On July 28, there are only 5 days left before the official launch of "Death of the Devil", and there are 8 days left before the official launch of "Diablo".

At this time, in terms of the pre-sale data of both parties, "Demon Death" still surpassed "Diablo", with Marubeni's strong user base, overwhelming advertising, and the accumulation of old users of Zhang Hao's previous work "Dragonborn", the performance of "Demon Death" is quite eye-catching.

On this day, on the official Weibo of Tenglong Online Game Company and the official website of "Diablo", an official large-scale event broke out and made a special event page.

"7 million cash, a reward for the Diablo god-level suit!"

The official decision has been made to take out a real cash prize of 7 million to redeem the best set in the upcoming Diablo. They are: "Eldor's Guardian" for the Druid set, "Legend of Gracewald" for the Paladin, "The Immortal King" for the Barbarian set, "The Incarnation of Tagao" for the Necromancer, "Nataya's Repunification" for the Assassin, "Mavina's Battle Verse" for the Amazon Warrior set, "Tarasha's Robes" for the Mage set, seven classes, seven best set bounties, and a full bounty.

In other words, after the official release of "Diablo", if players enter the game, whoever can collect one of the sets first can get a reward of at least 1 million. 1,000,000 for each set, 7,000,000 for seven top-of-the-line sets!

Real money, official full redemption!

As soon as the news was released, the entire game circle was completely shocked!

The people who eat melons and the people who don't eat melons are completely boiling!

"What's the situation? Is the official personally issuing a high equipment bounty?"

"Damn, there is still this kind of saucy operation, is this going against the sky?"

"Mom, I don't study anymore! From now on, I will reach the pinnacle of my life by playing Diablo!"

"Is it real or fake? Wu Feng is playing too fiercely this time, right?"

"One set of 1 million, seven sets of 7 million, that's not a small amount, my God!"

………………

At the same time, other major game media felt that this big watermelon was too exciting and hype, and they also reported it one after another. Of course, there are also some gun drafts that Tenglong online game companies bought in the market.

"Play games and get suites? Tenglong online game releases a big move for the new game!"

"It is suspected that it is hype by bad merchants, and the game makes a net profit of 7 million. ”

"Tenglong Online Game has created momentum for the new game "Diablo" and smashed 7 million bounty equipment!"

"Whether you believe it or not, I don't believe it anyway! Wu Feng smashed 7 million to collect game equipment!"

"I have a suite in Diablo, but the probability is very cheating!"

………………

Soon, topics such as "playing games to buy suites" and "7 million equipment" spread in major game media, game platforms, game V bloggers, and circle of friends.

Popular searches for related topics have skyrocketed, and the Baidu index has skyrocketed.

Immediately afterwards, other local media, social media, entertainment media, citizen news, etc., after seeing this topic, they also felt curious and reported one after another.

For a while, many of the entire media matrix were reporting on the topics of "7 million bounty game equipment" and "playing games to buy suites".

By two o'clock in the afternoon, the Baidu search index of this topic soared directly to 5 million, and the article discussed was on the 24-hour hot search list of Sina Weibo.

Even many non-player melon eaters are curious?

"Diablo? What kind of game is this? Is it fun?"

"Haven't you heard of this game, what's new?"

"7 million, oh my God, is it real or fake? I'll try it too. ”

"It should be hype by merchants, but now that this topic is so hot, if merchants don't come up with money, it is estimated that they will be sprayed to death by netizens. ”

"Play and play, whatever it is, what is it, Diablo, from today on, this girl is also a loyal Diablo player. Where can I buy the game?"

…………

If you can spend 7 million and earn enough gimmicks and market attention, it will naturally be better.

Therefore, Wu Feng did not feel that this activity was a loss-making business, on the contrary, when Chu Lingyan proposed this large-scale activity plan, Wu Feng agreed.

In previous lives, many people knew that equipment was the source and foundation that supported the entire Diablo players to continue to play the game, and it was the guarantee that they could continue to stay in the game.

And in Diablo, it's almost impossible to collect these top-tier suits with a very low explosion rate by relying on the ability of one person.

There needs to be interaction, it needs interaction between players, or trading.

And "Diablo" has an online networking mode, once the multiplayer networking is launched, then players brush each other's equipment, interdependence, and the stickiness of the whole collective rises.

As long as the players are still active and still playing the game, they will be happy to help you continue to promote the spread of the word and achieve the goal of human-to-human transmission and player summoning players.

Therefore, for Wu Feng, the publicity and hype effect and player interaction effect brought by the 7 million are definitely worth it.

After the marketing department released this large-scale event, the search volume and attention about "Diablo" skyrocketed in an instant.

And on this day, along with the lively reports of other social media and non-game media, it drove more people to buy the Diablo game client for a while.

Within 24 hours of the same day, the pre-sales of "Diablo" soared directly to 131,000 units, which is a very staggering data.

The purchase volume of the day directly hit a new peak, shocking the game circle, and catching up with the total sales behind the butt of "Devil's Death", which is about to **.

"There can be such an operation !!"

In the office, Zhang Hao was stupid when he saw this news and this terrifying search volume and topicality.

Today, the pre-sales of "Demon Fall" are only 74,000 units, and "Diablo" has soared nearly twice as much. If it weren't for the continuous advertising investment of the marketing department for a long period of time before, it is estimated that "Demon Fall" would have been directly pre-sold by "Diablo" today.

Zhang Hao was completely speechless, this Wu Feng, the sword went sideways, for the sake of sales, he really fought hard......

(Equipment redemption and bounty, the most famous event in the game circle, should be the previous snail's "Nine Yin True Scripture" and Changyou's "Dragon Babu", in order to build momentum for the game, they have been done on a large scale! I thought it was amazing when I saw it for the first time, and there were more people imitating it later, and there were more routines......)