Of course, Zeng Wei decided to recruit Li Wan back to the winery, not only because he had an unfinished relationship with her granddaughter Yuan Ling in his previous life, but also because of her ability.

As Zeng Wei said to Wang Shuyao, as a college student in the sixties, Li Wan's knowledge is not in doubt. And the original position of the director of the office of Qingquan Distillery has been trained for several years, even if her main responsibility as the director of the office is to serve tea and pour water, but after all, she has experience in dealing with people, which is just used in sales.

With the production of the distillery entering normal, the next thing should be the problem of sales, and the most lacking thing in the distillery now is the sales talent.

The original Qingquan Distillery was too small in scale and basically never went out of the Gudan area, and there were big problems with the sales channels.

This time, Zeng Wei suddenly expanded the distillery's business to two places and one city, including Jiangzhou City, which highlighted the distillery's shortcomings in sales talents and sales channels.

Regardless of the situation, there will definitely be some channels that will be opened and some dealers will join in. If the state-run channel is not good, then the private channel is just a condition for the size of the scale, the amount of purchases, and the time of payment pressure.

In fact, as long as you want to go out, Jiangzhou is a big market that local wineries can't bypass.

Although there are no big distilleries in Jiangzhou, Jiangzhou City, as one of the four major cities in the country, will not be ignored by every liquor giant.

In particular, the three major distilleries of Mao Wujian are not far from Jiangzhou City, which has increased the competition in the liquor market in Jiangzhou City.

There are still many wineries in other counties, and everyone can only compete in the low-end market, and the market competition is very fierce.

But no matter how fierce it is, you have to fight, this is the foundation. After all, in less than two years, Jiangzhou City will be directly under the jurisdiction, and Gu Dan will inevitably be under the jurisdiction of Jiangzhou City at that time.

If you want to open up the Jiangzhou market, you naturally need a competent manpower.

Although Wang Shuyao has a certain ability, she is too young, and she has no previous work experience, so there are huge shortcomings in experience.

There is no other better choice in the winery, but Li Wan, who has many advantages in comparison. In addition to the academic qualifications, abilities and experience mentioned earlier, her identity as a native of Jiangzhou City is also very important.

Although she has hardly lived in the main urban area of Jiangzhou City in the past one or two decades, she is a native of Jiangzhou City after all, and her understanding of this place is incomparable to that of outsiders.

………………

In the next period of time, Zeng Wei planned to let Li Wan take Wang Shuyao to the main urban area of Jiangzhou City to run and dredge the joints.

In addition to this matter, new wine bottles and new packaging have also begun to be finalized, and the winery here has officially entered the commissioning and filling, which means that the new Wulingxian Liquor Industry is about to embark on a journey.

Whether the first shot can be fired or not depends on how the battle will be in the following month.

In addition, there is also a job to work with the public security organs of two places and one city on the production of semi-public welfare advertisements.

In Zeng Wei's view, this is also a new attempt, in a sense, this can make Wulingxian Liquor in the fierce competition in the province to break a new way.

If this hand is changed to 20 years later, such as the kind of paper posters or cheap plastic posters that were overwhelming in the stalls of various restaurants when Jiang Xiaobai hit the market, supplemented by various styles of advertorial slogans.

or playful, or fresh, or cute, or thought-provoking, all in all, where does it attract people's attention, and it suddenly makes Jiang Xiaobai stand firm in the market.

And now Wuling Xian Liquor wants to copy this trick.

It's just that this trick, Zeng Wei is thinking about starting with the cooperation with the public security organs and public welfare posters.

In Gudan's local public security system, Zeng Wei planned to let Guo Zilong take him to visit.

As for Fuzhou and Jiangzhou City, Li Wan and Wang Shuyao need to go. He didn't go, firstly because it was not suitable, he was still a child after all, and secondly, because he was a little too late in time. And after Wang Shuyao leaves, he still needs to sit in the lair.

However, because of Guo Zilong's phone call to communicate first, there was no difficulty in this initial contact, and the main thing was to solicit some opinions from them on the form of slogans and advertisements, so as to prepare for the next step.

………………

It took three days for Li Wan and Wang Shuyao to give him good news and bad news after running a lap in Jiangzhou City and Fuzhou area.

The bad news is that the liquor dealers in Jiangzhou are not very enthusiastic about Wuling Xianjiu, and their attitude is also ignorance.

Although Wang Shuyao and Li Wan have worked hard to run the market, the effect is not good, and it can only be said that the most rough market channels have been established, and there are only a few wholesalers who are really willing to accept the distribution of goods.

Even if they settle the bill after the sale, many liquor merchants are still reluctant to buy, and the sugar and liquor companies in the system are even more indifferent, and they reject Wang Shuyao's request without exception.

The good news is that the effect of asking Yu Mingju to endorse has already appeared, since the advertisement she shot for Wulingxian Liquor landed on the prime time of the TV station, it has caused a lot of repercussions in the society, and her fans are particularly looking forward to the first product endorsed by Yu Mingju.

This is what Zeng Wei is most happy to see.

With this reason for cooperation, Wang Shuyao and the others also found several wine merchants, and they all showed their willingness to cooperate, but they still need to evaluate the effect.

………………

Although it cost 300,000 yuan to deliver a one-month advertisement on TV stations in three cities, Zeng Wei felt that it was worth it.

As long as this cannon is fired and the brand of Wulingxian is created, everything is worth it, of course, this is only the first step.

Zeng Wei, the profit of the liquor industry, is now very clear that the market value of Moutai in the future generations will exceed one trillion, and you can imagine that the market value of a liquor company is trillions, more than Sinopec, and tens of thousands of tons of wine are more expensive than hundreds of millions of tons of oil, which is unimaginable.

But this is the power of the brand, even wine companies like Wuliangye, Langjiu, Luzhou Laojiao and Fenjiu are often worth tens of billions of dollars.

And how many of the real manufacturing industry companies can reach tens of billions or even hundreds of billions of market value?

The reason for the recognition of shareholders is largely because everyone knows that the liquor industry is highly profitable and worth investing.

Otherwise, how can thousands of liquor companies in Xichuan Province survive, or rely on high profit margins, even if the output cannot go up and the market sales are not good, can they still survive?

Needless to say, two years later, the Lu Liquor Label King War, CCTV alone dared to spend tens of millions or even hundreds of millions of dollars in advertising fees, what else would not dare in the world?

As people in the liquor industry said, if you want to say that the liquor of thousands of yuan tastes much better than the liquor of two or three hundred yuan, it is actually extremely limited, and to a large extent, it is the psychology of people.

Maybe it's a little stronger and more fragrant, but it's very limited, maybe it's a gap of 100 yuan, but once it is stained with the influence of the brand, it will become a gap of 500 yuan or even 1,000 yuan.

………………

After reporting the situation, Li Wan asked: "When is the first batch of wine expected to be sent to Jiangzhou?" I think that if we start to publicize it now, there will be no problem for these wholesalers to store 120,000 yuan of goods first, and with the help of this month's advertisement, it will definitely be sure that it will be digested within a month. ”

"Oh, Li Xianxian, are you so sure?" Zeng Wei said with a smile, "This hasn't really been done yet." ”

When he said this, Zeng Wei felt strange in his heart, after all, in his previous life, he almost followed others to call this woman's grandmother.

Li Wan naturally didn't know Zeng Wei's belly, she said very calmly: "Xiao Wei, I still have this little vision, Xiaolong has been running market research for this time, as far as we know, if the publicity of TV, newspapers and posters is influential, it will definitely form a great sensation for these universities and even the young people in Jiangzhou and surrounding cities, this 200,000 goods is not a problem at all, we have spent two or three hundred thousand yuan on publicity, and we can't even reach this level of sales, right?"

"Moreover, I think this effect should last for a while, especially our combined publicity plan, which is very innovative, and with our new products and new packaging, especially the small bottles of half a catty and two or two or five, I think it is especially suitable for the appetite of young people, and it is promising!"

Zeng Wei said with a smile: "Li Xianxian, you say so, I am down-to-earth, you must know that I am mixed with you in the Quanxing Distillery, I can trust your judgment of the market! ”

Li Wan nodded, and said confidently: "Don't worry, as long as the goods in the factory are ready, once Jiangzhou says that it is good, the goods can be distributed immediately." I pondered that I could see an approximate situation in a week, and I could basically determine the size of the market capacity in three weeks, at least the effect of this wave, and the effect after the Spring Festival is still uncertain. ”

"Okay, Li Xianxian and Sister Shu Yao, you go and rest first, these three days have been too hard. Zeng Wei said to the two with a smile, he was not saying polite words, but they were really hard.

Today's Wuling Xian Liquor Industry does not have its own vehicles, Li Wan and Wang Shuyao, in the past three days, they have traveled thousands of kilometers back and forth through buses and coaches, even a big man may not be able to afford it, no, the cousin Long Jingxian who followed them to do market research looked tired, not to mention the two of them.

Li Wan and Wang Shuyao were indeed tired enough, so they were not polite, and quickly said goodbye and left.