a little bit of technology in film shooting equipment and projection equipment, BM and other companies have no less technical reserves in computers than ours, but they don't know much about film, special effects technology, projection technology and shooting technology, and they need to develop a series of solutions and products from scratch. So, we now have a first-mover advantage, time is money, and the sooner we get more market share in the digital age, the more our leading position will be consolidated. ”

"Cinemas, we want to launch a digital projection system to get the audience used to this high-definition film source. Lin Qidao, "In terms of filming, we need to use digital high-definition cameras, and the video images directly shot are stored on the hard disk. At the same time, we need to shoot all kinds of blockbusters! Trigger the film industry all over the world, we have to follow the trend, if we want to follow the trend, buy our equipment, use our solutions, unintentionally the fastest!"

"Mr. Lin, this is difficult, Hollywood studios may not use our solution, if Hollywood companies do not cooperate, then we will not be able to promote the standard to a world-class standard. ”

"There are always more ways than suffering, and this is what we have to overcome. ”

For such a question, Lin Qi just lightly brought it aside, the reason why he did this is very simple, the American film industry in the nineties adopted shooting technology, post-production special effects technology and projection system, all of which were upgraded.

The United States has shot a large number of Hollywood blockbusters, and in order to get the best results, it is necessary to introduce solutions from American companies and introduce a series of expensive digital projection systems. Every year, cinemas around the world make just enough money to pay for the introduction of a new projection system.

And a large number of theaters are already higher-definition digital theaters, and the cameras used for film shooting are not going to jump directly from film to digital high-definition movie cameras? A video camera costs tens of millions of dollars or even hundreds of millions of dollars. If you can't afford it, you can rent it, hundreds of thousands, millions of dollars a month!

In addition, if you use digital high-definition film equipment to shoot, do you want to use a computer to produce post-production? Do you want to add special effects? These all cost money! Even if you make your own five-cent special effects, you need to introduce computer hardware and expensive software licenses!

Moreover, after relying on the other party's technical solutions for a long time, they have to continue to supply in the future. Because, if you don't develop it yourself, you can only let people eat it.

This is the benefit created by having core technology!

Later, ticket prices in the film industry became more and more expensive, in addition to the increase in rent and labor prices, the continuous increase in equipment and production costs was also an irresistible factor.

Lin Qi knows that those giants with leading technology have very deep routines, and they squeeze out the profits in the market one by one. And there is a huge profit margin in this market, and it can also broaden the ecology of Pangu computers!

The more ecology and users of the system, the less likely it is for the entire Pangu system to be eliminated by the market in the future!

Compared with hardware, the operating system ecology with a large number of users is often more rare and valuable! Later, the domestic chip industry is controlled by others, and in essence, it is not a chip, but an ecological problem. The operating system used on the personal computer is Microsoft Indos, and most of the application software is on this platform. Even if you develop a better operating system than Indos, what's the use? You don't have that much software to form an ecosystem. As a result, it is so expensive for users to migrate to a new platform that it is simply not survivable for the new platform. The awesomeness of the X86 chip is mainly due to the fact that such a scummy architecture chip is tied to the indos platform. As a result, users have to use X86 architecture chips by inertia.

The Android of the mobile phone system, the architecture chip and the Android system, both form a monopoly oligopoly in the new era. Its degree of monopoly is even higher than that of the inter of the PC era in the past. Under this degree of monopoly, if the Android system is not sanctioned, many manufacturers will simply wait to die.

In the trade war of later generations, it is correct to make chips independently. But to really break the kettle, it should be a system. In fact, in history, one of the most likely time windows for the success of China's operating system may be the early stage of indos vista's promotion, due to the incompatibility with QQ in the early stage, a large number of users did not hesitate to uninstall indos vista and install XP back. illustrates the importance of the application. If, at that time, the domestic operating system was launched against the trend and came up with an operating system that was compatible with most of the popular domestic application software. After having an operating system, there are not many obstacles to making chips and the like.

And the Pangu system that Lin Qi is engaged in now, although it was done earlier, even earlier than INDOS. After all, the ecological environment of the operating system not only affects the future of the new entrepreneurship department, but can even be said to affect the future of the domestic semiconductor and electronics industries in the next few decades. If the ecology of the Pangu system collapses, let alone the future of domestic chips, operating systems and a large number of application software with independent core technologies. Without a large number of users, there is no value in discussing things that are purely tossed in the laboratory.

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